diff --git a/lib/Config/PopulatorData/Templates/AppWelcome.php b/lib/Config/PopulatorData/Templates/AppWelcome.php
index 5bd227d67e..466eb18ba4 100644
--- a/lib/Config/PopulatorData/Templates/AppWelcome.php
+++ b/lib/Config/PopulatorData/Templates/AppWelcome.php
@@ -316,7 +316,7 @@ class AppWelcome {
                                 <p style="text-align: center; font-size: 12px;"><span>Address Line 1</span></p>
                                 <p style="text-align: center; font-size: 12px;"><span>Address Line 2</span></p>
                                 <p style="text-align: center; font-size: 12px;"><span>City</span></p>
-                                <p style="text-align: center; font-size: 12px;"><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a><span> | </span><a href="[link:subscription_manage_url]">Manage subscription</a></p>',
+                                <p style="text-align: center; font-size: 12px;"><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a><span> | </span><a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></p>',
                   ],
                   [
                     'type' => 'social',
diff --git a/lib/Config/PopulatorData/Templates/Avocado.php b/lib/Config/PopulatorData/Templates/Avocado.php
index 8a7372bc22..b4b0bf98cf 100644
--- a/lib/Config/PopulatorData/Templates/Avocado.php
+++ b/lib/Config/PopulatorData/Templates/Avocado.php
@@ -640,7 +640,7 @@ class Avocado {
                               2 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><strong><span style="color: #9ecd2e;"><a href="[link:subscription_unsubscribe_url]" style="color: #9ecd2e;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #9ecd2e;">Manage your subscription</a></span></strong><br />Add your postal address here!</p>',
+                                  'text' => '<p><strong><span style="color: #9ecd2e;"><a href="[link:subscription_unsubscribe_url]" style="color: #9ecd2e;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #9ecd2e;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span></strong><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -873,7 +873,7 @@ class Avocado {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1009,7 +1009,7 @@ class Avocado {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Birds.php b/lib/Config/PopulatorData/Templates/Birds.php
index 9a6656e6fe..53e493ed65 100644
--- a/lib/Config/PopulatorData/Templates/Birds.php
+++ b/lib/Config/PopulatorData/Templates/Birds.php
@@ -1344,7 +1344,7 @@ class Birds {
                   1 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1578,7 +1578,7 @@ class Birds {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1725,7 +1725,7 @@ class Birds {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/BookStoreWithCoupon.php b/lib/Config/PopulatorData/Templates/BookStoreWithCoupon.php
index bacb927c81..8e5afaed44 100644
--- a/lib/Config/PopulatorData/Templates/BookStoreWithCoupon.php
+++ b/lib/Config/PopulatorData/Templates/BookStoreWithCoupon.php
@@ -798,7 +798,7 @@ class BookStoreWithCoupon {
                   1 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><span style="color: #cdc391;"><a href="[link:subscription_unsubscribe_url]" style="color: #cdc391;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #cdc391;">Manage subscription</a></span><br /><span style="color: #ffffff;">Add your postal address here!</span></p>',
+                    'text' => '<p><span style="color: #cdc391;"><a href="[link:subscription_unsubscribe_url]" style="color: #cdc391;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #cdc391;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br /><span style="color: #ffffff;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -822,7 +822,7 @@ class BookStoreWithCoupon {
                   2 =>
                    [
                     'type' => 'header',
-                    'text' => '<p><span style="color: #ffffff;"><a href="[link:newsletter_view_in_browser_url]" style="color: #ffffff;">View this in your browser.</a></span></p>',
+                    'text' => '<p><span style="color: #ffffff;"><a href="[link:newsletter_view_in_browser_url]" style="color: #ffffff;">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a></span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1056,7 +1056,7 @@ class BookStoreWithCoupon {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1173,7 +1173,7 @@ class BookStoreWithCoupon {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/BrandingAgencyNews.php b/lib/Config/PopulatorData/Templates/BrandingAgencyNews.php
index 8545444640..c5249abb20 100644
--- a/lib/Config/PopulatorData/Templates/BrandingAgencyNews.php
+++ b/lib/Config/PopulatorData/Templates/BrandingAgencyNews.php
@@ -101,7 +101,7 @@ class BrandingAgencyNews {
                   1 =>
                    [
                     'type' => 'header',
-                    'text' => '<p><span style="color: #808080;"><a href="[link:newsletter_view_in_browser_url]" style="color: #808080;">View this in your browser.</a></span></p>',
+                    'text' => '<p><span style="color: #808080;"><a href="[link:newsletter_view_in_browser_url]" style="color: #808080;">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a></span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1684,7 +1684,7 @@ class BrandingAgencyNews {
                   2 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br /><span style="color: #808080;">Add your postal address here!</span></p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br /><span style="color: #808080;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1930,7 +1930,7 @@ class BrandingAgencyNews {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -2067,7 +2067,7 @@ class BrandingAgencyNews {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/BuddhistTemple.php b/lib/Config/PopulatorData/Templates/BuddhistTemple.php
index 1b92e6b012..090270017c 100644
--- a/lib/Config/PopulatorData/Templates/BuddhistTemple.php
+++ b/lib/Config/PopulatorData/Templates/BuddhistTemple.php
@@ -891,7 +891,7 @@ class BuddhistTemple {
                   4 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1125,7 +1125,7 @@ class BuddhistTemple {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1272,7 +1272,7 @@ class BuddhistTemple {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Charity.php b/lib/Config/PopulatorData/Templates/Charity.php
index eb1fbd7f24..a3ba359c99 100644
--- a/lib/Config/PopulatorData/Templates/Charity.php
+++ b/lib/Config/PopulatorData/Templates/Charity.php
@@ -771,7 +771,7 @@ class Charity {
                               1 =>
                                  [
                                   'type' => 'text',
-                                  'text' => '<p style="font-size: 11px;"><span style="color: #000000;"><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">Unsubscribe</a>&nbsp;|&nbsp;<a href="[link:subscription_manage_url]" style="color: #000000;">Manage subscription</a></span><br /><span style="color: #000000;">Add your postal address here!</span></p>',
+                                  'text' => '<p style="font-size: 11px;"><span style="color: #000000;"><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a>&nbsp;|&nbsp;<a href="[link:subscription_manage_url]" style="color: #000000;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br /><span style="color: #000000;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                                  ],
                              ],
                          ],
@@ -984,7 +984,7 @@ class Charity {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1109,7 +1109,7 @@ class Charity {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/CityLocalNews.php b/lib/Config/PopulatorData/Templates/CityLocalNews.php
index 45feafd123..8cf7f7d176 100755
--- a/lib/Config/PopulatorData/Templates/CityLocalNews.php
+++ b/lib/Config/PopulatorData/Templates/CityLocalNews.php
@@ -1037,7 +1037,7 @@ class CityLocalNews {
                   3 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><span style="color: #999999;"><a href="[link:subscription_unsubscribe_url]" style="color: #999999;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #999999;">Manage subscription</a></span><br /><span style="color: #ffffff;">Add your postal address here!</span></p>',
+                    'text' => '<p><span style="color: #999999;"><a href="[link:subscription_unsubscribe_url]" style="color: #999999;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #999999;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br /><span style="color: #ffffff;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1319,7 +1319,7 @@ class CityLocalNews {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1474,7 +1474,7 @@ class CityLocalNews {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/ClearNews.php b/lib/Config/PopulatorData/Templates/ClearNews.php
index b5419f950b..c8475aaff0 100644
--- a/lib/Config/PopulatorData/Templates/ClearNews.php
+++ b/lib/Config/PopulatorData/Templates/ClearNews.php
@@ -102,7 +102,7 @@ class ClearNews {
                   1 =>
                    [
                     'type' => 'header',
-                    'text' => '<p><a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a></p>',
+                    'text' => '<p><a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1421,8 +1421,8 @@ class ClearNews {
                   0 =>
                    [
                     'type' => 'text',
-                    'text' => '<p style="text-align: center;"><strong><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a></strong></p>
-    <p style="text-align: center;"><strong><a href="[link:subscription_manage_url]">Manage your subscription</a></strong></p>',
+                    'text' => '<p style="text-align: center;"><strong><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a></strong></p>
+    <p style="text-align: center;"><strong><a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></strong></p>',
                    ],
                   1 =>
                    [
@@ -1715,7 +1715,7 @@ class ClearNews {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1860,7 +1860,7 @@ class ClearNews {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Coffee.php b/lib/Config/PopulatorData/Templates/Coffee.php
index ab98a31cfc..0bb73ef004 100644
--- a/lib/Config/PopulatorData/Templates/Coffee.php
+++ b/lib/Config/PopulatorData/Templates/Coffee.php
@@ -931,7 +931,7 @@ class Coffee {
                               3 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><strong><span style="color: #000000;"><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #000000;">Manage subscription</a></span></strong><br />Add your postal address here!</p>',
+                                  'text' => '<p><strong><span style="color: #000000;"><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #000000;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span></strong><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                                   'styles' =>
                                      [
                                       'block' =>
diff --git a/lib/Config/PopulatorData/Templates/College.php b/lib/Config/PopulatorData/Templates/College.php
index 0007967fe0..0ed4119c94 100644
--- a/lib/Config/PopulatorData/Templates/College.php
+++ b/lib/Config/PopulatorData/Templates/College.php
@@ -708,7 +708,7 @@ class College {
                   2 =>
                    [
                     'type' => 'text',
-                    'text' => '<p style="text-align: center;"><span style="color: #ffcc00;"><strong></strong></span><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a><span>&nbsp;|&nbsp;</span><a href="[link:subscription_manage_url]">Manage subscription</a><br /><span>Add your postal address here!</span></p>',
+                    'text' => '<p style="text-align: center;"><span style="color: #ffcc00;"><strong></strong></span><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a><span>&nbsp;|&nbsp;</span><a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br /><span>'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                    ],
                  ],
                ],
@@ -972,7 +972,7 @@ class College {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1118,7 +1118,7 @@ class College {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/ComputerRepair.php b/lib/Config/PopulatorData/Templates/ComputerRepair.php
index dfe1cca572..5484438f76 100644
--- a/lib/Config/PopulatorData/Templates/ComputerRepair.php
+++ b/lib/Config/PopulatorData/Templates/ComputerRepair.php
@@ -601,7 +601,7 @@ class ComputerRepair {
                   1 =>
                    [
                     'type' => 'text',
-                    'text' => '<p style="text-align: center; font-size: 12px;"><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a><span>&nbsp;|&nbsp;</span><a href="[link:subscription_manage_url]">Manage subscription</a></p>',
+                    'text' => '<p style="text-align: center; font-size: 12px;"><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a><span>&nbsp;|&nbsp;</span><a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></p>',
                    ],
                  ],
                ],
@@ -954,7 +954,7 @@ class ComputerRepair {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1111,7 +1111,7 @@ class ComputerRepair {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/DogFood.php b/lib/Config/PopulatorData/Templates/DogFood.php
index b9c29d2577..1b9ac31b3d 100644
--- a/lib/Config/PopulatorData/Templates/DogFood.php
+++ b/lib/Config/PopulatorData/Templates/DogFood.php
@@ -755,7 +755,7 @@ class DogFood {
                               1 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><strong><em><span style="color: #000000;"><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #000000;">Manage your subscription</a></span></em></strong><br />Add your postal address here!</p>',
+                                  'text' => '<p><strong><em><span style="color: #000000;"><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #000000;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span></em></strong><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -987,7 +987,7 @@ class DogFood {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1123,7 +1123,7 @@ class DogFood {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Drone.php b/lib/Config/PopulatorData/Templates/Drone.php
index 2428bbd2b2..e67180bd86 100644
--- a/lib/Config/PopulatorData/Templates/Drone.php
+++ b/lib/Config/PopulatorData/Templates/Drone.php
@@ -809,7 +809,7 @@ class Drone {
                               1 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><span style="color: #ffffff;"><a href="[link:subscription_unsubscribe_url]" style="color: #ffffff;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #ffffff;">Manage subscription</a></span></p>',
+                                  'text' => '<p><span style="color: #ffffff;"><a href="[link:subscription_unsubscribe_url]" style="color: #ffffff;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #ffffff;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span></p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -1041,7 +1041,7 @@ class Drone {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1166,7 +1166,7 @@ class Drone {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Engineering.php b/lib/Config/PopulatorData/Templates/Engineering.php
index 087b9f2fd4..8445e7bc02 100755
--- a/lib/Config/PopulatorData/Templates/Engineering.php
+++ b/lib/Config/PopulatorData/Templates/Engineering.php
@@ -160,7 +160,7 @@ class Engineering {
                   1 =>
                    [
                     'type' => 'header',
-                    'text' => '<p><span style="color: #808080;"><a href="[link:newsletter_view_in_browser_url]" style="color: #808080;">View this in your browser.</a></span></p>',
+                    'text' => '<p><span style="color: #808080;"><a href="[link:newsletter_view_in_browser_url]" style="color: #808080;">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a></span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -819,8 +819,8 @@ class Engineering {
                   1 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a></p>
-    <p><a href="[link:subscription_manage_url]">Manage subscription</a><br /><span style="color: #999999;">Add your postal address here!</span></p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a></p>
+    <p><a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br /><span style="color: #999999;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1108,7 +1108,7 @@ class Engineering {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1245,7 +1245,7 @@ class Engineering {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Faith.php b/lib/Config/PopulatorData/Templates/Faith.php
index 44fcb30ffa..60f3efb2a0 100644
--- a/lib/Config/PopulatorData/Templates/Faith.php
+++ b/lib/Config/PopulatorData/Templates/Faith.php
@@ -350,7 +350,7 @@ class Faith {
                 'blocks' => [
                   0 => [
                     'type' => 'footer',
-                    'text' => '<a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br /><b>Add your postal address here!</b>',
+                    'text' => '<a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br /><b>'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</b>',
                     'styles' => [
                       'block' => [
                         'backgroundColor' => '#e7eff6',
diff --git a/lib/Config/PopulatorData/Templates/FarmersMarket.php b/lib/Config/PopulatorData/Templates/FarmersMarket.php
index 07aa5653fd..48c64c401d 100644
--- a/lib/Config/PopulatorData/Templates/FarmersMarket.php
+++ b/lib/Config/PopulatorData/Templates/FarmersMarket.php
@@ -101,7 +101,7 @@ class FarmersMarket {
                   1 =>
                    [
                     'type' => 'header',
-                    'text' => '<p><span style="color: #689f2c;"><a href="[link:newsletter_view_in_browser_url]" style="color: #689f2c;">View this in your browser.</a></span></p>',
+                    'text' => '<p><span style="color: #689f2c;"><a href="[link:newsletter_view_in_browser_url]" style="color: #689f2c;">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a></span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1100,7 +1100,7 @@ class FarmersMarket {
                   1 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1393,7 +1393,7 @@ class FarmersMarket {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1530,7 +1530,7 @@ class FarmersMarket {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/FashionBlog.php b/lib/Config/PopulatorData/Templates/FashionBlog.php
index 34878d9e0a..ad5000fe34 100644
--- a/lib/Config/PopulatorData/Templates/FashionBlog.php
+++ b/lib/Config/PopulatorData/Templates/FashionBlog.php
@@ -651,7 +651,7 @@ class FashionBlog {
                   3 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><strong><span style="color: #000000;"><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #000000;">Manage your subscription</a></span></strong><br />Add your postal address here!</p>',
+                    'text' => '<p><strong><span style="color: #000000;"><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #000000;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span></strong><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -938,7 +938,7 @@ class FashionBlog {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1075,7 +1075,7 @@ class FashionBlog {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/FashionBlogA.php b/lib/Config/PopulatorData/Templates/FashionBlogA.php
index fc5fc14c5d..71bce09724 100644
--- a/lib/Config/PopulatorData/Templates/FashionBlogA.php
+++ b/lib/Config/PopulatorData/Templates/FashionBlogA.php
@@ -1042,7 +1042,7 @@ class FashionBlogA {
                   0 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1275,7 +1275,7 @@ class FashionBlogA {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1420,7 +1420,7 @@ class FashionBlogA {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/FashionShop.php b/lib/Config/PopulatorData/Templates/FashionShop.php
index 14b1f3c567..874c27b2e7 100644
--- a/lib/Config/PopulatorData/Templates/FashionShop.php
+++ b/lib/Config/PopulatorData/Templates/FashionShop.php
@@ -102,7 +102,7 @@ class FashionShop {
                   1 =>
                    [
                     'type' => 'header',
-                    'text' => '<p><a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a></p>',
+                    'text' => '<p><a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -636,7 +636,7 @@ class FashionShop {
                   0 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -868,7 +868,7 @@ class FashionShop {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1015,7 +1015,7 @@ class FashionShop {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/FashionStore.php b/lib/Config/PopulatorData/Templates/FashionStore.php
index 598c037c1d..c9b648d7f8 100644
--- a/lib/Config/PopulatorData/Templates/FashionStore.php
+++ b/lib/Config/PopulatorData/Templates/FashionStore.php
@@ -1061,7 +1061,7 @@ class FashionStore {
                                 1 =>
                                   [
                                     'type' => 'text',
-                                    'text' => '<p style="font-size: 11px;"><span style="color: #000000;"><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">Unsubscribe</a>&nbsp;|&nbsp;<a href="[link:subscription_manage_url]" style="color: #000000;">Manage subscription</a></span><br /><span style="color: #000000;">Add your postal address here!</span></p>',
+                                    'text' => '<p style="font-size: 11px;"><span style="color: #000000;"><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a>&nbsp;|&nbsp;<a href="[link:subscription_manage_url]" style="color: #000000;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br /><span style="color: #000000;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                                   ],
                               ],
                           ],
@@ -1274,7 +1274,7 @@ class FashionStore {
               ],
             'footer' =>
               [
-                'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                 'styles' =>
                   [
                     'block' =>
@@ -1399,7 +1399,7 @@ class FashionStore {
               ],
             'header' =>
               [
-                'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+                'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
                 'styles' =>
                   [
                     'block' =>
diff --git a/lib/Config/PopulatorData/Templates/FestivalEvent.php b/lib/Config/PopulatorData/Templates/FestivalEvent.php
index ce9962757f..3e0e7fe771 100644
--- a/lib/Config/PopulatorData/Templates/FestivalEvent.php
+++ b/lib/Config/PopulatorData/Templates/FestivalEvent.php
@@ -461,7 +461,7 @@ class FestivalEvent {
                   ],
                   2 => [
                     'type' => 'footer',
-                    'text' => '<p>Mauris tristique ultricies ullamcorper. <br />Don\'t want to hear from us?&nbsp;<a href="[link:subscription_unsubscribe_url]">Unsubscribe</a></p><p></p><p>Add your postal address here.&nbsp;</p>',
+                    'text' => '<p>Mauris tristique ultricies ullamcorper. <br />Don\'t want to hear from us?&nbsp;<a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a></p><p></p><p>Add your postal address here.&nbsp;</p>',
                     'styles' => [
                       'block' => [
                         'backgroundColor' => 'transparent',
diff --git a/lib/Config/PopulatorData/Templates/Fitness.php b/lib/Config/PopulatorData/Templates/Fitness.php
index 203ab9ffcc..4177b551d8 100644
--- a/lib/Config/PopulatorData/Templates/Fitness.php
+++ b/lib/Config/PopulatorData/Templates/Fitness.php
@@ -741,7 +741,7 @@ class Fitness {
                                  [
                                   'type' => 'text',
                                   'text' => '<p style="text-align: center;"><span style="color: #999999;">Address Line 1, Address Line 2, City, Country</span></p>
-<p style="text-align: center;"><span style="color: #999999;"><strong><a href="[link:subscription_unsubscribe_url]" style="color: #999999;">Unsubscribe</a><span>&nbsp;</span>|<span>&nbsp;</span><a href="[link:subscription_manage_url]" style="color: #999999;">Manage subscription</a></strong></span></p>',
+<p style="text-align: center;"><span style="color: #999999;"><strong><a href="[link:subscription_unsubscribe_url]" style="color: #999999;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a><span>&nbsp;</span>|<span>&nbsp;</span><a href="[link:subscription_manage_url]" style="color: #999999;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></strong></span></p>',
                                  ],
                               4 =>
                                  [
@@ -965,7 +965,7 @@ class Fitness {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1088,7 +1088,7 @@ class Fitness {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/FlowersWithCoupon.php b/lib/Config/PopulatorData/Templates/FlowersWithCoupon.php
index e61033ec43..f9daaab048 100644
--- a/lib/Config/PopulatorData/Templates/FlowersWithCoupon.php
+++ b/lib/Config/PopulatorData/Templates/FlowersWithCoupon.php
@@ -1118,7 +1118,7 @@ class FlowersWithCoupon {
                   2 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><span style="color: #b3748a;"><a href="[link:subscription_unsubscribe_url]" style="color: #b3748a;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #b3748a;">Manage subscription</a></span><br />Add your postal address here!</p>',
+                    'text' => '<p><span style="color: #b3748a;"><a href="[link:subscription_unsubscribe_url]" style="color: #b3748a;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #b3748a;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1351,7 +1351,7 @@ class FlowersWithCoupon {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1488,7 +1488,7 @@ class FlowersWithCoupon {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/FoodBox.php b/lib/Config/PopulatorData/Templates/FoodBox.php
index 0800b690de..ad26960340 100644
--- a/lib/Config/PopulatorData/Templates/FoodBox.php
+++ b/lib/Config/PopulatorData/Templates/FoodBox.php
@@ -684,7 +684,7 @@ class FoodBox {
                   ],
                   1 => [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' => [
                       'block' => [
                         'backgroundColor' => 'transparent',
diff --git a/lib/Config/PopulatorData/Templates/GiftWelcome.php b/lib/Config/PopulatorData/Templates/GiftWelcome.php
index ad5686fc4e..5f885e256d 100644
--- a/lib/Config/PopulatorData/Templates/GiftWelcome.php
+++ b/lib/Config/PopulatorData/Templates/GiftWelcome.php
@@ -295,7 +295,7 @@ class GiftWelcome {
                               5 =>
                                  [
                                   'type' => 'text',
-                                  'text' => '<p style="text-align: center; font-size: 11px;"><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a><span>&nbsp;|&nbsp;</span><a href="[link:subscription_manage_url]">Manage your subscription</a></p>',
+                                  'text' => '<p style="text-align: center; font-size: 11px;"><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a><span>&nbsp;|&nbsp;</span><a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></p>',
                                  ],
                              ],
                          ],
diff --git a/lib/Config/PopulatorData/Templates/Guitarist.php b/lib/Config/PopulatorData/Templates/Guitarist.php
index a9f306fdd6..653d529cb5 100644
--- a/lib/Config/PopulatorData/Templates/Guitarist.php
+++ b/lib/Config/PopulatorData/Templates/Guitarist.php
@@ -1333,7 +1333,7 @@ class Guitarist {
                   1 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br /><span style="color: #999999;">Add your postal address here!</span></p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br /><span style="color: #999999;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1579,7 +1579,7 @@ class Guitarist {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1716,7 +1716,7 @@ class Guitarist {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/HealthyFoodBlog.php b/lib/Config/PopulatorData/Templates/HealthyFoodBlog.php
index f2de9cac63..d4a5a6a5a0 100644
--- a/lib/Config/PopulatorData/Templates/HealthyFoodBlog.php
+++ b/lib/Config/PopulatorData/Templates/HealthyFoodBlog.php
@@ -2065,7 +2065,7 @@ class HealthyFoodBlog {
                   0 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><span style="color: #ed682a;"><a href="[link:subscription_unsubscribe_url]" style="color: #ed682a;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #ed682a;">Manage your subscription</a></span><br />Add your postal address here!</p>',
+                    'text' => '<p><span style="color: #ed682a;"><a href="[link:subscription_unsubscribe_url]" style="color: #ed682a;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #ed682a;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -2299,7 +2299,7 @@ class HealthyFoodBlog {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -2446,7 +2446,7 @@ class HealthyFoodBlog {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Hotels.php b/lib/Config/PopulatorData/Templates/Hotels.php
index bd173ebf52..024f1ea265 100644
--- a/lib/Config/PopulatorData/Templates/Hotels.php
+++ b/lib/Config/PopulatorData/Templates/Hotels.php
@@ -1029,7 +1029,7 @@ class Hotels {
                               2 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><span style="color: #ffc600;"><a href="[link:subscription_unsubscribe_url]" style="color: #ffc600;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #ffc600;">Manage subscription</a></span><br /><span style="color: #ffffff;">Add your postal address here!</span></p>',
+                                  'text' => '<p><span style="color: #ffc600;"><a href="[link:subscription_unsubscribe_url]" style="color: #ffc600;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #ffc600;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br /><span style="color: #ffffff;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -1262,7 +1262,7 @@ class Hotels {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1387,7 +1387,7 @@ class Hotels {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/IndustryConference.php b/lib/Config/PopulatorData/Templates/IndustryConference.php
index 5ceacb61f1..7d6a2366b4 100644
--- a/lib/Config/PopulatorData/Templates/IndustryConference.php
+++ b/lib/Config/PopulatorData/Templates/IndustryConference.php
@@ -1039,7 +1039,7 @@ class IndustryConference {
                   3 =>
                    [
                     'type' => 'header',
-                    'text' => '<p>&nbsp;<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a></p>',
+                    'text' => '<p>&nbsp;<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1063,7 +1063,7 @@ class IndustryConference {
                   4 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><span style="color: #b8291e;"><a href="[link:subscription_unsubscribe_url]" style="color: #b8291e;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #b8291e;">Manage subscription</a></span><br />Add your postal address here!</p>',
+                    'text' => '<p><span style="color: #b8291e;"><a href="[link:subscription_unsubscribe_url]" style="color: #b8291e;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #b8291e;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1303,7 +1303,7 @@ class IndustryConference {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1450,7 +1450,7 @@ class IndustryConference {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/JazzClub.php b/lib/Config/PopulatorData/Templates/JazzClub.php
index 71b54d7ccd..c0edc57492 100644
--- a/lib/Config/PopulatorData/Templates/JazzClub.php
+++ b/lib/Config/PopulatorData/Templates/JazzClub.php
@@ -848,7 +848,7 @@ class JazzClub {
                   2 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1088,7 +1088,7 @@ class JazzClub {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1243,7 +1243,7 @@ class JazzClub {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/KidsClothing.php b/lib/Config/PopulatorData/Templates/KidsClothing.php
index cbfbc6c008..09b148fe99 100644
--- a/lib/Config/PopulatorData/Templates/KidsClothing.php
+++ b/lib/Config/PopulatorData/Templates/KidsClothing.php
@@ -1312,7 +1312,7 @@ class KidsClothing {
                               2 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><strong><span style="color: #333333;"><a href="[link:subscription_unsubscribe_url]" style="color: #333333;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #333333;">Manage subscription</a></span></strong><br />Add your postal address here!</p>',
+                                  'text' => '<p><strong><span style="color: #333333;"><a href="[link:subscription_unsubscribe_url]" style="color: #333333;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #333333;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span></strong><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -1562,7 +1562,7 @@ class KidsClothing {
                       'textAlign' => 'center',
                      ],
                  ],
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
              ],
           'posts' =>
              [
@@ -1686,7 +1686,7 @@ class KidsClothing {
                       'textAlign' => 'center',
                      ],
                  ],
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
              ],
          ],
     ];
diff --git a/lib/Config/PopulatorData/Templates/LifestyleBlogA.php b/lib/Config/PopulatorData/Templates/LifestyleBlogA.php
index ea10170454..a1a5781044 100644
--- a/lib/Config/PopulatorData/Templates/LifestyleBlogA.php
+++ b/lib/Config/PopulatorData/Templates/LifestyleBlogA.php
@@ -888,7 +888,7 @@ class LifestyleBlogA {
                   3 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><span style="color: #000000;"><strong><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #000000;">Manage subscription</a></strong></span><br />Add your postal address here!</p>',
+                    'text' => '<p><span style="color: #000000;"><strong><a href="[link:subscription_unsubscribe_url]" style="color: #000000;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #000000;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></strong></span><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1120,7 +1120,7 @@ class LifestyleBlogA {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1257,7 +1257,7 @@ class LifestyleBlogA {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/LifestyleBlogB.php b/lib/Config/PopulatorData/Templates/LifestyleBlogB.php
index 567710c1c5..eca63f5c5c 100644
--- a/lib/Config/PopulatorData/Templates/LifestyleBlogB.php
+++ b/lib/Config/PopulatorData/Templates/LifestyleBlogB.php
@@ -1107,7 +1107,7 @@ class LifestyleBlogB {
                   2 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><strong><span style="color: #b25088;"><a href="[link:subscription_unsubscribe_url]" style="color: #b25088;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #b25088;">Manage subscription</a></span></strong><br />Add your postal address here!</p>',
+                    'text' => '<p><strong><span style="color: #b25088;"><a href="[link:subscription_unsubscribe_url]" style="color: #b25088;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #b25088;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span></strong><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1340,7 +1340,7 @@ class LifestyleBlogB {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1487,7 +1487,7 @@ class LifestyleBlogB {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Minimal.php b/lib/Config/PopulatorData/Templates/Minimal.php
index 93e34b9814..fc590d5843 100644
--- a/lib/Config/PopulatorData/Templates/Minimal.php
+++ b/lib/Config/PopulatorData/Templates/Minimal.php
@@ -779,8 +779,8 @@ class Minimal {
                               1 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><span style="color: #808080;"><a href="[link:subscription_unsubscribe_url]" style="color: #808080;">Unsubscribe</a></span></p>
-<p><span style="color: #808080;"><a href="[link:subscription_manage_url]" style="color: #808080;">Manage subscription</a></span><br /><span style="color: #999999;">Add your postal address here!</span></p>',
+                                  'text' => '<p><span style="color: #808080;"><a href="[link:subscription_unsubscribe_url]" style="color: #808080;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a></span></p>
+<p><span style="color: #808080;"><a href="[link:subscription_manage_url]" style="color: #808080;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br /><span style="color: #999999;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -1065,7 +1065,7 @@ class Minimal {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1190,7 +1190,7 @@ class Minimal {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/ModularStyleStories.php b/lib/Config/PopulatorData/Templates/ModularStyleStories.php
index 03905a470a..8963eea1c9 100644
--- a/lib/Config/PopulatorData/Templates/ModularStyleStories.php
+++ b/lib/Config/PopulatorData/Templates/ModularStyleStories.php
@@ -1019,7 +1019,7 @@ class ModularStyleStories {
                               2 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><span style="color: #ffffff;"><a href="[link:subscription_unsubscribe_url]" style="color: #ffffff;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #ffffff;">Manage subscription</a></span><br /><span style="color: #ffffff;">Add your postal address here!</span></p>',
+                                  'text' => '<p><span style="color: #ffffff;"><a href="[link:subscription_unsubscribe_url]" style="color: #ffffff;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #ffffff;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br /><span style="color: #ffffff;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -1287,7 +1287,7 @@ class ModularStyleStories {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1419,7 +1419,7 @@ class ModularStyleStories {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Mosque.php b/lib/Config/PopulatorData/Templates/Mosque.php
index 8ae351a647..c9f5c1106f 100644
--- a/lib/Config/PopulatorData/Templates/Mosque.php
+++ b/lib/Config/PopulatorData/Templates/Mosque.php
@@ -1407,7 +1407,7 @@ class Mosque {
                   1 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1641,7 +1641,7 @@ class Mosque {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1778,7 +1778,7 @@ class Mosque {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Motor.php b/lib/Config/PopulatorData/Templates/Motor.php
index 7bcf8e00f1..ac4d8b35b2 100644
--- a/lib/Config/PopulatorData/Templates/Motor.php
+++ b/lib/Config/PopulatorData/Templates/Motor.php
@@ -785,7 +785,7 @@ class Motor {
                   1 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><span style="color: #d52a2a;"><a href="[link:subscription_unsubscribe_url]" style="color: #d52a2a;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #d52a2a;">Manage your subscription</a></span><br />Add your postal address here!</p>',
+                    'text' => '<p><span style="color: #d52a2a;"><a href="[link:subscription_unsubscribe_url]" style="color: #d52a2a;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #d52a2a;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1047,7 +1047,7 @@ class Motor {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1183,7 +1183,7 @@ class Motor {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Music.php b/lib/Config/PopulatorData/Templates/Music.php
index 9467cf5a2c..1f6ad58d9f 100644
--- a/lib/Config/PopulatorData/Templates/Music.php
+++ b/lib/Config/PopulatorData/Templates/Music.php
@@ -1087,8 +1087,8 @@ class Music {
                               2 =>
                                  [
                                   'type' => 'text',
-                                  'text' => '<p style="text-align: center; font-size: 11px;"><span style="color: #999999;"><em><strong><a href="[link:subscription_unsubscribe_url]" style="color: #999999;">Unsubscribe</a></strong></em></span></p>
-<p style="text-align: center; font-size: 11px;"><span style="color: #999999;"><em><strong><a href="[link:subscription_manage_url]" style="color: #999999;">Manage subscription</a></strong></em></span><br /><span style="color: #999999;">Add your postal address here!</span></p>',
+                                  'text' => '<p style="text-align: center; font-size: 11px;"><span style="color: #999999;"><em><strong><a href="[link:subscription_unsubscribe_url]" style="color: #999999;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a></strong></em></span></p>
+<p style="text-align: center; font-size: 11px;"><span style="color: #999999;"><em><strong><a href="[link:subscription_manage_url]" style="color: #999999;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></strong></em></span><br /><span style="color: #999999;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                                  ],
                              ],
                          ],
@@ -1333,7 +1333,7 @@ class Music {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1458,7 +1458,7 @@ class Music {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/NewsDay.php b/lib/Config/PopulatorData/Templates/NewsDay.php
index 2a8a4f35bd..49f86e4b6e 100644
--- a/lib/Config/PopulatorData/Templates/NewsDay.php
+++ b/lib/Config/PopulatorData/Templates/NewsDay.php
@@ -559,7 +559,7 @@ class NewsDay {
                                  [
                                   'type' => 'footer',
                                   'text' => '<p><strong>NewsDay</strong></p>
-                      <p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br /><br /></p>
+                      <p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br /><br /></p>
                       <p></p>',
                                   'styles' =>
                                      [
@@ -946,7 +946,7 @@ class NewsDay {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1070,7 +1070,7 @@ class NewsDay {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/NewsletterBlank121Column.php b/lib/Config/PopulatorData/Templates/NewsletterBlank121Column.php
index 61d2963964..26f455b473 100644
--- a/lib/Config/PopulatorData/Templates/NewsletterBlank121Column.php
+++ b/lib/Config/PopulatorData/Templates/NewsletterBlank121Column.php
@@ -59,7 +59,7 @@ class NewsletterBlank121Column {
                 "blocks" => [
                   [
                     "type" => "header",
-                    "text" => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+                    "text" => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
@@ -318,7 +318,7 @@ class NewsletterBlank121Column {
                   ],
                   [
                     "type" => "footer",
-                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
diff --git a/lib/Config/PopulatorData/Templates/NewsletterBlank12Column.php b/lib/Config/PopulatorData/Templates/NewsletterBlank12Column.php
index 9a7e183375..0e8511afad 100644
--- a/lib/Config/PopulatorData/Templates/NewsletterBlank12Column.php
+++ b/lib/Config/PopulatorData/Templates/NewsletterBlank12Column.php
@@ -59,7 +59,7 @@ class NewsletterBlank12Column {
                 "blocks" => [
                   [
                     "type" => "header",
-                    "text" => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+                    "text" => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
@@ -258,7 +258,7 @@ class NewsletterBlank12Column {
                   ],
                   [
                     "type" => "footer",
-                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
diff --git a/lib/Config/PopulatorData/Templates/NewsletterBlank13Column.php b/lib/Config/PopulatorData/Templates/NewsletterBlank13Column.php
index f34c38beaa..19d61a1cbe 100644
--- a/lib/Config/PopulatorData/Templates/NewsletterBlank13Column.php
+++ b/lib/Config/PopulatorData/Templates/NewsletterBlank13Column.php
@@ -59,7 +59,7 @@ class NewsletterBlank13Column {
                 "blocks" => [
                   [
                     "type" => "header",
-                    "text" => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+                    "text" => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
@@ -281,7 +281,7 @@ class NewsletterBlank13Column {
                   ],
                   [
                     "type" => "footer",
-                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
diff --git a/lib/Config/PopulatorData/Templates/NewsletterBlank1Column.php b/lib/Config/PopulatorData/Templates/NewsletterBlank1Column.php
index 55564daf52..3c25b3dd7c 100644
--- a/lib/Config/PopulatorData/Templates/NewsletterBlank1Column.php
+++ b/lib/Config/PopulatorData/Templates/NewsletterBlank1Column.php
@@ -59,7 +59,7 @@ class NewsletterBlank1Column {
                 "blocks" => [
                   [
                     "type" => "header",
-                    "text" => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+                    "text" => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
@@ -197,7 +197,7 @@ class NewsletterBlank1Column {
                   ],
                   [
                     "type" => "footer",
-                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
diff --git a/lib/Config/PopulatorData/Templates/NewspaperTraditional.php b/lib/Config/PopulatorData/Templates/NewspaperTraditional.php
index ca94af31c7..0012ec3e60 100644
--- a/lib/Config/PopulatorData/Templates/NewspaperTraditional.php
+++ b/lib/Config/PopulatorData/Templates/NewspaperTraditional.php
@@ -140,7 +140,7 @@ class NewspaperTraditional {
                   1 =>
                    [
                     'type' => 'header',
-                    'text' => '<p><span style="color: #008080;"><a href="[link:newsletter_view_in_browser_url]" style="color: #008080;">View this in your browser.</a></span></p>',
+                    'text' => '<p><span style="color: #008080;"><a href="[link:newsletter_view_in_browser_url]" style="color: #008080;">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a></span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -719,7 +719,7 @@ class NewspaperTraditional {
                   0 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><span style="color: #458687;"><a href="[link:subscription_unsubscribe_url]" style="color: #458687;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #458687;">Manage your subscription</a></span><br />Add your postal address here!</p>',
+                    'text' => '<p><span style="color: #458687;"><a href="[link:subscription_unsubscribe_url]" style="color: #458687;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #458687;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1061,7 +1061,7 @@ class NewspaperTraditional {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1208,7 +1208,7 @@ class NewspaperTraditional {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/NotSoMedium.php b/lib/Config/PopulatorData/Templates/NotSoMedium.php
index dd7e588a21..81135af80f 100644
--- a/lib/Config/PopulatorData/Templates/NotSoMedium.php
+++ b/lib/Config/PopulatorData/Templates/NotSoMedium.php
@@ -601,7 +601,7 @@ class NotSoMedium {
                               1 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><strong><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a></strong><br />Add your postal address here!</p>',
+                                  'text' => '<p><strong><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></strong><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -856,7 +856,7 @@ class NotSoMedium {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -983,7 +983,7 @@ class NotSoMedium {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Painter.php b/lib/Config/PopulatorData/Templates/Painter.php
index 8460d228e3..1f61dd245c 100644
--- a/lib/Config/PopulatorData/Templates/Painter.php
+++ b/lib/Config/PopulatorData/Templates/Painter.php
@@ -1030,7 +1030,7 @@ class Painter {
                    [
                     'type' => 'text',
                     'text' => '<p style="text-align: center;"><strong>Canvas Studio</strong></p>
-    <p style="text-align: center; font-size: 11px;"><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a>&nbsp;|&nbsp;<a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+    <p style="text-align: center; font-size: 11px;"><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a>&nbsp;|&nbsp;<a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                    ],
                  ],
                ],
@@ -1243,7 +1243,7 @@ class Painter {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1390,7 +1390,7 @@ class Painter {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Phone.php b/lib/Config/PopulatorData/Templates/Phone.php
index 827290aced..d8cac204fa 100644
--- a/lib/Config/PopulatorData/Templates/Phone.php
+++ b/lib/Config/PopulatorData/Templates/Phone.php
@@ -413,8 +413,8 @@ class Phone {
                               0 =>
                                  [
                                   'type' => 'text',
-                                  'text' => '<p style="text-align: right; font-size: 11px;"><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a></p>
-<p style="text-align: right; font-size: 11px;"><a href="[link:subscription_manage_url]">Manage subscription</a></p>',
+                                  'text' => '<p style="text-align: right; font-size: 11px;"><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a></p>
+<p style="text-align: right; font-size: 11px;"><a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></p>',
                                  ],
                              ],
                          ],
@@ -627,7 +627,7 @@ class Phone {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -751,7 +751,7 @@ class Phone {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Photography.php b/lib/Config/PopulatorData/Templates/Photography.php
index 347fdca900..8406590236 100644
--- a/lib/Config/PopulatorData/Templates/Photography.php
+++ b/lib/Config/PopulatorData/Templates/Photography.php
@@ -1695,7 +1695,7 @@ class Photography {
                   3 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br /><span style="color: #999999;">Add your postal address here!</span></p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br /><span style="color: #999999;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1941,7 +1941,7 @@ class Photography {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -2088,7 +2088,7 @@ class Photography {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/PieceOfCake.php b/lib/Config/PopulatorData/Templates/PieceOfCake.php
index 0d90f84532..d9f6ab2c4a 100644
--- a/lib/Config/PopulatorData/Templates/PieceOfCake.php
+++ b/lib/Config/PopulatorData/Templates/PieceOfCake.php
@@ -364,7 +364,7 @@ class PieceOfCake {
                 'blocks' => [
                   0 => [
                     'type' => 'text',
-                    'text' => '<p style="text-align: right; line-height: 1.3;"><strong><a href="[link:subscription_unsubscribe_url]" style="color: #d42b2b; text-decoration: none; font-size: 12px; text-align: center;">Unsubscribe</a></strong></p>
+                    'text' => '<p style="text-align: right; line-height: 1.3;"><strong><a href="[link:subscription_unsubscribe_url]" style="color: #d42b2b; text-decoration: none; font-size: 12px; text-align: center;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a></strong></p>
                       <p style="text-align: right; line-height: 1.3;"><strong><a href="[link:subscription_manage_url]" style="color: #d42b2b; text-decoration: none; font-size: 12px; text-align: center;">Manage&nbsp;Subscription</a></strong></p>',
                   ],
                 ],
diff --git a/lib/Config/PopulatorData/Templates/Poet.php b/lib/Config/PopulatorData/Templates/Poet.php
index 4d975381c8..c013756deb 100644
--- a/lib/Config/PopulatorData/Templates/Poet.php
+++ b/lib/Config/PopulatorData/Templates/Poet.php
@@ -862,7 +862,7 @@ class Poet {
                   0 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1095,7 +1095,7 @@ class Poet {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1239,7 +1239,7 @@ class Poet {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/PostNotificationsBlank1Column.php b/lib/Config/PopulatorData/Templates/PostNotificationsBlank1Column.php
index 765c11e953..6d51dd1ba2 100644
--- a/lib/Config/PopulatorData/Templates/PostNotificationsBlank1Column.php
+++ b/lib/Config/PopulatorData/Templates/PostNotificationsBlank1Column.php
@@ -1,9 +1,9 @@
 <?php
+
 namespace MailPoet\Config\PopulatorData\Templates;
 
 use MailPoet\WP\Functions as WPFunctions;
 
-
 class PostNotificationsBlank1Column {
 
   private $assets_url;
@@ -59,7 +59,7 @@ class PostNotificationsBlank1Column {
                 "blocks" => [
                   [
                     "type" => "header",
-                    "text" => WPFunctions::get()->__("<a href=\"[link:newsletter_view_in_browser_url]\">View this in your browser.</a>", 'mailpoet'),
+                    "text" => '<a href="[link:newsletter_view_in_browser_url]">' . WPFunctions::get()->__("View this in your browser.", 'mailpoet') . '</a>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
@@ -284,7 +284,7 @@ class PostNotificationsBlank1Column {
                   ],
                   [
                     "type" => "footer",
-                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">' . WPFunctions::get()->__("Unsubscribe", 'mailpoet') . '</a> | <a href="[link:subscription_manage_url]">' . WPFunctions::get()->__("Manage your subscription", 'mailpoet') . '</a><br />' . WPFunctions::get()->__("Add your postal address here!", 'mailpoet') . '</p>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
@@ -345,5 +345,4 @@ class PostNotificationsBlank1Column {
   private function getThumbnail() {
     return $this->external_template_image_url . '/thumbnail.20190411-1500.jpg';
   }
-
 }
diff --git a/lib/Config/PopulatorData/Templates/PrimarySchool.php b/lib/Config/PopulatorData/Templates/PrimarySchool.php
index 4bc1a4ddec..c4d218652c 100644
--- a/lib/Config/PopulatorData/Templates/PrimarySchool.php
+++ b/lib/Config/PopulatorData/Templates/PrimarySchool.php
@@ -955,7 +955,7 @@ class PrimarySchool {
                   1 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1189,7 +1189,7 @@ class PrimarySchool {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1336,7 +1336,7 @@ class PrimarySchool {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/RealEstate.php b/lib/Config/PopulatorData/Templates/RealEstate.php
index 1657722d7e..4568870cae 100644
--- a/lib/Config/PopulatorData/Templates/RealEstate.php
+++ b/lib/Config/PopulatorData/Templates/RealEstate.php
@@ -720,7 +720,7 @@ class RealEstate {
                               1 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><strong><span style="color: #ffffff;"><a href="[link:subscription_unsubscribe_url]" style="color: #ffffff;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #ffffff;">Manage subscription</a></span></strong><br /><span style="color: #ffffff;">Add your postal address here!</span></p>',
+                                  'text' => '<p><strong><span style="color: #ffffff;"><a href="[link:subscription_unsubscribe_url]" style="color: #ffffff;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #ffffff;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span></strong><br /><span style="color: #ffffff;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -964,7 +964,7 @@ class RealEstate {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1089,7 +1089,7 @@ class RealEstate {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/RenewableEnergy.php b/lib/Config/PopulatorData/Templates/RenewableEnergy.php
index 4565728c4c..d17b74e1e1 100644
--- a/lib/Config/PopulatorData/Templates/RenewableEnergy.php
+++ b/lib/Config/PopulatorData/Templates/RenewableEnergy.php
@@ -974,7 +974,7 @@ class RenewableEnergy {
                   3 =>
                    [
                     'type' => 'text',
-                    'text' => '<p style="text-align: center;"><span style="color: #fdb323;"><a href="[link:subscription_unsubscribe_url]" style="color: #fdb323;">Unsubscribe</a>&nbsp;|&nbsp;<a href="[link:subscription_manage_url]" style="color: #fdb323;">Manage subscription</a></span><br /><span style="color: #999999;">Add your postal address here!</span></p>',
+                    'text' => '<p style="text-align: center;"><span style="color: #fdb323;"><a href="[link:subscription_unsubscribe_url]" style="color: #fdb323;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a>&nbsp;|&nbsp;<a href="[link:subscription_manage_url]" style="color: #fdb323;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br /><span style="color: #999999;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                    ],
                  ],
                ],
@@ -1188,7 +1188,7 @@ class RenewableEnergy {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1324,7 +1324,7 @@ class RenewableEnergy {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Retro.php b/lib/Config/PopulatorData/Templates/Retro.php
index bf73f92d64..c02a3b9a1d 100644
--- a/lib/Config/PopulatorData/Templates/Retro.php
+++ b/lib/Config/PopulatorData/Templates/Retro.php
@@ -829,7 +829,7 @@ class Retro {
                               0 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                                  'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -1182,7 +1182,7 @@ class Retro {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1307,7 +1307,7 @@ class Retro {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/RetroComputingMagazine.php b/lib/Config/PopulatorData/Templates/RetroComputingMagazine.php
index b1b90cc574..8b8aa21899 100644
--- a/lib/Config/PopulatorData/Templates/RetroComputingMagazine.php
+++ b/lib/Config/PopulatorData/Templates/RetroComputingMagazine.php
@@ -160,7 +160,7 @@ class RetroComputingMagazine {
                               0 =>
                                  [
                                   'type' => 'header',
-                                  'text' => '<p><span style="color: #ffffff;"><a href="[link:newsletter_view_in_browser_url]" style="color: #ffffff;">View this in your browser.</a></span></p>',
+                                  'text' => '<p><span style="color: #ffffff;"><a href="[link:newsletter_view_in_browser_url]" style="color: #ffffff;">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a></span></p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -589,7 +589,7 @@ class RetroComputingMagazine {
                               3 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                                  'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                                   'styles' =>
                                      [
                                       'block' =>
diff --git a/lib/Config/PopulatorData/Templates/RockBand.php b/lib/Config/PopulatorData/Templates/RockBand.php
index 6ad45a0b2d..5a68ef9ea4 100644
--- a/lib/Config/PopulatorData/Templates/RockBand.php
+++ b/lib/Config/PopulatorData/Templates/RockBand.php
@@ -838,7 +838,7 @@ class RockBand {
                   2 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1072,7 +1072,7 @@ class RockBand {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1209,7 +1209,7 @@ class RockBand {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/RssSimpleNews.php b/lib/Config/PopulatorData/Templates/RssSimpleNews.php
index abc1788279..cb2c66b763 100644
--- a/lib/Config/PopulatorData/Templates/RssSimpleNews.php
+++ b/lib/Config/PopulatorData/Templates/RssSimpleNews.php
@@ -448,8 +448,8 @@ class RssSimpleNews {
                                  [
                                   'type' => 'text',
                                   'text' => '<p><span style="color: #808080;"><strong>RSS Simple</strong></span></p>
-<p><span style="color: #808080; font-size: 11px;"><strong><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a><span>&nbsp;|&nbsp;</span><a href="[link:subscription_manage_url]">Manage subscription</a></strong></span></p>
-<p><span style="color: #808080; font-size: 11px;"><strong><span>Add your postal address here!</span></strong></span></p>',
+<p><span style="color: #808080; font-size: 11px;"><strong><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a><span>&nbsp;|&nbsp;</span><a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></strong></span></p>
+<p><span style="color: #808080; font-size: 11px;"><strong><span>'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></strong></span></p>',
                                  ],
                              ],
                          ],
@@ -686,7 +686,7 @@ class RssSimpleNews {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -809,7 +809,7 @@ class RssSimpleNews {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/ScienceWeekly.php b/lib/Config/PopulatorData/Templates/ScienceWeekly.php
index 5d1de575a4..7e4745c618 100644
--- a/lib/Config/PopulatorData/Templates/ScienceWeekly.php
+++ b/lib/Config/PopulatorData/Templates/ScienceWeekly.php
@@ -769,7 +769,7 @@ class ScienceWeekly {
                               2 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><span style="color: #b1b6d1;"><a href="[link:subscription_unsubscribe_url]" style="color: #b1b6d1;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #b1b6d1;">Manage subscription</a></span><br />Add your postal address here!</p>',
+                                  'text' => '<p><span style="color: #b1b6d1;"><a href="[link:subscription_unsubscribe_url]" style="color: #b1b6d1;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #b1b6d1;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -1036,7 +1036,7 @@ class ScienceWeekly {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -1162,7 +1162,7 @@ class ScienceWeekly {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Shoes.php b/lib/Config/PopulatorData/Templates/Shoes.php
index c12a610904..feaeaa7bdf 100644
--- a/lib/Config/PopulatorData/Templates/Shoes.php
+++ b/lib/Config/PopulatorData/Templates/Shoes.php
@@ -506,7 +506,7 @@ class Shoes {
                 'blocks' => [
                   0 => [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a></p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></p>',
                     'styles' => [
                       'block' => [
                         'backgroundColor' => 'transparent',
diff --git a/lib/Config/PopulatorData/Templates/SimpleText.php b/lib/Config/PopulatorData/Templates/SimpleText.php
index a7b9fe9703..bcb375bef6 100644
--- a/lib/Config/PopulatorData/Templates/SimpleText.php
+++ b/lib/Config/PopulatorData/Templates/SimpleText.php
@@ -142,7 +142,7 @@ class SimpleText {
                   ],
                   [
                     "type" => "footer",
-                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
diff --git a/lib/Config/PopulatorData/Templates/Software.php b/lib/Config/PopulatorData/Templates/Software.php
index 5082990d8b..71342873bf 100644
--- a/lib/Config/PopulatorData/Templates/Software.php
+++ b/lib/Config/PopulatorData/Templates/Software.php
@@ -904,7 +904,7 @@ class Software {
                   3 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1149,7 +1149,7 @@ class Software {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1286,7 +1286,7 @@ class Software {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/Sunglasses.php b/lib/Config/PopulatorData/Templates/Sunglasses.php
index aa4b99b08d..d6d38cc9bb 100644
--- a/lib/Config/PopulatorData/Templates/Sunglasses.php
+++ b/lib/Config/PopulatorData/Templates/Sunglasses.php
@@ -657,7 +657,7 @@ class Sunglasses {
                               1 =>
                                  [
                                   'type' => 'text',
-                                  'text' => '<p style="text-align: center; font-size: 11px;"><strong><span style="color: #808080;"><a href="[link:subscription_unsubscribe_url]" style="color: #808080;">Unsubscribe</a>&nbsp;|&nbsp;<a href="[link:subscription_manage_url]" style="color: #808080;">Manage your subscription</a></span></strong><br /><span style="color: #808080;">Add your postal address here!</span></p>',
+                                  'text' => '<p style="text-align: center; font-size: 11px;"><strong><span style="color: #808080;"><a href="[link:subscription_unsubscribe_url]" style="color: #808080;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a>&nbsp;|&nbsp;<a href="[link:subscription_manage_url]" style="color: #808080;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span></strong><br /><span style="color: #808080;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                                  ],
                              ],
                          ],
diff --git a/lib/Config/PopulatorData/Templates/Synagogue.php b/lib/Config/PopulatorData/Templates/Synagogue.php
index 1b67b78532..99ed8d15fe 100644
--- a/lib/Config/PopulatorData/Templates/Synagogue.php
+++ b/lib/Config/PopulatorData/Templates/Synagogue.php
@@ -1347,7 +1347,7 @@ class Synagogue {
                   1 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1635,7 +1635,7 @@ class Synagogue {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1772,7 +1772,7 @@ class Synagogue {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/TakeAHike.php b/lib/Config/PopulatorData/Templates/TakeAHike.php
index 41976287c1..d6e692005a 100644
--- a/lib/Config/PopulatorData/Templates/TakeAHike.php
+++ b/lib/Config/PopulatorData/Templates/TakeAHike.php
@@ -644,7 +644,7 @@ class TakeAHike {
                 'blocks' => [
                   0 => [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a></p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></p>',
                     'styles' => [
                       'block' => [
                         'backgroundColor' => 'transparent',
@@ -674,7 +674,7 @@ class TakeAHike {
                 'blocks' => [
                   0 => [
                     'type' => 'footer',
-                    'text' => '<p>Add your postal address here!</p>',
+                    'text' => '<p>'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' => [
                       'block' => [
                         'backgroundColor' => 'transparent',
diff --git a/lib/Config/PopulatorData/Templates/Vlogger.php b/lib/Config/PopulatorData/Templates/Vlogger.php
index 5f529fd9e1..2f17fbde95 100644
--- a/lib/Config/PopulatorData/Templates/Vlogger.php
+++ b/lib/Config/PopulatorData/Templates/Vlogger.php
@@ -998,7 +998,7 @@ class Vlogger {
                   1 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1250,7 +1250,7 @@ class Vlogger {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1397,7 +1397,7 @@ class Vlogger {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/WelcomeBlank12Column.php b/lib/Config/PopulatorData/Templates/WelcomeBlank12Column.php
index bc5a3beb64..e341f1fcb4 100644
--- a/lib/Config/PopulatorData/Templates/WelcomeBlank12Column.php
+++ b/lib/Config/PopulatorData/Templates/WelcomeBlank12Column.php
@@ -59,7 +59,7 @@ class WelcomeBlank12Column {
                 "blocks" => [
                   [
                     "type" => "header",
-                    "text" => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+                    "text" => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
@@ -288,7 +288,7 @@ class WelcomeBlank12Column {
                   ],
                   [
                     "type" => "footer",
-                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
diff --git a/lib/Config/PopulatorData/Templates/WelcomeBlank1Column.php b/lib/Config/PopulatorData/Templates/WelcomeBlank1Column.php
index ee37742a16..a05957e6c5 100644
--- a/lib/Config/PopulatorData/Templates/WelcomeBlank1Column.php
+++ b/lib/Config/PopulatorData/Templates/WelcomeBlank1Column.php
@@ -59,7 +59,7 @@ class WelcomeBlank1Column {
                 "blocks" => [
                   [
                     "type" => "header",
-                    "text" => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+                    "text" => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
@@ -197,7 +197,7 @@ class WelcomeBlank1Column {
                   ],
                   [
                     "type" => "footer",
-                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a><br />Add your postal address here!</p>',
+                    "text" => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     "styles" => [
                       "block" => [
                         "backgroundColor" => "transparent",
diff --git a/lib/Config/PopulatorData/Templates/WideStoryLayout.php b/lib/Config/PopulatorData/Templates/WideStoryLayout.php
index 255e986f98..536488222b 100644
--- a/lib/Config/PopulatorData/Templates/WideStoryLayout.php
+++ b/lib/Config/PopulatorData/Templates/WideStoryLayout.php
@@ -357,7 +357,7 @@ class WideStoryLayout {
                               2 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><span style="color: #ffffff;"><a href="[link:subscription_unsubscribe_url]" style="color: #ffffff;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #ffffff;">Manage subscription</a></span><br /><span style="color: #ffffff;">Add your postal address here!</span></p>',
+                                  'text' => '<p><span style="color: #ffffff;"><a href="[link:subscription_unsubscribe_url]" style="color: #ffffff;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #ffffff;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span><br /><span style="color: #ffffff;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -623,7 +623,7 @@ class WideStoryLayout {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -748,7 +748,7 @@ class WideStoryLayout {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/WineCity.php b/lib/Config/PopulatorData/Templates/WineCity.php
index a8a60e53f7..0d825f2ccc 100644
--- a/lib/Config/PopulatorData/Templates/WineCity.php
+++ b/lib/Config/PopulatorData/Templates/WineCity.php
@@ -501,7 +501,7 @@ class WineCity {
                               4 =>
                                  [
                                   'type' => 'footer',
-                                  'text' => '<p><strong><span style="color: #6d6d6d;"><a href="[link:subscription_unsubscribe_url]" style="color: #6d6d6d;">Unsubscribe</a> | <a href="[link:subscription_manage_url]" style="color: #6d6d6d;">Manage your subscription</a></span></strong><br /><span style="color: #6d6d6d;">Add your postal address here!</span></p>',
+                                  'text' => '<p><strong><span style="color: #6d6d6d;"><a href="[link:subscription_unsubscribe_url]" style="color: #6d6d6d;">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]" style="color: #6d6d6d;">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></span></strong><br /><span style="color: #6d6d6d;">'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</span></p>',
                                   'styles' =>
                                      [
                                       'block' =>
@@ -798,7 +798,7 @@ class WineCity {
              ],
           'footer' =>
              [
-              'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+              'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
               'styles' =>
                  [
                   'block' =>
@@ -934,7 +934,7 @@ class WineCity {
              ],
           'header' =>
              [
-              'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+              'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
               'styles' =>
                  [
                   'block' =>
diff --git a/lib/Config/PopulatorData/Templates/WordPressTheme.php b/lib/Config/PopulatorData/Templates/WordPressTheme.php
index 9eeeec7654..5c58a649b3 100755
--- a/lib/Config/PopulatorData/Templates/WordPressTheme.php
+++ b/lib/Config/PopulatorData/Templates/WordPressTheme.php
@@ -1028,7 +1028,7 @@ class WordPressTheme {
                   0 =>
                    [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' =>
                      [
                       'block' =>
@@ -1262,7 +1262,7 @@ class WordPressTheme {
          ],
         'footer' =>
          [
-          'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+          'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
           'styles' =>
            [
             'block' =>
@@ -1409,7 +1409,7 @@ class WordPressTheme {
          ],
         'header' =>
          [
-          'text' => '<a href="[link:newsletter_view_in_browser_url]">View this in your browser.</a>',
+          'text' => '<a href="[link:newsletter_view_in_browser_url]">'.WPFunctions::get()->__("View this in your browser.", 'mailpoet').'</a>',
           'styles' =>
            [
             'block' =>
diff --git a/lib/Config/PopulatorData/Templates/WorldCup.php b/lib/Config/PopulatorData/Templates/WorldCup.php
index 1c3e58ad4d..91b27f6093 100644
--- a/lib/Config/PopulatorData/Templates/WorldCup.php
+++ b/lib/Config/PopulatorData/Templates/WorldCup.php
@@ -721,7 +721,7 @@ class WorldCup {
                   ],
                   [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage subscription</a><br />Add your postal address here!</p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a> | <a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a><br />'.WPFunctions::get()->__("Add your postal address here!", 'mailpoet').'</p>',
                     'styles' => [
                       'block' => [
                         'backgroundColor' => 'transparent',
diff --git a/lib/Config/PopulatorData/Templates/YogaStudio.php b/lib/Config/PopulatorData/Templates/YogaStudio.php
index d9a27f5b05..9225ccddfe 100644
--- a/lib/Config/PopulatorData/Templates/YogaStudio.php
+++ b/lib/Config/PopulatorData/Templates/YogaStudio.php
@@ -695,7 +695,7 @@ class YogaStudio {
                 'blocks' => [
                   0 => [
                     'type' => 'footer',
-                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a></p><p><a href="[link:subscription_manage_url]">Manage subscription</a></p>',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">'.WPFunctions::get()->__("Unsubscribe", 'mailpoet').'</a></p><p><a href="[link:subscription_manage_url]">'.WPFunctions::get()->__("Manage your subscription", 'mailpoet').'</a></p>',
                     'styles' => [
                       'block' => [
                         'backgroundColor' => 'transparent',