diff --git a/lib/API/JSON/v1/Subscribers.php b/lib/API/JSON/v1/Subscribers.php
index 7fde90d968..70cc04ae7f 100644
--- a/lib/API/JSON/v1/Subscribers.php
+++ b/lib/API/JSON/v1/Subscribers.php
@@ -12,6 +12,7 @@ use MailPoet\Models\Setting;
 use MailPoet\Models\StatisticsForms;
 use MailPoet\Models\Subscriber;
 use MailPoet\Newsletter\Scheduler\Scheduler;
+use MailPoet\Segments\BulkAction;
 use MailPoet\Segments\SubscribersListings;
 use MailPoet\Subscription\Throttling as SubscriptionThrottling;
 use MailPoet\WP\Hooks;
@@ -246,12 +247,12 @@ class Subscribers extends APIEndpoint {
 
   function bulkAction($data = array()) {
     try {
-      $bulk_action = new Listing\BulkAction(
-        '\MailPoet\Models\Subscriber',
-        $data
-      );
-      $meta = $bulk_action->apply();
-      return $this->successResponse(null, $meta);
+      if(!isset($data['listing']['filter']['segment'])) {
+        $bulk_action = new Listing\BulkAction('\MailPoet\Models\Subscriber', $data);
+      } else {
+        $bulk_action = new BulkAction($data);
+      }
+      return $this->successResponse(null, $bulk_action->apply());
     } catch(\Exception $e) {
       return $this->errorResponse(array(
         $e->getCode() => $e->getMessage()
diff --git a/lib/Models/Model.php b/lib/Models/Model.php
index c9082c0bf2..d066307e4b 100644
--- a/lib/Models/Model.php
+++ b/lib/Models/Model.php
@@ -184,7 +184,7 @@ class Model extends \Sudzy\ValidModel {
       return (int)$model['id'];
     }, $rows);
 
-    if($callback !== false) {
+    if(is_callable($callback)) {
       $callback($ids);
     }
 
diff --git a/lib/Segments/BulkAction.php b/lib/Segments/BulkAction.php
new file mode 100644
index 0000000000..65ecf9927a
--- /dev/null
+++ b/lib/Segments/BulkAction.php
@@ -0,0 +1,57 @@
+<?php
+
+namespace MailPoet\Segments;
+
+use MailPoet\Models\Segment;
+use MailPoet\WP\Hooks;
+
+class BulkAction {
+
+  private $data = null;
+
+  function __construct($data) {
+    $this->data = $data;
+  }
+
+  /**
+   * @return array
+   * @throws \Exception
+   */
+  function apply() {
+    if(!isset($this->data['listing']['filter']['segment'])) {
+      throw new \InvalidArgumentException('Missing segment id');
+    }
+    $segment = Segment::findOne($this->data['listing']['filter']['segment']);
+    if($segment) {
+      $segment = $segment->asArray();
+    }
+    return $this->applySegment($segment);
+  }
+
+  /**
+   * @param array $segment
+   *
+   * @return array
+   * @throws \Exception
+   */
+  private function applySegment($segment) {
+    if(!$segment || $segment['type'] === Segment::TYPE_DEFAULT || $segment['type'] === Segment::TYPE_WP_USERS) {
+      $bulk_action = new \MailPoet\Listing\BulkAction(
+        '\MailPoet\Models\Subscriber',
+        $this->data
+      );
+
+      return $bulk_action->apply();
+    } else {
+      $handlers = Hooks::applyFilters('mailpoet_subscribers_in_segment_apply_bulk_action_handlers', array());
+      foreach($handlers as $handler) {
+        $meta = $handler->apply($segment, $this->data);
+        if($meta) {
+          return $meta;
+        }
+      }
+      throw new \InvalidArgumentException('No handler found for segment');
+    }
+  }
+
+}
\ No newline at end of file
diff --git a/tests/unit/Segments/BulkActionTest.php b/tests/unit/Segments/BulkActionTest.php
new file mode 100644
index 0000000000..2dc570c648
--- /dev/null
+++ b/tests/unit/Segments/BulkActionTest.php
@@ -0,0 +1,105 @@
+<?php
+
+namespace MailPoet\Segments;
+
+use Codeception\Util\Stub;
+use MailPoet\Models\Segment;
+use MailPoet\Models\Subscriber;
+use MailPoet\Models\SubscriberSegment;
+use MailPoet\WP\Hooks;
+
+require_once('SubscribersBulkActionHandlerMock.php');
+
+class BulkActionTest extends \MailPoetTest {
+
+  function _before() {
+    $this->cleanData();
+    $this->segment_1 = Segment::createOrUpdate(array('name' => 'Segment 1', 'type' => 'default'));
+    $this->segment_2 = Segment::createOrUpdate(array('name' => 'Segment 3', 'type' => 'not default'));
+    $this->subscriber_1 = Subscriber::createOrUpdate(array(
+      'email' => 'john@mailpoet.com',
+      'first_name' => 'John',
+      'last_name' => 'Doe',
+      'status' => Subscriber::STATUS_SUBSCRIBED,
+      'segments' => array(
+        $this->segment_1->id,
+      ),
+    ));
+    $this->subscriber_2 = Subscriber::createOrUpdate(array(
+      'email' => 'jake@mailpoet.com',
+      'first_name' => 'Jake',
+      'last_name' => 'Doe',
+      'status' => Subscriber::STATUS_SUBSCRIBED,
+      'segments' => array(
+        $this->segment_2->id,
+      ),
+    ));
+    SubscriberSegment::resubscribeToAllSegments($this->subscriber_1);
+    SubscriberSegment::resubscribeToAllSegments($this->subscriber_2);
+  }
+
+  function _after() {
+    $this->cleanData();
+  }
+
+  private function cleanData() {
+    \ORM::raw_execute('TRUNCATE ' . Segment::$_table);
+    \ORM::raw_execute('TRUNCATE ' . SubscriberSegment::$_table);
+    \ORM::raw_execute('TRUNCATE ' . Subscriber::$_table);
+  }
+
+  function testBulkActionWithoutSegment() {
+    $handler = new BulkAction(array());
+    $this->setExpectedException('InvalidArgumentException');
+    $handler->apply();
+  }
+
+  function testBulkActionForDefaultSegment() {
+    $handler = new BulkAction(array(
+      'listing' => array('filter'=> array('segment' => $this->segment_1->id)),
+      'action' => 'trash',
+    ));
+    $result = $handler->apply();
+    expect($result['count'])->equals(1);
+  }
+
+  function testBulkActionForUnknownSegment() {
+    $handler = new BulkAction(array(
+      'listing' => array('filter'=> array('segment' => 'this-segment-doesnt-exist')),
+      'action' => 'trash',
+    ));
+    $result = $handler->apply();
+    expect($result)->notEmpty();
+  }
+
+  function testForUnknownSegmentTypeWithoutHandler() {
+    $handler = new BulkAction(array(
+      'listing' => array('filter'=> array('segment' => $this->segment_2->id)),
+      'action' => 'trash',
+    ));
+    $this->setExpectedException('InvalidArgumentException');
+    remove_all_filters('mailpoet_subscribers_in_segment_apply_bulk_action_handlers');
+    $handler->apply();
+  }
+
+  function testBulkActionUsingFilter() {
+    $mock = Stub::makeEmpty('\MailPoet\Test\Segments\SubscribersBulkActionHandlerMock', array('apply'));
+    $mock
+      ->expects($this->once())
+      ->method('apply')
+      ->will($this->returnValue('result'));
+
+    remove_all_filters('mailpoet_subscribers_in_segment_apply_bulk_action_handlers');
+    Hooks::addFilter('mailpoet_subscribers_in_segment_apply_bulk_action_handlers', function () use ($mock) {
+      return array($mock);
+    });
+
+    $handler = new BulkAction(array(
+      'listing' => array('filter'=> array('segment' => $this->segment_2->id)),
+      'action' => 'trash',
+    ));
+    $result = $handler->apply();
+    expect($result)->equals('result');
+  }
+
+}
diff --git a/tests/unit/Segments/SubscribersBulkActionHandlerMock.php b/tests/unit/Segments/SubscribersBulkActionHandlerMock.php
new file mode 100644
index 0000000000..7a659c10eb
--- /dev/null
+++ b/tests/unit/Segments/SubscribersBulkActionHandlerMock.php
@@ -0,0 +1,11 @@
+<?php
+
+namespace MailPoet\Test\Segments;
+
+class SubscribersBulkActionHandlerMock {
+
+  function apply() {
+
+  }
+
+}
\ No newline at end of file