diff --git a/assets/css/src/in-app-announcements.styl b/assets/css/src/in-app-announcements.styl
index 170d7e31e0..210fdb7f31 100644
--- a/assets/css/src/in-app-announcements.styl
+++ b/assets/css/src/in-app-announcements.styl
@@ -26,3 +26,16 @@
   100%
     -moz-box-shadow: 0 0 0 0 rgba(255, 83, 1, 0)
     box-shadow: 0 0 0 0 rgba(255, 83, 1, 0)
+
+.mailpoet_in_app_announcement_free_welcome_emails
+  text-align: center
+  h2
+    font-size: 28px
+  img
+    width: 640px
+    margin-top: -20px
+
+.mailpoet_in_app_announcement_free_welcome_emails_dot
+  position: relative
+  top: -3px
+  left: 8px
diff --git a/assets/img/in_app_announcements/hello-illustration-for-welcome-emails.png b/assets/img/in_app_announcements/hello-illustration-for-welcome-emails.png
new file mode 100644
index 0000000000..49f6928759
Binary files /dev/null and b/assets/img/in_app_announcements/hello-illustration-for-welcome-emails.png differ
diff --git a/assets/js/src/in_app_announcements/in_app_announcement.jsx b/assets/js/src/in_app_announcements/in_app_announcement.jsx
index 56238e3d39..96832b0a42 100644
--- a/assets/js/src/in_app_announcements/in_app_announcement.jsx
+++ b/assets/js/src/in_app_announcements/in_app_announcement.jsx
@@ -1,25 +1,80 @@
 import React from 'react';
+import MailPoet from 'mailpoet';
 import InAppAnnouncementDot from './in_app_announcement_dot.jsx';
 
-const InAppAnnouncement = (props) => {
-  if (props.newUser !== null &&
-    window.mailpoet_is_new_user !== props.newUser
-  ) {
-    return null;
+class InAppAnnouncement extends React.Component {
+  constructor(props) {
+    super(props);
+    this.saveDisplayed = this.saveDisplayed.bind(this);
+
+    this.state = {
+      announcementsSettings: window.mailpoet_in_app_announcements || null,
+    };
   }
 
-  if (props.validUntil < (new Date().getTime() / 1000)) {
-    return null;
+  saveDisplayed() {
+    const settings = Object.assign({}, this.state.announcementsSettings);
+    settings.displayed.push(this.props.showOnlyOnceSlug);
+    return MailPoet.Ajax.post({
+      api_version: window.mailpoet_api_version,
+      endpoint: 'settings',
+      action: 'set',
+      data: { in_app_announcements: settings },
+    }).always(() => (this.setState({ announcementsSettings: settings })));
   }
 
-  return (
-    <InAppAnnouncementDot
-      className={props.className}
-      width={props.width}
-      height={props.height}
-    >
-      {props.children}
-    </InAppAnnouncementDot>);
+  render() {
+    if (this.props.showToNewUser !== null &&
+      window.mailpoet_is_new_user !== this.props.showToNewUser
+    ) {
+      return null;
+    }
+
+    if (this.props.validUntil !== null
+      && this.props.validUntil < new Date()
+    ) {
+      return null;
+    }
+
+    if (this.props.showToPremiumUser !== null &&
+      window.mailpoet_premium_active !== this.props.showToPremiumUser
+    ) {
+      return null;
+    }
+
+    if (this.props.showOnlyOnceSlug &&
+      this.state.announcementsSettings.displayed.includes(this.props.showOnlyOnceSlug)
+    ) {
+      return null;
+    }
+
+    return (
+      <InAppAnnouncementDot
+        className={this.props.className}
+        width={this.props.width}
+        height={this.props.height}
+        onUserTrigger={() => {
+          if (!this.props.showOnlyOnceSlug) { return; }
+          this.saveDisplayed();
+        }}
+      >
+        {this.props.children}
+      </InAppAnnouncementDot>
+    );
+  }
+}
+
+const validateBooleanWithWindowDependency = (props, propName, componentName, windowProperty) => {
+  const propValue = props[propName];
+  if (propValue !== null && propValue !== true && propValue !== false) {
+    return new Error(`Invalid property in ${componentName}. newUser must be of type boolean`);
+  }
+  if (propValue !== null && typeof window[windowProperty] === 'undefined') {
+    return new Error(
+      `Missing data for evaluation of ${componentName} display condition. ${propName} requires window.${windowProperty}`
+    );
+  }
+  return null;
 };
 
 InAppAnnouncement.propTypes = {
@@ -27,14 +82,27 @@ InAppAnnouncement.propTypes = {
   height: React.PropTypes.string,
   className: React.PropTypes.string,
   children: React.PropTypes.element.isRequired,
-  validUntil: React.PropTypes.number,
-  newUser: (props, propName, componentName) => {
+  validUntil: React.PropTypes.instanceOf(Date),
+  showToNewUser: (props, propName, componentName) => (
+    validateBooleanWithWindowDependency(props, propName, componentName, 'mailpoet_is_new_user')
+  ),
+  showToPremiumUser: (props, propName, componentName) => (
+    validateBooleanWithWindowDependency(props, propName, componentName, 'mailpoet_premium_active')
+  ),
+  showOnlyOnceSlug: (props, propName, componentName) => {
     const propValue = props[propName];
-    if (propValue !== null && propValue !== true && propValue !== false) {
-      return new Error(`Invalid property in ${componentName}. newUser must be of type boolean`);
+    if (propValue !== null && typeof propValue !== 'string') {
+      return new Error(`Invalid property in ${componentName}. ${propName} must be of type string`);
     }
-    if (typeof window.mailpoet_is_new_user === 'undefined') {
-      return new Error(`Missing data for evaluation of ${componentName} display condition. ${propName} requires window.mailpoet_is_new_user`);
+    if (propValue === null) {
+      return null;
+    }
+    if (
+      typeof window.mailpoet_in_app_announcements === 'undefined'
+    ) {
+      return new Error(
+        `Missing data for evaluation of ${componentName} display condition. ${propName} requires window.mailpoet_in_app_announcements`
+      );
     }
     return null;
   },
@@ -45,7 +113,9 @@ InAppAnnouncement.defaultProps = {
   height: '600px',
   className: null,
   validUntil: null,
-  newUser: null,
+  showToNewUser: null,
+  showToPremiumUser: null,
+  showOnlyOnceSlug: null,
 };
 
 module.exports = InAppAnnouncement;
diff --git a/assets/js/src/in_app_announcements/in_app_announcement_dot.jsx b/assets/js/src/in_app_announcements/in_app_announcement_dot.jsx
index 83edc8404b..8241efc448 100644
--- a/assets/js/src/in_app_announcements/in_app_announcement_dot.jsx
+++ b/assets/js/src/in_app_announcements/in_app_announcement_dot.jsx
@@ -14,21 +14,24 @@ const InAppAnnouncementDot = props => (
         width: props.width,
         height: props.height,
       });
+      if (props.onUserTrigger) props.onUserTrigger();
     }}
   />
 );
 
 InAppAnnouncementDot.propTypes = {
+  children: React.PropTypes.element.isRequired,
   width: React.PropTypes.string,
   height: React.PropTypes.string,
   className: React.PropTypes.string,
-  children: React.PropTypes.element.isRequired,
+  onUserTrigger: React.PropTypes.func,
 };
 
 InAppAnnouncementDot.defaultProps = {
   width: 'auto',
   height: 'auto',
   className: null,
+  onUserTrigger: null,
 };
 
 module.exports = InAppAnnouncementDot;
diff --git a/assets/js/src/newsletters/listings/heading.jsx b/assets/js/src/newsletters/listings/heading.jsx
index 54df9f61e8..9ed6c09cdd 100644
--- a/assets/js/src/newsletters/listings/heading.jsx
+++ b/assets/js/src/newsletters/listings/heading.jsx
@@ -1,6 +1,7 @@
 import React from 'react';
 import { Link } from 'react-router';
 import MailPoet from 'mailpoet';
+import InAppAnnoucement from 'in_app_announcements/in_app_announcement.jsx';
 
 const ListingHeading = () => (
   <h1 className="title">
@@ -17,6 +18,23 @@ const ListingHeading = () => (
     >
       {MailPoet.I18n.t('new')}
     </Link>
+    <InAppAnnoucement
+      className="mailpoet_in_app_announcement_free_welcome_emails_dot"
+      showToNewUser={false}
+      showToPremiumUser={false}
+      showOnlyOnceSlug="free_welcome_emails"
+      height="650px"
+      validUntil={new Date('2018-10-31')}
+    >
+      <div className="mailpoet_in_app_announcement_free_welcome_emails">
+        <h2>{MailPoet.I18n.t('freeWelcomeEmailsHeading')}</h2>
+        <img
+          src={window.mailpoet_free_welcome_emails_image}
+          alt={MailPoet.I18n.t('freeWelcomeEmailsHeading')}
+        />
+        <p>{MailPoet.I18n.t('freeWelcomeEmailsParagraph')}</p>
+      </div>
+    </InAppAnnoucement>
   </h1>
 );
 
diff --git a/lib/Models/Setting.php b/lib/Models/Setting.php
index efcc2ccfae..d962270762 100644
--- a/lib/Models/Setting.php
+++ b/lib/Models/Setting.php
@@ -53,7 +53,10 @@ class Setting extends Model {
       ),
       'analytics' => array(
         'enabled' => false,
-      )
+      ),
+      'in_app_announcements' => [
+        'displayed' => []
+      ],
     );
   }
 
diff --git a/views/newsletters.html b/views/newsletters.html
index 88af5cff15..0c5688d4d9 100644
--- a/views/newsletters.html
+++ b/views/newsletters.html
@@ -17,6 +17,8 @@
     var mailpoet_tracking_enabled = <%= json_encode(tracking_enabled) %>;
     var mailpoet_premium_active = <%= json_encode(premium_plugin_active) %>;
     var mailpoet_automatic_emails = <%= json_encode(automatic_emails) %>;
+    var mailpoet_in_app_announcements = mailpoet_settings.in_app_announcements;
+    var mailpoet_free_welcome_emails_image = '<%= image_url('in_app_announcements/hello-illustration-for-welcome-emails.png') %>';
     <% set newUser = (is_new_user == true) ? 'true' : 'false' %>
     var mailpoet_is_new_user = <%= newUser %>;
   </script>
@@ -297,6 +299,9 @@
     'introBack': _x('Back', 'A label on a button'),
     'introSkip': _x('Skip', 'A label on a button'),
     'introDone': _x('Done', 'A label on a button'),
+
+    'freeWelcomeEmailsHeading': __('Welcome Emails are now free for everyone'),
+    'freeWelcomeEmailsParagraph': __('Say “Hello!” automatically to all your new subscribers. They’ll appreciate the extra touch.'),
   }) %>
 <% endblock %>