diff --git a/src/wagtail_personalisation/migrations/0013_add_dynamic_static_to_segment.py b/src/wagtail_personalisation/migrations/0013_add_dynamic_static_to_segment.py
index 7ab4e11..6196fa8 100644
--- a/src/wagtail_personalisation/migrations/0013_add_dynamic_static_to_segment.py
+++ b/src/wagtail_personalisation/migrations/0013_add_dynamic_static_to_segment.py
@@ -26,6 +26,6 @@ class Migration(migrations.Migration):
         migrations.AddField(
             model_name='segment',
             name='type',
-            field=models.CharField(choices=[('dynamic', 'Dynamic'), ('static', 'Static')], default='dynamic', help_text='The users in a dynamic segment will change as more or less users meet the rules specified in the segment. Static segments will contain the members that existed at creation.', max_length=20),
+            field=models.CharField(choices=[('dynamic', 'Dynamic'), ('static', 'Static')], default='dynamic', help_text='\n            </br></br><strong>Dynamic:</strong> Users in this segment will change\n            as more or less meet the rules specified in the segment.\n            </br><strong>Static:</strong> If the segment contains only static\n            compatible rules the segment will contain the members that pass\n            those rules when the segment is created. Mixed static segments or\n            those containing entirely non static compatible rules will be\n            populated using the count variable.\n        ', max_length=20),
         ),
     ]
diff --git a/src/wagtail_personalisation/models.py b/src/wagtail_personalisation/models.py
index 5c77cbe..913c363 100644
--- a/src/wagtail_personalisation/models.py
+++ b/src/wagtail_personalisation/models.py
@@ -88,8 +88,7 @@ class Segment(ClusterableModel):
             those rules when the segment is created. Mixed static segments or
             those containing entirely non static compatible rules will be
             populated using the count variable.
-        """
-        ))
+        """))
     )
     count = models.PositiveSmallIntegerField(
         default=0,