diff --git a/assets/js/src/form/form.jsx b/assets/js/src/form/form.jsx
index e6d25d42b7..ff44795b6f 100644
--- a/assets/js/src/form/form.jsx
+++ b/assets/js/src/form/form.jsx
@@ -276,7 +276,11 @@ define(
               this.props.messages['created']();
             }
           } else {
-            this.setState({ errors: response });
+            if(response === false) {
+              // unknown error occurred
+            } else {
+              this.setState({ errors: response });
+            }
           }
         }.bind(this));
       },
diff --git a/assets/js/src/listing/listing.jsx b/assets/js/src/listing/listing.jsx
index 694b67ab2e..2163667427 100644
--- a/assets/js/src/listing/listing.jsx
+++ b/assets/js/src/listing/listing.jsx
@@ -241,12 +241,12 @@ define(
 
         var data = params || {};
 
-        data.selection = selected_ids;
         data.listing = {
           offset: 0,
           limit: 0,
           group: this.state.group,
-          search: this.state.search
+          search: this.state.search,
+          selection: selected_ids
         }
 
         MailPoet.Ajax.post({
diff --git a/assets/js/src/newsletters/list.jsx b/assets/js/src/newsletters/list.jsx
index d0688675b9..f15dd7c48e 100644
--- a/assets/js/src/newsletters/list.jsx
+++ b/assets/js/src/newsletters/list.jsx
@@ -27,6 +27,13 @@ define(
       }
     ];
 
+    var bulk_actions = [
+      {
+        name: 'trash',
+        label: 'Trash'
+      }
+    ];
+
     var NewsletterList = React.createClass({
       renderItem: function(newsletter, actions) {
         var rowClasses = classNames(
@@ -57,8 +64,8 @@ define(
           <Listing
             endpoint="newsletters"
             onRenderItem={this.renderItem}
-            items={this.getItems}
-            columns={columns} />
+            columns={columns}
+            bulk_actions={ bulk_actions } />
         );
       }
     });
diff --git a/assets/js/src/segments/list.jsx b/assets/js/src/segments/list.jsx
index d38c7a8944..25fc720bee 100644
--- a/assets/js/src/segments/list.jsx
+++ b/assets/js/src/segments/list.jsx
@@ -27,6 +27,13 @@ define(
       }
     ];
 
+    var bulk_actions = [
+      {
+        name: 'trash',
+        label: 'Trash'
+      }
+    ];
+
     var SegmentList = React.createClass({
       renderItem: function(segment, actions) {
         var rowClasses = classNames(
@@ -57,8 +64,8 @@ define(
           <Listing
             endpoint="segments"
             onRenderItem={this.renderItem}
-            items={this.getItems}
-            columns={columns} />
+            columns={columns}
+            bulk_actions={ bulk_actions } />
         );
       }
     });
diff --git a/assets/js/src/subscribers/list.jsx b/assets/js/src/subscribers/list.jsx
index 5512bfcbe9..0424b2b863 100644
--- a/assets/js/src/subscribers/list.jsx
+++ b/assets/js/src/subscribers/list.jsx
@@ -67,7 +67,7 @@ define(
           action: 'listing',
           data: {
             'offset': 0,
-            'limit': 5,
+            'limit': 100,
             'search': '',
             'sort_by': 'name',
             'sort_order': 'asc'
@@ -145,7 +145,7 @@ define(
 
     var bulk_actions = [
       {
-        name: 'move',
+        name: 'moveToList',
         label: 'Move to list...',
         onSelect: function() {
           return (
@@ -161,7 +161,7 @@ define(
         }
       },
       {
-        name: 'add',
+        name: 'addToList',
         label: 'Add to list...',
         onSelect: function() {
           return (
@@ -177,7 +177,7 @@ define(
         }
       },
       {
-        name: 'remove',
+        name: 'removeFromList',
         label: 'Remove from list...',
         onSelect: function() {
           return (
@@ -198,7 +198,7 @@ define(
       }
     ];
 
-    var List = React.createClass({
+    var SubscriberList = React.createClass({
       renderItem: function(subscriber, actions) {
         var row_classes = classNames(
           'manage-column',
@@ -259,6 +259,6 @@ define(
       }
     });
 
-    return List;
+    return SubscriberList;
   }
 );
\ No newline at end of file
diff --git a/lib/Config/Initializer.php b/lib/Config/Initializer.php
index 2c9aed8f8a..b8f5c3fd2c 100644
--- a/lib/Config/Initializer.php
+++ b/lib/Config/Initializer.php
@@ -29,6 +29,9 @@ class Initializer {
     \ORM::configure('username', Env::$db_username);
     \ORM::configure('password', Env::$db_password);
     \ORM::configure('logging', WP_DEBUG);
+    \ORM::configure('driver_options', array(
+      \PDO::MYSQL_ATTR_INIT_COMMAND => 'SET NAMES utf8'
+    ));
 
     $subscribers = Env::$db_prefix . 'subscribers';
     $settings = Env::$db_prefix . 'settings';
diff --git a/lib/Listing/BulkAction.php b/lib/Listing/BulkAction.php
new file mode 100644
index 0000000000..4b0f91466c
--- /dev/null
+++ b/lib/Listing/BulkAction.php
@@ -0,0 +1,28 @@
+<?php
+namespace MailPoet\Listing;
+
+if(!defined('ABSPATH')) exit;
+
+class BulkAction {
+  private $listing = null;
+  private $data = null;
+  private $model = null;
+
+  function __construct($model, $data) {
+    $this->model = $model;
+    $this->data = $data;
+
+    $this->listing = new Handler(
+      \Model::factory($this->model),
+      $this->data['listing']
+    );
+    return $this;
+  }
+
+  function apply() {
+    return call_user_func_array(
+      array($this->model, $this->data['action']),
+      array($this->listing, $this->data)
+    );
+  }
+}
\ No newline at end of file
diff --git a/lib/Listing/Handler.php b/lib/Listing/Handler.php
index 5f6a21f862..7a6db80ead 100644
--- a/lib/Listing/Handler.php
+++ b/lib/Listing/Handler.php
@@ -20,7 +20,9 @@ class Handler {
       'sort_by' => (isset($data['sort_by']) ? $data['sort_by'] : 'id'),
       'sort_order' => (isset($data['sort_order']) ? $data['sort_order'] : 'asc'),
       // grouping
-      'group' => (isset($data['group']) ? $data['group'] : null)
+      'group' => (isset($data['group']) ? $data['group'] : null),
+      // selection
+      'selection' => (isset($data['selection']) ? $data['selection'] : null)
     );
 
     $this->setSearch();
@@ -47,18 +49,18 @@ class Handler {
     return $this->model->filter('group', $this->data['group']);
   }
 
-  function getSelection($ids = array()) {
-    if(!empty($ids)) {
-      $this->model->whereIn('id', $ids);
+  function getSelection() {
+    if(!empty($this->data['selection'])) {
+      $this->model->whereIn('id', $this->data['selection']);
     }
     return $this->model;
   }
 
-  function getSelectionIds($ids = array()) {
-    $subscribers = $this->getSelection($ids)->select('id')->findMany();
-    return array_map(function($subscriber) {
-      return (int)$subscriber->id;
-    }, $subscribers);
+  function getSelectionIds() {
+    $models = $this->getSelection()->select('id')->findMany();
+    return array_map(function($model) {
+      return (int)$model->id;
+    }, $models);
   }
 
   function get() {
diff --git a/lib/Models/Newsletter.php b/lib/Models/Newsletter.php
index 2f2d915fca..5281a2122f 100644
--- a/lib/Models/Newsletter.php
+++ b/lib/Models/Newsletter.php
@@ -48,10 +48,18 @@ class Newsletter extends Model {
 
     $saved = $newsletter->save();
 
-    if($saved === false) {
-      return $newsletter->getValidationErrors();
-    } else {
+    if($saved === true) {
       return true;
+    } else {
+      $errors = $newsletter->getValidationErrors();
+      if(!empty($errors)) {
+        return $errors;
+      }
     }
+    return false;
+  }
+
+  static function trash($listing) {
+    return $listing->getSelection()->deleteMany();
   }
 }
diff --git a/lib/Models/Segment.php b/lib/Models/Segment.php
index d03242e8fc..80b6330a63 100644
--- a/lib/Models/Segment.php
+++ b/lib/Models/Segment.php
@@ -57,10 +57,18 @@ class Segment extends Model {
 
     $saved = $segment->save();
 
-    if($saved === false) {
-      return $segment->getValidationErrors();
-    } else {
+    if($saved === true) {
       return true;
+    } else {
+      $errors = $segment->getValidationErrors();
+      if(!empty($errors)) {
+        return $errors;
+      }
     }
+    return false;
+  }
+
+  static function trash($listing) {
+    return $listing->getSelection()->deleteMany();
   }
 }
diff --git a/lib/Models/Subscriber.php b/lib/Models/Subscriber.php
index 7a55b083de..bf48e9ab0f 100644
--- a/lib/Models/Subscriber.php
+++ b/lib/Models/Subscriber.php
@@ -15,7 +15,7 @@ class Subscriber extends Model {
     ));
   }
 
-  function delete() {
+   function delete() {
     // delete all relations to segments
     SubscriberSegment::where('subscriber_id', $this->id)->deleteMany();
 
@@ -95,10 +95,76 @@ class Subscriber extends Model {
 
     $saved = $subscriber->save();
 
-    if($saved === false) {
-      return $subscriber->getValidationErrors();
+    if($saved === true) {
+      return true;
     } else {
+      $errors = $subscriber->getValidationErrors();
+      if(!empty($errors)) {
+        return $errors;
+      }
+    }
+    return false;
+  }
+
+  static function moveToList($listing, $data = array()) {
+    $segment_id = (isset($data['segment_id']) ? (int)$data['segment_id'] : 0);
+    $segment = Segment::findOne($segment_id);
+
+    if($segment !== false) {
+      $subscribers = $listing->getSelection()->findMany();
+      foreach($subscribers as $subscriber) {
+        // remove subscriber from all segments
+        SubscriberSegment::where('subscriber_id', $subscriber->id)->deleteMany();
+
+        // create relation with segment
+        $association = SubscriberSegment::create();
+        $association->subscriber_id = $subscriber->id;
+        $association->segment_id = $segment->id;
+        $association->save();
+      }
       return true;
     }
+    return false;
+  }
+
+  static function removeFromList($listing, $data = array()) {
+    $segment_id = (isset($data['segment_id']) ? (int)$data['segment_id'] : 0);
+    $segment = Segment::findOne($segment_id);
+
+    if($segment !== false) {
+      // delete relations with segment
+      $subscriber_ids = $listing->getSelectionIds();
+      SubscriberSegment::whereIn('subscriber_id', $subscriber_ids)
+        ->where('segment_id', $segment->id)
+        ->deleteMany();
+      return true;
+    }
+    return false;
+  }
+
+  static function addToList($listing, $data = array()) {
+    $segment_id = (isset($data['segment_id']) ? (int)$data['segment_id'] : 0);
+    $segment = Segment::findOne($segment_id);
+
+    if($segment !== false) {
+      $subscribers = $listing->getSelection()->findMany();
+      foreach($subscribers as $subscriber) {
+        // create relation with segment
+        $association = \MailPoet\Models\SubscriberSegment::create();
+        $association->subscriber_id = $subscriber->id;
+        $association->segment_id = $segment->id;
+        $association->save();
+      }
+      return true;
+    }
+    return false;
+  }
+
+  static function trash($listing) {
+    // delete relations with all segments
+    $subscriber_ids = $listing->getSelectionIds();
+    \MailPoet\Models\SubscriberSegment::whereIn('subscriber_id', $subscriber_ids)->deleteMany();
+
+    return $listing->getSelection()->deleteMany();
   }
 }
diff --git a/lib/Router/Newsletters.php b/lib/Router/Newsletters.php
index dcca8b14dd..5afb79dd8a 100644
--- a/lib/Router/Newsletters.php
+++ b/lib/Router/Newsletters.php
@@ -62,4 +62,13 @@ class Newsletters {
     $mailer = new Bridge($newsletter, $subscribers);
     wp_send_json($mailer->send());
   }
+
+  function bulk_action($data = array()) {
+    $bulk_action = new Listing\BulkAction(
+      '\MailPoet\Models\Newsletter',
+      $data
+    );
+
+    wp_send_json($bulk_action->apply());
+  }
 }
diff --git a/lib/Router/Router.php b/lib/Router/Router.php
index 4110711a01..3742c7738f 100644
--- a/lib/Router/Router.php
+++ b/lib/Router/Router.php
@@ -24,7 +24,7 @@ class Router {
     $class = ucfirst($_POST['endpoint']);
     $endpoint =  __NAMESPACE__ . "\\" . $class;
     $method = $_POST['method'];
-    $data = isset($_POST['data']) ? $_POST['data'] : array();
+    $data = isset($_POST['data']) ? stripslashes_deep($_POST['data']) : array();
     $endpoint = new $endpoint();
     $endpoint->$method($data);
   }
diff --git a/lib/Router/Segments.php b/lib/Router/Segments.php
index 8b5113b79f..b0936048a4 100644
--- a/lib/Router/Segments.php
+++ b/lib/Router/Segments.php
@@ -53,4 +53,13 @@ class Segments {
 
     wp_send_json($result);
   }
+
+  function bulk_action($data = array()) {
+    $bulk_action = new Listing\BulkAction(
+      '\MailPoet\Models\Segment',
+      $data
+    );
+
+    wp_send_json($bulk_action->apply());
+  }
 }
diff --git a/lib/Router/Subscribers.php b/lib/Router/Subscribers.php
index 16dc711fa2..0b00a308b4 100644
--- a/lib/Router/Subscribers.php
+++ b/lib/Router/Subscribers.php
@@ -30,69 +30,6 @@ class Subscribers {
     wp_send_json($listing->get());
   }
 
-  function bulk_action($data = array()) {
-    $action = $data['action'];
-    $selection = (isset($data['selection']) ? $data['selection'] : null);
-    $listing_data = $data['listing'];
-
-    $listing = new Listing\Handler(
-      \Model::factory('\MailPoet\Models\Subscriber'),
-      $listing_data
-    );
-
-    $selected = $listing->getSelection($selection);
-    $subscribers = $selected->findMany();
-
-    $result = false;
-    switch($action) {
-      case 'move':
-        $segment_id = (isset($data['segment_id']) ? (int)$data['segment_id'] : 0);
-        foreach($subscribers as $subscriber) {
-          // remove subscriber from all segments
-          SubscriberSegment::where('subscriber_id', $subscriber->id)->deleteMany();
-
-          // create relation with segment
-          $association = SubscriberSegment::create();
-          $association->subscriber_id = $subscriber->id;
-          $association->segment_id = $segment_id;
-          $association->save();
-        }
-        $result = true;
-      break;
-
-      case 'remove':
-        $segment_id = (isset($data['segment_id']) ? (int)$data['segment_id'] : 0);
-        // delete relations with segment
-        $subscriber_ids = $listing->getSelectionIds($selection);
-        $result = SubscriberSegment::whereIn('subscriber_id', $subscriber_ids)
-          ->where('segment_id', $segment_id)
-          ->deleteMany();
-      break;
-
-      case 'add':
-        $segment_id = (isset($data['segment_id']) ? (int)$data['segment_id'] : 0);
-        foreach($subscribers as $subscriber) {
-          // create relation with segment
-          $association = SubscriberSegment::create();
-          $association->subscriber_id = $subscriber->id;
-          $association->segment_id = $segment_id;
-          $association->save();
-        }
-        $result = true;
-      break;
-
-      case 'trash':
-        // delete relations with all segments
-        $subscriber_ids = $listing->getSelectionIds($selection);
-        SubscriberSegment::whereIn('subscriber_id', $subscriber_ids)->deleteMany();
-
-        $result = $selected->deleteMany();
-      break;
-    }
-
-    wp_send_json($result);
-  }
-
   function getAll() {
     $collection = Subscriber::findArray();
     wp_send_json($collection);
@@ -112,4 +49,13 @@ class Subscribers {
     }
     wp_send_json($result);
   }
+
+  function bulk_action($data = array()) {
+    $bulk_action = new Listing\BulkAction(
+      '\MailPoet\Models\Subscriber',
+      $data
+    );
+
+    wp_send_json($bulk_action->apply());
+  }
 }
diff --git a/lib/Util/Sudzy/ValidModel.php b/lib/Util/Sudzy/ValidModel.php
index 2406ffaaa0..d195af541c 100644
--- a/lib/Util/Sudzy/ValidModel.php
+++ b/lib/Util/Sudzy/ValidModel.php
@@ -14,35 +14,35 @@ abstract class ValidModel extends \Model
                                   //  + ON_SET throws immediately when field is set()
                                   //  + ON_SAVE throws on save()
                                   //  + NEVER means an exception is never thrown; check for ->getValidaionErrors()
-    );
+        );
 
     const ON_SET   = 'set';
     const ON_SAVE  = 'save';
     const NEVER    = null;
 
     public function __construct($validatorInstance = null) {
-        $this->_validator = $validatorInstance;
+      $this->_validator = $validatorInstance;
     }
 
     public function setValidationOptions($options)
     {
-        $this->_validationOptions = array_merge($this->_validationOptions, $options);
+      $this->_validationOptions = array_merge($this->_validationOptions, $options);
     }
 
     public function addValidation($field, $validation, $message) {
-        if (!isset($this->_validations[$field])) {
-            $this->_validations[$field] = array();
-        }
-        $this->_validations[$field][] = array(
-            'validation' => $validation,
-            'message'     => $message
+      if (!isset($this->_validations[$field])) {
+        $this->_validations[$field] = array();
+      }
+      $this->_validations[$field][] = array(
+        'validation' => $validation,
+        'message'     => $message
         );
     }
 
     public function addValidations($field, $validators) {
-        foreach ($validators as $validation => $message) {
-            $this->addValidation($field, $validation, $message);
-        }
+      foreach ($validators as $validation => $message) {
+        $this->addValidation($field, $validation, $message);
+      }
     }
 
     // /**
@@ -65,39 +65,39 @@ abstract class ValidModel extends \Model
     **/
     public function validateField($field, $value)
     {
-        $this->setupValidationEngine();
+      $this->setupValidationEngine();
 
-        if (!isset($this->_validations[$field])) {
+      if (!isset($this->_validations[$field])) {
             return true; // No validations, return true by default
+          }
+
+          $success = true;
+          foreach ($this->_validations[$field] as $v) {
+            $checks = explode(' ', $v['validation']);
+            foreach ($checks as $check) {
+              $params = explode('|', $check);
+              $check  = array_shift($params);
+
+              if ($this->_validator->executeOne($check, $value, $params)) {
+                $success = $success && true;
+              } else {
+                $this->addValidationError($v['message'], $field);
+                $success = false;
+              }
+            }
+          }
+          return $success;
         }
 
-        $success = true;
-        foreach ($this->_validations[$field] as $v) {
-                $checks = explode(' ', $v['validation']);
-                foreach ($checks as $check) {
-                    $params = explode('|', $check);
-                    $check  = array_shift($params);
-
-                    if ($this->_validator->executeOne($check, $value, $params)) {
-                        $success = $success && true;
-                    } else {
-                        $this->addValidationError($v['message'], $field);
-                        $success = false;
-                    }
-                }
+        public function getValidationErrors()
+        {
+          return $this->_validationErrors;
         }
-        return $success;
-    }
 
-    public function getValidationErrors()
-    {
-        return $this->_validationErrors;
-    }
-
-    public function resetValidationErrors()
-    {
-        $this->_validationErrors = array();
-    }
+        public function resetValidationErrors()
+        {
+          $this->_validationErrors = array();
+        }
 
     ///////////////////
     // Overloaded methods
@@ -107,7 +107,7 @@ abstract class ValidModel extends \Model
     */
     public function __set($name, $value)
     {
-        $this->validateAndSet($name, $value);
+      $this->validateAndSet($name, $value);
     }
 
     /**
@@ -116,16 +116,17 @@ abstract class ValidModel extends \Model
     public function save()
     {
         if ($this->isNew()) { //Fields populated by create() or hydrate() don't pass through set()
-            foreach( array_keys($this->_validations) as $field) {
-                $this->validateField($field, $this->$field);
-            }
+        foreach( array_keys($this->_validations) as $field) {
+          $this->validateField($field, $this->$field);
         }
+      }
 
-        $errs = $this->getValidationErrors();
-        if (!empty($errs))
-            $this->doValidationError(self::ON_SAVE);
+      $errs = $this->getValidationErrors();
+      if (!empty($errs)) {
+        $this->doValidationError(self::ON_SAVE);
+      }
 
-        parent::save();
+      parent::save();
     }
 
     /**
@@ -133,14 +134,14 @@ abstract class ValidModel extends \Model
     */
     public function set($key, $value = null)
     {
-        if(is_array($key)) {
+      if(is_array($key)) {
             // multiple values
-            foreach($key as $field => $value) {
-                $this->validateAndSet($field, $value);
-            }
-        } else {
-            $this->validateAndSet($key, $value);
+        foreach($key as $field => $value) {
+          $this->validateAndSet($field, $value);
         }
+      } else {
+        $this->validateAndSet($key, $value);
+      }
     }
 
 
@@ -148,20 +149,21 @@ abstract class ValidModel extends \Model
     // Protected methods
     protected function doValidationError($context)
     {
-        if ($context == $this->_validationOptions['throw'])
-                throw new \Sudzy\ValidationException($this->_validationErrors);
+      if ($context == $this->_validationOptions['throw']) {
+        throw new \Sudzy\ValidationException($this->_validationErrors);
+      }
     }
 
     protected function addValidationError($msg, $field = null)
     {
-        if ($this->_validationOptions['indexedErrors'] && $field !== null) {
+      if ($this->_validationOptions['indexedErrors'] && $field !== null) {
             // Only keep the first error found on a field
-            if (!isset($this->_validationErrors[$field])) {
-                $this->_validationErrors[$field] = $msg;
-            }
-        } else {
-            $this->_validationErrors[] = $msg;
+        if (!isset($this->_validationErrors[$field])) {
+          $this->_validationErrors[$field] = $msg;
         }
+      } else {
+        $this->_validationErrors[] = $msg;
+      }
     }
 
     /**
@@ -169,12 +171,12 @@ abstract class ValidModel extends \Model
     */
     protected function validateAndSet($name, $value)
     {
-        if (!$this->validateField($name, $value)) $this->doValidationError(self::ON_SET);
-        parent::set($name, $value);
+      if (!$this->validateField($name, $value)) $this->doValidationError(self::ON_SET);
+      parent::set($name, $value);
     }
 
     protected function setupValidationEngine()
     {
-        if (null == $this->_validator) $this->_validator = new \Sudzy\Engine(); // Is lazy setup worth it?
+      if (null == $this->_validator) $this->_validator = new \Sudzy\Engine(); // Is lazy setup worth it?
     }
-}
+  }