diff --git a/packages/js/email-editor/src/components/block-editor/editor.tsx b/packages/js/email-editor/src/components/block-editor/editor.tsx
index fff6264485..cacc899ce1 100644
--- a/packages/js/email-editor/src/components/block-editor/editor.tsx
+++ b/packages/js/email-editor/src/components/block-editor/editor.tsx
@@ -1,8 +1,7 @@
 /**
  * WordPress dependencies
  */
-import { useSelect } from '@wordpress/data';
-
+import { useDispatch, useSelect } from '@wordpress/data';
 import {
 	ErrorBoundary,
 	PostLockedModal,
@@ -24,6 +23,7 @@ import { unlockPatternsRelatedSelectorsFromCoreStore } from '../../private-apis'
 import { storeName } from '../../store';
 import { Layout } from './layout';
 import { useNavigateToEntityRecord } from '../../hooks/use-navigate-to-entity-record';
+import { useEffect } from 'react';
 
 export function InnerEditor( {
 	postId: initialPostId,
@@ -32,6 +32,12 @@ export function InnerEditor( {
 	initialEdits,
 	...props
 } ) {
+	const { loadPersonalizationTags } = useDispatch( storeName );
+
+	useEffect( () => {
+		void loadPersonalizationTags();
+	}, [ loadPersonalizationTags ] );
+
 	const {
 		currentPost,
 		onNavigateToEntityRecord,
diff --git a/packages/js/email-editor/src/store/actions.ts b/packages/js/email-editor/src/store/actions.ts
index 7eefd2b66a..ecafb5ba04 100644
--- a/packages/js/email-editor/src/store/actions.ts
+++ b/packages/js/email-editor/src/store/actions.ts
@@ -266,4 +266,15 @@ export function revertAndSaveTemplate( template ) {
 				);
 		}
 	};
+
+export function* loadPersonalizationTags() {
+	const data = yield apiFetch( {
+		path: `/mailpoet-email-editor/v1/get_personalization_tags`,
+		method: 'GET',
+	} );
+
+	return {
+		type: 'SET_PERSONALIZATION_TAGS',
+		personalizationTags: data.result,
+	} as const;
 }
diff --git a/packages/js/email-editor/src/store/initial-state.ts b/packages/js/email-editor/src/store/initial-state.ts
index f1c1f33802..b66c87bc60 100644
--- a/packages/js/email-editor/src/store/initial-state.ts
+++ b/packages/js/email-editor/src/store/initial-state.ts
@@ -40,6 +40,7 @@ export function getInitialState(): State {
 		},
 		personalizationTags: {
 			isModalOpened: false,
+			list: [],
 		},
 	};
 }
diff --git a/packages/js/email-editor/src/store/reducer.ts b/packages/js/email-editor/src/store/reducer.ts
index f918385170..552010d440 100644
--- a/packages/js/email-editor/src/store/reducer.ts
+++ b/packages/js/email-editor/src/store/reducer.ts
@@ -23,6 +23,14 @@ export function reducer( state: State, action ): State {
 					activeTab: action.state.activeTab,
 				},
 			};
+		case 'SET_PERSONALIZATION_TAGS':
+			return {
+				...state,
+				personalizationTags: {
+					...state.personalizationTags,
+					list: action.personalizationTags,
+				},
+			};
 		default:
 			return state;
 	}
diff --git a/packages/js/email-editor/src/store/types.ts b/packages/js/email-editor/src/store/types.ts
index 5aea0fa054..3c9e164923 100644
--- a/packages/js/email-editor/src/store/types.ts
+++ b/packages/js/email-editor/src/store/types.ts
@@ -195,6 +195,12 @@ export type State = {
 	};
 	personalizationTags: {
 		isModalOpened: boolean;
+		list: {
+			name: string;
+			token: string;
+			category: string;
+			attributes: string[];
+		}[];
 	};
 };