diff --git a/src/wagtail_personalisation/rules.py b/src/wagtail_personalisation/rules.py
index c5af0e0..e4bfe27 100644
--- a/src/wagtail_personalisation/rules.py
+++ b/src/wagtail_personalisation/rules.py
@@ -25,6 +25,7 @@ class AbstractBaseRule(models.Model):
 
     class Meta:
         abstract = True
+        verbose_name = 'Abstract segmentation rule'
 
     def __str__(self):
         return force_text(self._meta.verbose_name)
@@ -57,10 +58,6 @@ class AbstractBaseRule(models.Model):
         return [model for model in apps.get_models()
                 if issubclass(model, AbstractBaseRule)]
 
-    class Meta:
-        abstract = True
-        verbose_name = 'Abstract segmentation rule'
-
 
 class TimeRule(AbstractBaseRule):
     """Time rule to segment users based on a start and end time.