diff --git a/lib/Config/Changelog.php b/lib/Config/Changelog.php
index 647af1c5b1..b4c314ca5b 100644
--- a/lib/Config/Changelog.php
+++ b/lib/Config/Changelog.php
@@ -62,9 +62,7 @@ class Changelog {
       $this->setupNewInstallation();
       $this->checkWelcomeWizard();
     }
-    if ($this->settings->get('woo_commerce_list_sync_enabled')) {
-      $this->checkWooCommerceListImportPage();
-    }
+    $this->checkWooCommerceListImportPage();
   }
 
   private function checkMp2Migration($version) {
diff --git a/lib/Config/Hooks.php b/lib/Config/Hooks.php
index 144705f0d5..875b3ef02f 100644
--- a/lib/Config/Hooks.php
+++ b/lib/Config/Hooks.php
@@ -163,10 +163,6 @@ class Hooks {
   }
 
   function setupWooCommerceSubscriptionEvents() {
-    if (!$this->settings->get('woo_commerce_list_sync_enabled')) {
-      return false;
-    }
-
     $woocommerce = $this->settings->get('woocommerce', []);
     // WooCommerce: subscribe on checkout
     if (!empty($woocommerce['optin_on_checkout']['enabled'])) {
diff --git a/lib/Config/Menu.php b/lib/Config/Menu.php
index d5f3ebb86e..66ad7094e6 100644
--- a/lib/Config/Menu.php
+++ b/lib/Config/Menu.php
@@ -408,9 +408,6 @@ class Menu {
   }
 
   function wooCommerceListImport() {
-    if (!$this->settings->get('woo_commerce_list_sync_enabled')) {
-      return;
-    }
     if ((bool)(defined('DOING_AJAX') && DOING_AJAX)) return;
     $data = [
       'finish_wizard_url' => $this->wp->adminUrl('admin.php?page=' . self::MAIN_PAGE_SLUG),
diff --git a/lib/Cron/Daemon.php b/lib/Cron/Daemon.php
index d4c4ae969a..18a7aff74b 100644
--- a/lib/Cron/Daemon.php
+++ b/lib/Cron/Daemon.php
@@ -56,8 +56,6 @@ class Daemon {
     yield $this->workers_factory->createBounceWorker($this->timer);
     yield $this->workers_factory->createExportFilesCleanupWorker($this->timer);
     yield $this->workers_factory->createInactiveSubscribersWorker($this->timer);
-    if ($this->settings_controller->get('woo_commerce_list_sync_enabled')) {
-      yield $this->workers_factory->createWooCommerceSyncWorker($this->timer);
-    }
+    yield $this->workers_factory->createWooCommerceSyncWorker($this->timer);
   }
 }
diff --git a/lib/Segments/WooCommerce.php b/lib/Segments/WooCommerce.php
index 27354ed00a..131811c4cd 100644
--- a/lib/Segments/WooCommerce.php
+++ b/lib/Segments/WooCommerce.php
@@ -25,9 +25,6 @@ class WooCommerce {
   }
 
   function synchronizeRegisteredCustomer($wp_user_id, $current_filter = null) {
-    if (!$this->settings->get('woo_commerce_list_sync_enabled')) {
-      return false;
-    }
     $wc_segment = Segment::getWooCommerceSegment();
 
     if ($wc_segment === false) return;
@@ -76,9 +73,6 @@ class WooCommerce {
   }
 
   function synchronizeGuestCustomer($order_id, $current_filter = null) {
-    if (!$this->settings->get('woo_commerce_list_sync_enabled')) {
-      return false;
-    }
     $wc_order = $this->wp->getPost($order_id);
     $wc_segment = Segment::getWooCommerceSegment();
 
diff --git a/tests/DataFactories/Settings.php b/tests/DataFactories/Settings.php
index 8b17a35b65..637ffe8b3a 100644
--- a/tests/DataFactories/Settings.php
+++ b/tests/DataFactories/Settings.php
@@ -100,11 +100,6 @@ class Settings {
     return $this;
   }
 
-  function withWooCommerceListSyncEnabled() {
-    $this->settings->set('woo_commerce_list_sync_enabled', 1);
-    return $this;
-  }
-
   function withWooCommerceCheckoutOptinEnabled() {
     $this->settings->set('woocommerce.optin_on_checkout.enabled', true);
     $this->settings->set('woocommerce.optin_on_checkout.message', 'Yes, I would like to be added to your mailing list');
diff --git a/tests/acceptance/WooCommerceCheckoutOptinCest.php b/tests/acceptance/WooCommerceCheckoutOptinCest.php
index 58666c75af..369461ce54 100644
--- a/tests/acceptance/WooCommerceCheckoutOptinCest.php
+++ b/tests/acceptance/WooCommerceCheckoutOptinCest.php
@@ -21,7 +21,6 @@ class WooCommerceCheckoutOptinCest {
     $this->product_factory = new WooCommerceProduct($I);
     $this->settings_factory = new Settings();
     $this->settings_factory->withWooCommerceListImportPageDisplayed(true);
-    $this->settings_factory->withWooCommerceListSyncEnabled();
     $this->settings_factory->withWooCommerceCheckoutOptinEnabled();
   }
 
diff --git a/tests/acceptance/WooCommerceCustomerListCest.php b/tests/acceptance/WooCommerceCustomerListCest.php
index 158ac6d26c..11df37c594 100644
--- a/tests/acceptance/WooCommerceCustomerListCest.php
+++ b/tests/acceptance/WooCommerceCustomerListCest.php
@@ -22,7 +22,6 @@ class WooCommerceCustomerListCest {
     $this->product_factory = new WooCommerceProduct($I);
     $settings_factory = new Settings();
     $settings_factory->withWooCommerceListImportPageDisplayed(true);
-    $settings_factory->withWooCommerceListSyncEnabled();
     $settings_factory->withWooCommerceCheckoutOptinEnabled();
     $customer_factory = new WooCommerceCustomer($I);
     $customer_factory->deleteAll();
diff --git a/tests/acceptance/WooCommerceListImportPageCest.php b/tests/acceptance/WooCommerceListImportPageCest.php
index 5ee6efe004..99534aa370 100644
--- a/tests/acceptance/WooCommerceListImportPageCest.php
+++ b/tests/acceptance/WooCommerceListImportPageCest.php
@@ -27,9 +27,6 @@ class WooCommerceListImportPageCest {
     // Cleanup
     $this->customer_factory->deleteAll();
     $this->order_factory->deleteAll();
-    // Feature switch
-    $settings_factory = new Settings();
-    $settings_factory->withWooCommerceListSyncEnabled();
     $scheduled_tasks_factory = new ScheduledTask();
     $scheduled_tasks_factory->deleteAll();
   }
diff --git a/tests/acceptance/WooCommerceSettingsTabCest.php b/tests/acceptance/WooCommerceSettingsTabCest.php
index d9cc12e370..5994b99ac4 100644
--- a/tests/acceptance/WooCommerceSettingsTabCest.php
+++ b/tests/acceptance/WooCommerceSettingsTabCest.php
@@ -12,7 +12,6 @@ class WooCommerceSettingsTabCest {
     $I->activateWooCommerce();
     $this->settings_factory = new Settings();
     $this->settings_factory->withWooCommerceListImportPageDisplayed(true);
-    $this->settings_factory->withWooCommerceListSyncEnabled();
   }
 
   function checkWooCommerceTabExists(\AcceptanceTester $I) {
diff --git a/tests/integration/Cron/DaemonTest.php b/tests/integration/Cron/DaemonTest.php
index ff34f6c38e..c52ae00906 100644
--- a/tests/integration/Cron/DaemonTest.php
+++ b/tests/integration/Cron/DaemonTest.php
@@ -17,7 +17,6 @@ class DaemonTest extends \MailPoetTest {
   public function _before() {
     parent::_before();
     $this->settings = new SettingsController();
-    $this->settings->set('woo_commerce_list_sync_enabled', 1);
   }
 
   function testItCanRun() {
diff --git a/tests/integration/Segments/WooCommerceTest.php b/tests/integration/Segments/WooCommerceTest.php
index 17613da3b1..60decc7058 100644
--- a/tests/integration/Segments/WooCommerceTest.php
+++ b/tests/integration/Segments/WooCommerceTest.php
@@ -27,7 +27,6 @@ class WooCommerceTest extends \MailPoetTest  {
   function _before() {
     $this->woocommerce_segment = ContainerWrapper::getInstance()->get(WooCommerceSegment::class);
     $this->settings = ContainerWrapper::getInstance()->get(SettingsController::class);
-    $this->settings->set('woo_commerce_list_sync_enabled', 1);
     $this->cleanData();
     $this->addCustomerRole();
   }
diff --git a/tests/integration/WooCommerce/SubscriptionTest.php b/tests/integration/WooCommerce/SubscriptionTest.php
index 24eea6d7fc..6650c9e7b9 100644
--- a/tests/integration/WooCommerce/SubscriptionTest.php
+++ b/tests/integration/WooCommerce/SubscriptionTest.php
@@ -15,7 +15,6 @@ class SubscriptionTest extends \MailPoetTest {
     $this->order_id = 123; // dummy
     $this->subscription = ContainerWrapper::getInstance()->get(Subscription::class);
     $this->settings = new SettingsController();
-    $this->settings->set('woo_commerce_list_sync_enabled', 1);
     $this->wc_segment = Segment::getWooCommerceSegment();
 
     $subscriber = Subscriber::create();
diff --git a/views/settings.html b/views/settings.html
index 92b2c234e3..a9e22e2e43 100644
--- a/views/settings.html
+++ b/views/settings.html
@@ -117,7 +117,7 @@
           } else {
             $('#settings_stats_notifications_error').hide();
           }
-          <% if is_woocommerce_active and settings.woo_commerce_list_sync_enabled %>
+          <% if is_woocommerce_active %>
             // if WooCommerce opt-in on checkout is enabled but the checkbox message is empty, show an error
             var woocommerce_optin_on_checkout_enabled = $('input[name="woocommerce[optin_on_checkout][enabled]"]:checked').val(),
               woocommerce_optin_on_checkout_message = $('input[name="woocommerce[optin_on_checkout][message]"]').val().trim();
diff --git a/views/settings/woocommerce.html b/views/settings/woocommerce.html
index e1f305a584..003f561ba5 100644
--- a/views/settings/woocommerce.html
+++ b/views/settings/woocommerce.html
@@ -1,5 +1,4 @@
 <table class="form-table">
-  <% if settings.woo_commerce_list_sync_enabled %>
   <tr>
     <th scope="row">
       <label for="settings[woocommerce_optin_on_checkout]">
@@ -46,7 +45,6 @@
       </p>
     </td>
   </tr>
-  <% endif %>
   <tr>
     <th scope="row">
       <label for="settings[mailpoet_subscribe_old_woocommerce_customers]">