diff --git a/assets/js/src/listing/listing.jsx b/assets/js/src/listing/listing.jsx
index 3cf9b7799d..1979346405 100644
--- a/assets/js/src/listing/listing.jsx
+++ b/assets/js/src/listing/listing.jsx
@@ -198,6 +198,17 @@ const ListingItem = React.createClass({
 const ListingItems = React.createClass({
   render: function() {
     if (this.props.items.length === 0) {
+      let message;
+      if (this.props.loading === true) {
+        message = (this.props.messages.onLoadingItems
+          && this.props.messages.onLoadingItems(this.props.group))
+          || MailPoet.I18n.t('loadingItems');
+      } else {
+        message = (this.props.messages.onNoItemsFound
+          && this.props.messages.onNoItemsFound(this.props.group))
+          || MailPoet.I18n.t('noItemsFound');
+      }
+
       return (
         <tbody>
           <tr className="no-items">
@@ -207,11 +218,7 @@ const ListingItems = React.createClass({
                 + (this.props.is_selectable ? 1 : 0)
               }
               className="colspanchange">
-              {
-                (this.props.loading === true)
-                ? (this.props.messages.onLoadingItems || MailPoet.I18n.t('loadingItems'))
-                : (this.props.messages.onNoItemsFound || MailPoet.I18n.t('noItemsFound'))
-              }
+              {message}
             </td>
           </tr>
         </tbody>
diff --git a/assets/js/src/subscribers/list.jsx b/assets/js/src/subscribers/list.jsx
index cb263a5501..63cba565cd 100644
--- a/assets/js/src/subscribers/list.jsx
+++ b/assets/js/src/subscribers/list.jsx
@@ -81,6 +81,22 @@ const messages = {
       ).replace('%$1d', count.toLocaleString());
     }
     MailPoet.Notice.success(message);
+  },
+  onNoItemsFound: (group) => {
+    if (group === 'bounced' && !mailpoet_premium_active) {
+      return (
+        <div>
+          <p>{MailPoet.I18n.t('bouncedSubscribersHelp')}</p>
+          <p>
+            <a href={ `admin.php?page=mailpoet-premium` } className="button-primary">
+              {MailPoet.I18n.t('bouncedSubscribersPremiumButtonText')}
+            </a>
+          </p>
+        </div>
+      );
+    }
+    // use default message
+    return false;
   }
 };
 
diff --git a/lib/Config/Menu.php b/lib/Config/Menu.php
index bc59820c07..b40fa60b53 100644
--- a/lib/Config/Menu.php
+++ b/lib/Config/Menu.php
@@ -378,6 +378,8 @@ class Menu {
     $data['date_formats'] = Block\Date::getDateFormats();
     $data['month_names'] = Block\Date::getMonthNames();
 
+    $data['premium_plugin_active'] = License::getLicense();
+
     $this->displayPage('subscribers/subscribers.html', $data);
   }
 
diff --git a/views/subscribers/subscribers.html b/views/subscribers/subscribers.html
index b6a20f44cb..18ceebe6dc 100644
--- a/views/subscribers/subscribers.html
+++ b/views/subscribers/subscribers.html
@@ -9,6 +9,7 @@
     var mailpoet_custom_fields = <%= json_encode(custom_fields) %>;
     var mailpoet_month_names = <%= json_encode(month_names) %>;
     var mailpoet_date_formats = <%= json_encode(date_formats) %>;
+    var mailpoet_premium_active = <%= json_encode(premium_plugin_active) %>;
   </script>
 <% endblock %>
 
@@ -18,6 +19,8 @@
     'searchLabel': __('Search'),
     'loadingItems': __('Loading subscribers...'),
     'noItemsFound': __('No subscribers were found.'),
+    'bouncedSubscribersHelp': __("Emails that are invalid or don't exist anymore are called \"bounced addresses\". It's a good practice not to send emails to bounced addresses to keep a good reputation with spam filters. Send your emails with MailPoet and we'll automatically ensure to keep a list of bounced addresses without any setup."),
+    'bouncedSubscribersPremiumButtonText': __('Check out the Premium'),
     'selectAllLabel': __('All subscribers on this page are selected.'),
     'selectedAllLabel': __('All %d subscribers are selected.'),
     'selectAllLink': __('Select all subscribers on all pages.'),