diff --git a/src/wagtail_personalisation/wagtail_hooks.py b/src/wagtail_personalisation/wagtail_hooks.py
index ac76d6a..8f2e845 100644
--- a/src/wagtail_personalisation/wagtail_hooks.py
+++ b/src/wagtail_personalisation/wagtail_hooks.py
@@ -71,17 +71,18 @@ def serve_variation(page, request, serve_args, serve_kwargs):
     :rtype: wagtail.wagtailcore.models.Page
 
     """
+    user_segments = []
+    if not isinstance(page, PersonalisablePageMixin):
+        return
+
     adapter = get_segment_adapter(request)
     user_segments = adapter.get_segments()
 
     if user_segments:
         variations = page.variants_for_segments(user_segments)
-
         if variations:
-            variation = variations[0]
-
+            variation = variations.first()
             impersonate_other_page(variation, page)
-
             return variation.serve(request, *serve_args, **serve_kwargs)
 
 
diff --git a/tests/unit/test_hooks.py b/tests/unit/test_hooks.py
deleted file mode 100644
index 000a3ab..0000000
--- a/tests/unit/test_hooks.py
+++ /dev/null
@@ -1,12 +0,0 @@
-import pytest
-
-from wagtail_personalisation.models import Segment
-
-
-@pytest.mark.django_db
-def test_variants(segmented_page):
-    segments = Segment.objects.all()
-    page = segmented_page.canonical_page
-
-    variations = page.variants_for_segments(segments)
-    assert variations