diff --git a/packages/js/email-editor/src/blocks/core/rich-text.tsx b/packages/js/email-editor/src/blocks/core/rich-text.tsx
index 8e11e0745d..d26ad713ea 100644
--- a/packages/js/email-editor/src/blocks/core/rich-text.tsx
+++ b/packages/js/email-editor/src/blocks/core/rich-text.tsx
@@ -138,7 +138,7 @@ const personalizationTagsLiveContentUpdate = createHigherOrderComponent(
 		);
 
 		// Memoized function to replace content tags
-		const updatedContent = useCallback( () => {
+		const updateContent = useCallback( () => {
 			if ( ! content ) {
 				return '';
 			}
@@ -176,7 +176,7 @@ const personalizationTagsLiveContentUpdate = createHigherOrderComponent(
 					{ ...props }
 					attributes={ {
 						...attributes,
-						content: updatedContent(),
+						content: updateContent(),
 					} }
 					setAttributes={ handleSetAttributes }
 				/>
@@ -192,7 +192,7 @@ const personalizationTagsLiveContentUpdate = createHigherOrderComponent(
 /**
  * Replace written personalization tags with HTML comments in real-time.
  */
-function replaceWrittenPersonalizationTags() {
+function activatePersonalizationTagsReplacing() {
 	addFilter(
 		'editor.BlockEdit',
 		'mailpoet-email-editor/with-live-content-update',
@@ -203,5 +203,5 @@ function replaceWrittenPersonalizationTags() {
 export {
 	disableCertainRichTextFormats,
 	extendRichTextFormats,
-	replaceWrittenPersonalizationTags,
+	activatePersonalizationTagsReplacing,
 };
diff --git a/packages/js/email-editor/src/blocks/index.ts b/packages/js/email-editor/src/blocks/index.ts
index 4c6d71c20f..14380eb2a7 100644
--- a/packages/js/email-editor/src/blocks/index.ts
+++ b/packages/js/email-editor/src/blocks/index.ts
@@ -11,7 +11,7 @@ import { disableImageFilter, hideExpandOnClick } from './core/image';
 import {
 	disableCertainRichTextFormats,
 	extendRichTextFormats,
-	replaceWrittenPersonalizationTags,
+	activatePersonalizationTagsReplacing,
 } from './core/rich-text';
 import { enhanceButtonBlock } from './core/button';
 import { enhanceButtonsBlock } from './core/buttons';
@@ -30,7 +30,7 @@ export function initBlocks() {
 	enhanceColumnsBlock();
 	enhancePostContentBlock();
 	extendRichTextFormats();
-	replaceWrittenPersonalizationTags();
+	activatePersonalizationTagsReplacing();
 	alterSupportConfiguration();
 	registerCoreBlocks();
 }