diff --git a/src/personalisation/admin.py b/src/personalisation/admin.py
index 7d710bb..d3fda78 100644
--- a/src/personalisation/admin.py
+++ b/src/personalisation/admin.py
@@ -5,6 +5,12 @@ from django.contrib import admin
 from personalisation import models
 
 
+class UserIsLoggedInRuleAdminInline(admin.TabularInline):
+    """Inline the UserIsLoggedIn Rule into the administration interface for segments"""
+    model = models.UserIsLoggedInRule
+    extra = 0
+
+
 class TimeRuleAdminInline(admin.TabularInline):
     """Inline the Time Rule into the administration interface for segments"""
     model = models.TimeRule
@@ -27,7 +33,7 @@ class VisitCountRuleAdminInline(admin.TabularInline):
 
 class SegmentAdmin(admin.ModelAdmin):
     """Add the inlines to the Segment admin interface"""
-    inlines = (TimeRuleAdminInline,
+    inlines = (UserIsLoggedInRuleAdminInline, TimeRuleAdminInline,
                ReferralRuleAdminInline, VisitCountRuleAdminInline)
 
 
diff --git a/src/personalisation/migrations/0005_userisloggedinrule.py b/src/personalisation/migrations/0005_userisloggedinrule.py
new file mode 100644
index 0000000..20e4873
--- /dev/null
+++ b/src/personalisation/migrations/0005_userisloggedinrule.py
@@ -0,0 +1,28 @@
+# -*- coding: utf-8 -*-
+# Generated by Django 1.10.1 on 2016-12-11 12:15
+from __future__ import unicode_literals
+
+from django.db import migrations, models
+import django.db.models.deletion
+import modelcluster.fields
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('personalisation', '0004_segment_persistent'),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='UserIsLoggedInRule',
+            fields=[
+                ('id', models.AutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('is_logged_in', models.BooleanField(default=False)),
+                ('segment', modelcluster.fields.ParentalKey(on_delete=django.db.models.deletion.CASCADE, related_name='personalisation_userisloggedinrule_related', related_query_name='personalisation_userisloggedinrules', to='personalisation.Segment')),
+            ],
+            options={
+                'abstract': False,
+            },
+        ),
+    ]
diff --git a/src/personalisation/models.py b/src/personalisation/models.py
index ac2a4ce..cd00c65 100644
--- a/src/personalisation/models.py
+++ b/src/personalisation/models.py
@@ -180,6 +180,26 @@ class QueryRule(AbstractBaseRule):
         return 'Query Rule'
 
 
+@python_2_unicode_compatible
+class UserIsLoggedInRule(AbstractBaseRule):
+    """User should be logged in"""
+
+    is_logged_in = models.BooleanField(default=False)
+
+    panels = [
+        FieldPanel('is_logged_in'),
+    ]
+
+    def __init__(self, *args, **kwargs):
+        super(UserIsLoggedInRule, self).__init__(*args, **kwargs)
+
+    def test_user(self, request=None):
+        return request.user.is_authenticated() == self.is_logged_in
+
+    def __str__(self):
+        return '{}'.format(self.is_logged_in)
+
+
 @python_2_unicode_compatible
 class Segment(ClusterableModel):
     """Model for a new segment"""
@@ -206,7 +226,6 @@ class Segment(ClusterableModel):
                 FieldPanel('persistent'),
             ]),
         ], heading="Segment"),
-
         MultiFieldPanel([
             InlinePanel(
                 "{}_related".format(rule._meta.db_table),