diff --git a/lib/Config/Initializer.php b/lib/Config/Initializer.php
index fa76e72e19..02016d71e0 100644
--- a/lib/Config/Initializer.php
+++ b/lib/Config/Initializer.php
@@ -5,6 +5,7 @@ use MailPoet\Models;
 use MailPoet\Cron\Supervisor;
 use MailPoet\Router;
 use MailPoet\Models\Setting;
+use MailPoet\Settings\Pages;
 
 if(!defined('ABSPATH')) exit;
 
@@ -31,6 +32,7 @@ class Initializer {
     $this->runQueueSupervisor();
     $this->setupShortcodes();
     $this->setupHooks();
+    $this->setupPages();
     $this->setupImages();
   }
 
@@ -127,6 +129,11 @@ class Initializer {
     $changelog->init();
   }
 
+  function setupPages() {
+    $pages = new Pages();
+    $pages->init();
+  }
+
   function setupShortcodes() {
     $shortcodes = new Shortcodes();
     $shortcodes->init();
diff --git a/lib/Config/Populator.php b/lib/Config/Populator.php
index 5c0da793d4..d1518e7287 100644
--- a/lib/Config/Populator.php
+++ b/lib/Config/Populator.php
@@ -8,6 +8,7 @@ use MailPoet\Config\PopulatorData\Templates\PostNotificationsBlankTemplate;
 use \MailPoet\Models\Segment;
 use \MailPoet\Segments\WP;
 use \MailPoet\Models\Setting;
+use \MailPoet\Settings\Pages;
 
 if (!defined('ABSPATH')) exit;
 
@@ -48,6 +49,29 @@ class Populator {
 
     $this->createDefaultSegments();
     $this->createDefaultSettings();
+    $this->createMailPoetPage();
+  }
+
+  private function createMailPoetPage() {
+    $pages = get_posts(array(
+      'posts_per_page' => 1,
+      'orderby' => 'date',
+      'order' => 'DESC',
+      'post_type' => 'mailpoet_page'
+    ));
+
+    $page = null;
+    if(!empty($pages)) {
+      $page = array_shift($pages);
+      if(strpos($page->post_content, '[mailpoet_page]') === false) {
+        $page = null;
+      }
+    }
+
+    if($page === null) {
+      $mailpoet_page_id = Pages::createMailPoetPage();
+      Setting::setValue('subscription.page', $mailpoet_page_id);
+    }
   }
 
   private function createDefaultSettings() {
@@ -74,9 +98,7 @@ class Populator {
     ));
 
     // enable signup confirmation by default
-    Setting::setValue('signup_confirmation', array(
-      'enabled' => true
-    ));
+    Setting::setValue('signup_confirmation.enabled', true);
   }
 
   private function createDefaultSegments() {
diff --git a/lib/Config/Shortcodes.php b/lib/Config/Shortcodes.php
index b7e2716eb4..f498db58f2 100644
--- a/lib/Config/Shortcodes.php
+++ b/lib/Config/Shortcodes.php
@@ -1,5 +1,8 @@
 <?php
 namespace MailPoet\Config;
+use \MailPoet\Models\Newsletter;
+use \MailPoet\Models\Subscriber;
+use \MailPoet\Models\SubscriberSegment;
 
 class Shortcodes {
   function __construct() {
@@ -9,6 +12,26 @@ class Shortcodes {
     // form widget shortcode
     add_shortcode('mailpoet_form', array($this, 'formWidget'));
     add_shortcode('wysija_form', array($this, 'formWidget'));
+
+    // subscribers count shortcode
+    add_shortcode('mailpoet_subscribers_count', array(
+      $this, 'getSubscribersCount'
+    ));
+    add_shortcode('wysija_subscribers_count', array(
+      $this, 'getSubscribersCount'
+    ));
+
+    // archives page
+    add_shortcode('mailpoet_archive', array(
+      $this, 'getArchive'
+    ));
+
+    add_filter('mailpoet_archive_date', array(
+      $this, 'renderArchiveDate'
+    ), 2);
+    add_filter('mailpoet_archive_subject', array(
+      $this, 'renderArchiveSubject'
+    ), 2);
   }
 
   function formWidget($params = array()) {
@@ -23,4 +46,76 @@ class Shortcodes {
       ));
     }
   }
+
+  function getSubscribersCount($params) {
+    if(!empty($params['segments'])) {
+      $segment_ids = array_map(function($segment_id) {
+        return (int)trim($segment_id);
+      }, explode(',', $params['segments']));
+    }
+
+    if(empty($segment_ids)) {
+      return Subscriber::filter('subscribed')->count();
+    } else {
+      return SubscriberSegment::whereIn('segment_id', $segment_ids)
+        ->select('subscriber_id')->distinct()
+        ->filter('subscribed')
+        ->findResultSet()->count();
+    }
+  }
+
+  function getArchive($params) {
+    if(!empty($params['segments'])) {
+      $segment_ids = array_map(function($segment_id) {
+        return (int)trim($segment_id);
+      }, explode(',', $params['segments']));
+    }
+
+    $newsletters = array();
+    $html = '';
+
+    // TODO: needs more advanced newsletters in order to finish
+    $newsletters = Newsletter::limit(10)->orderByDesc('created_at')->findMany();
+
+    if(empty($newsletters)) {
+      return apply_filters(
+        'mailpoet_archive_no_newsletters',
+        __('Oops! There are no newsletters to display.')
+      );
+    } else {
+      $title = apply_filters('mailpoet_archive_title', '');
+      if(!empty($title)) {
+        $html .= '<h3 class="mailpoet_archive_title">'.$title.'</h3>';
+      }
+
+      $html .= '<ul class="mailpoet_archive">';
+      foreach($newsletters as $newsletter) {
+        $html .= '<li>'.
+          '<span class="mailpoet_archive_date">'.
+            apply_filters('mailpoet_archive_date', $newsletter).
+          '</span>
+          <span class="mailpoet_archive_subject">'.
+            apply_filters('mailpoet_archive_subject', $newsletter).
+          '</span>
+        </li>';
+      }
+      $html .= '</ul>';
+    }
+    return $html;
+  }
+
+  function renderArchiveDate($newsletter) {
+    return date_i18n(
+      get_option('date_format'),
+      strtotime($newsletter->created_at)
+    );
+  }
+
+  function renderArchiveSubject($newsletter) {
+    return '<a href="TODO" target="_blank" title="'
+      .esc_attr(__('Preview in new tab')).'">'
+      .esc_attr($newsletter->subject).
+    '</a>';
+  }
+
 }
\ No newline at end of file
diff --git a/lib/Config/Widget.php b/lib/Config/Widget.php
index eeb17ddf29..cb24a7980d 100644
--- a/lib/Config/Widget.php
+++ b/lib/Config/Widget.php
@@ -1,6 +1,5 @@
 <?php
 namespace MailPoet\Config;
-use \MailPoet\Models\Subscriber;
 use \MailPoet\Util\Security;
 
 if(!defined('ABSPATH')) exit;
@@ -22,18 +21,6 @@ class Widget {
 
   function registerWidget() {
     register_widget('\MailPoet\Form\Widget');
-
-    // subscribers count shortcode
-    add_shortcode('mailpoet_subscribers_count', array(
-      $this, 'getSubscribersCount'
-    ));
-    add_shortcode('wysija_subscribers_count', array(
-      $this, 'getSubscribersCount'
-    ));
-  }
-
-  function getSubscribersCount($params) {
-    return Subscriber::filter('subscribed')->count();
   }
 
   function setupDependencies() {
diff --git a/lib/Form/Widget.php b/lib/Form/Widget.php
index f670e03aac..18f97be8ab 100644
--- a/lib/Form/Widget.php
+++ b/lib/Form/Widget.php
@@ -194,96 +194,4 @@ class Widget extends \WP_Widget {
       }
     }
   }
-}
-
-// set the content filter to replace the shortcode
-if(isset($_GET['mailpoet_page']) && strlen(trim($_GET['mailpoet_page'])) > 0) {
-  switch($_GET['mailpoet_page']) {
-
-    case 'mailpoet_form_iframe':
-      $id = (isset($_GET['mailpoet_form']) && (int)$_GET['mailpoet_form'] > 0) ? (int)$_GET['mailpoet_form'] : null;
-      $form = Form::findOne($id);
-
-      if($form !== false) {
-        // render form
-        $output = Util\Export::get('html', $form->asArray());
-        // $output = do_shortcode($output);
-        print $output;
-        exit;
-      }
-    break;
-
-    default:
-      // add_filter('wp_title', 'mailpoet_meta_page_title'));
-      add_filter('the_title',   'mailpoet_page_title',    10, 2);
-      add_filter('the_content', 'mailpoet_page_content',  98, 1);
-    break;
-  }
-}
-
-function mailpoet_page_title($title = '', $id = null) {
-  // get signup confirmation page id
-  $signup_confirmation = Setting::getValue('signup_confirmation');
-  $page_id = $signup_confirmation['page'];
-
-  // check if we're on the signup confirmation page
-  if((int)$page_id === (int)$id) {
-    global $post;
-
-    // disable comments
-    $post->comment_status = 'close';
-    // disable password
-    $post->post_password = '';
-
-    $subscriber = null;
-
-    // get subscriber key from url
-    $subscriber_digest = (isset($_GET['mailpoet_key']) && strlen(trim($_GET['mailpoet_key'])) === 32) ? trim($_GET['mailpoet_key']) : null;
-
-    if($subscriber_digest !== null) {
-      // get subscriber
-      // TODO: change select() to selectOne() once it's implemented
-      $subscribers = $mailpoet->subscribers()->select(array(
-        'filter' => array(
-          'subscriber_digest' => $subscriber_digest
-        ),
-        'limit' => 1
-      ));
-
-      if(!empty($subscribers)) {
-        $subscriber = array_shift($subscribers);
-      }
-    }
-
-    // check if we have a subscriber record
-    if($subscriber === null) {
-      return __('Your confirmation link expired, please subscribe again.');
-    } else {
-      // we have a subscriber, let's check its state
-      switch($subscriber['subscriber_state']) {
-        case MailPoetSubscribers::STATE_UNCONFIRMED:
-        case MailPoetSubscribers::STATE_UNSUBSCRIBED:
-          // set subscriber state as confirmed
-          $mailpoet->subscribers()->update(array(
-            'subscriber' => $subscriber['subscriber'],
-            'subscriber_state' => MailPoetSubscribers::STATE_SUBSCRIBED,
-            'subscriber_confirmed_at' => time()
-          ));
-          return __("You've subscribed");
-        break;
-        case MailPoetSubscribers::STATE_SUBSCRIBED:
-          return __("You've already subscribed");
-        break;
-      }
-    }
-  } else {
-    return $title;
-  }
-}
-
-function mailpoet_page_content($content = '') {
-  if(strpos($content, '[mailpoet_page]') !== FALSE) {
-    $content = str_replace('[mailpoet_page]', '', $content);
-  }
-  return $content;
 }
\ No newline at end of file
diff --git a/lib/Models/Setting.php b/lib/Models/Setting.php
index 36cc8cddd5..8b5e6e7e88 100644
--- a/lib/Models/Setting.php
+++ b/lib/Models/Setting.php
@@ -48,14 +48,41 @@ class Setting extends Model {
   }
 
   public static function setValue($key, $value) {
-    if(is_array($value)) {
-      $value = serialize($value);
-    }
+    $keys = explode('.', $key);
 
-    return Setting::createOrUpdate(array(
-      'name' => $key,
-      'value' => $value
-    ));
+    if(count($keys) === 1) {
+      if(is_array($value)) {
+        $value = serialize($value);
+      }
+
+      return Setting::createOrUpdate(array(
+        'name' => $key,
+        'value' => $value
+      ));
+    } else {
+      $main_key = array_shift($keys);
+
+      $setting_value = static::getValue($main_key, array());
+      $current_value = &$setting_value;
+      $last_key = array_pop($keys);
+
+      foreach($keys as $key) {
+        if(!is_array($current_value)) {
+          $current_value = array();
+        }
+
+        if(!array_key_exists($key, $current_value)) {
+          $current_value = array($key => array());
+        }
+        $current_value =& $current_value[$key];
+      }
+      if(is_scalar($current_value)) {
+        $current_value = array();
+      }
+      $current_value[$last_key] = $value;
+
+      return static::setValue($main_key, $setting_value);
+    }
   }
 
   public static function getAll() {
diff --git a/lib/Models/SubscriberSegment.php b/lib/Models/SubscriberSegment.php
index 7f2a435239..c538c23602 100644
--- a/lib/Models/SubscriberSegment.php
+++ b/lib/Models/SubscriberSegment.php
@@ -33,6 +33,10 @@ class SubscriberSegment extends Model {
     return $orm;
   }
 
+  static function subscribed($orm) {
+    return $orm->where('status', 'subscribed');
+  }
+
   static function createMultiple($segmnets, $subscribers) {
     $values = Helpers::flattenArray(
       array_map(function ($segment) use ($subscribers) {
diff --git a/lib/Settings/Pages.php b/lib/Settings/Pages.php
index e55eec6a01..9497b5a685 100644
--- a/lib/Settings/Pages.php
+++ b/lib/Settings/Pages.php
@@ -2,22 +2,71 @@
 namespace MailPoet\Settings;
 
 class Pages {
+  function __construct() {
+  }
 
-  static function getAll() {
-    $mailpoet_pages = \get_posts(array(
+  function init() {
+    register_post_type('mailpoet_page', array(
+      'labels' => array(
+        'name' => __('MailPoet Page'),
+        'singular_name' => __('MailPoet Page')
+      ),
+      'public' => true,
+      'has_archive' => false,
+      'show_ui' => true,
+      'show_in_menu' => false,
+      'rewrite' => false,
+      'show_in_nav_menus'=>false,
+      'can_export'=>false,
+      'publicly_queryable'=>true,
+      'exclude_from_search'=>true
+    ));
+  }
+
+  static function createMailPoetPage() {
+    remove_all_actions('pre_post_update');
+    remove_all_actions('save_post');
+    remove_all_actions('wp_insert_post');
+
+    $id = wp_insert_post(array(
+      'post_status' => 'publish',
+      'post_type' => 'mailpoet_page',
+      'post_author' => 1,
+      'post_content' => '[mailpoet_page]',
+      'post_title' => __('MailPoet Page'),
+      'post_name' => 'subscriptions'
+    ));
+    flush_rewrite_rules();
+
+    return ((int)$id > 0) ? (int)$id : false;
+  }
+
+  static function getMailPoetPages() {
+    return get_posts(array(
       'post_type' => 'mailpoet_page'
     ));
+  }
+
+  static function getAll() {
+    $all_pages = array_merge(
+      static::getMailPoetPages(),
+      get_pages()
+    );
 
     $pages = array();
-    foreach(array_merge($mailpoet_pages, \get_pages()) as $page) {
-      $pages[] = array(
-        'id' => $page->ID,
-        'title' => $page->post_title,
-        'preview_url' => \get_permalink($page->ID),
-        'edit_url' => \get_edit_post_link($page->ID)
-      );
+    foreach($all_pages as $page) {
+      $pages[] = static::getPageData($page);
     }
 
     return $pages;
   }
+
+  static function getPageData($page) {
+    return array(
+      'id' => $page->ID,
+      'title' => $page->post_title,
+      'preview_url' => get_permalink($page->ID),
+      'edit_url' => get_edit_post_link($page->ID)
+    );
+  }
 }
\ No newline at end of file
diff --git a/tests/unit/Models/SettingCest.php b/tests/unit/Models/SettingCest.php
index 39778e7b1f..1ece7a95b2 100644
--- a/tests/unit/Models/SettingCest.php
+++ b/tests/unit/Models/SettingCest.php
@@ -79,6 +79,31 @@ class SettingCest {
     expect($record->value)->equals('new data');
   }
 
+  function itCanGetAndSetValue() {
+    expect(Setting::setValue('test', '123'))->true();
+    expect(Setting::getValue('test'))->equals('123');
+  }
+
+  function itCanGetAndSetNestedValue() {
+    expect(Setting::setValue('test.key', '123'))->true();
+    expect(Setting::getValue('test.key'))->equals('123');
+
+    expect(Setting::setValue('test.key.subkey', '123'))->true();
+    expect(Setting::setValue('test.key.subkey2', '456'))->true();
+
+    expect(Setting::getValue('test.key'))->notEmpty();
+    expect(Setting::getValue('test.key.subkey'))->equals('123');
+    expect(Setting::getValue('test.key.subkey2'))->equals('456');
+  }
+
+  function itCanSetValueToNull() {
+    expect(Setting::setValue('test.key', true))->true();
+    expect(Setting::getValue('test.key'))->equals(true);
+
+    expect(Setting::setValue('test.key', null))->true();
+    expect(Setting::getValue('test.key'))->null();
+  }
+
   function _after() {
     ORM::forTable(Setting::$_table)
       ->deleteMany();
diff --git a/views/settings/basics.html b/views/settings/basics.html
index e40d98b35f..5b3dfdb5a9 100644
--- a/views/settings/basics.html
+++ b/views/settings/basics.html
@@ -347,7 +347,7 @@
           values = $(this).val() || [];
 
         if (values.length > 0) {
-          shortcode += ' list_id="';
+          shortcode += ' segments="';
           shortcode += values.join(',');
           shortcode += '"';
         }