diff --git a/packages/js/email-editor/src/components/personalization-tags/category-section.tsx b/packages/js/email-editor/src/components/personalization-tags/category-section.tsx
index 3efe4a83b7..3752d039ff 100644
--- a/packages/js/email-editor/src/components/personalization-tags/category-section.tsx
+++ b/packages/js/email-editor/src/components/personalization-tags/category-section.tsx
@@ -32,13 +32,13 @@ const CategorySection = ( {
 								>
 									<div className="mailpoet-personalization-tags-modal__item-text">
 										<strong>{ item.name }</strong>
-										{ item.token }
+										{ item.valueToInsert }
 									</div>
 									<Button
 										variant="link"
 										onClick={ () => {
 											if ( onInsert ) {
-												onInsert( item.token );
+												onInsert( item.valueToInsert );
 											}
 										} }
 									>
diff --git a/packages/js/email-editor/src/store/types.ts b/packages/js/email-editor/src/store/types.ts
index b5763f1a81..685193a96c 100644
--- a/packages/js/email-editor/src/store/types.ts
+++ b/packages/js/email-editor/src/store/types.ts
@@ -171,6 +171,7 @@ export type PersonalizationTag = {
 	token: string;
 	category: string;
 	attributes: string[];
+	valueToInsert: string;
 };
 
 export type State = {