diff --git a/assets/js/src/newsletter_editor/blocks/products.js b/assets/js/src/newsletter_editor/blocks/products.js
index baca7b9279..869fb0ac94 100644
--- a/assets/js/src/newsletter_editor/blocks/products.js
+++ b/assets/js/src/newsletter_editor/blocks/products.js
@@ -53,9 +53,9 @@ Module.ProductsBlockModel = base.BlockModel.extend({
       featuredImagePosition: 'centered', // 'centered'|'right'|'left'|'alternate'|'none'
       pricePosition: 'hidden', // 'hidden'|'above'|'below'
       readMoreType: 'link', // 'link'|'button'
-      readMoreText: 'Read more', // 'link'|'button'
+      readMoreText: 'Buy now', // 'link'|'button'
       readMoreButton: {
-        text: 'Read more',
+        text: 'Buy now',
         url: '[postLink]',
       },
       sortBy: 'newest', // 'newest'|'oldest',
diff --git a/views/newsletter/editor.html b/views/newsletter/editor.html
index d6e6df9aba..6b9bc661b8 100644
--- a/views/newsletter/editor.html
+++ b/views/newsletter/editor.html
@@ -1345,9 +1345,9 @@
           featuredImagePosition: 'alternate', // 'centered'|'left'|'right'|'alternate'|'none',
           pricePosition: 'hidden', // 'hidden'|'above'|'below'
           readMoreType: 'link', // 'link'|'button'
-          readMoreText: '<%= __('Read more') | escape('js') %>',
+          readMoreText: '<%= __('Buy now') | escape('js') %>',
           readMoreButton: {
-            text: '<%= __('Read more') | escape('js') %>',
+            text: '<%= __('Buy now') | escape('js') %>',
             url: '[postLink]',
             context: 'posts.readMoreButton',
             styles: {
diff --git a/views/newsletter/templates/blocks/products/settingsDisplayOptions.hbs b/views/newsletter/templates/blocks/products/settingsDisplayOptions.hbs
index 2ed6b28e38..f4e82e05dd 100644
--- a/views/newsletter/templates/blocks/products/settingsDisplayOptions.hbs
+++ b/views/newsletter/templates/blocks/products/settingsDisplayOptions.hbs
@@ -179,7 +179,7 @@
     <hr class="mailpoet_separator" />
 
     <div class="mailpoet_form_field">
-        <div class="mailpoet_form_field_title mailpoet_form_field_title_small"><%= __('"Read more" text') %></div>
+        <div class="mailpoet_form_field_title mailpoet_form_field_title_small"><%= __('"Buy now" text') %></div>
         <div class="mailpoet_form_field_radio_option">
             <label>
                 <input type="radio" name="mailpoet_posts_read_more_type" class="mailpoet_posts_read_more_type" value="link" {{#ifCond model.readMoreType '==' 'link'}}CHECKED{{/ifCond}}/>