diff --git a/lib/Newsletter/Editor/PostTransformer.php b/lib/Newsletter/Editor/PostTransformer.php
index 562b813dee..087e58c8b5 100644
--- a/lib/Newsletter/Editor/PostTransformer.php
+++ b/lib/Newsletter/Editor/PostTransformer.php
@@ -47,7 +47,14 @@ class PostTransformer {
     $featured_image = $this->getFeaturedImage($post);
     $featured_image_position = $this->args['featuredImagePosition'];
 
-    if ($featured_image && $featured_image_position === 'belowTitle' && $this->args['displayType'] === 'excerpt') {
+    if (
+      $featured_image
+      && $featured_image_position === 'belowTitle'
+      && (
+        $this->args['displayType'] === 'excerpt'
+        || $this->isProduct($post)
+      )
+    ) {
       array_unshift($content, $title, $featured_image);
       return $content;
     }
@@ -73,7 +80,14 @@ class PostTransformer {
 
     $featured_image_position = $this->args['featuredImagePosition'];
 
-    if (!$featured_image || $featured_image_position === 'none' || $this->args['displayType'] !== 'excerpt') {
+    if (
+      !$featured_image
+      || $featured_image_position === 'none'
+      || (
+        $this->args['displayType'] !== 'excerpt'
+        && !$this->isProduct($post)
+      )
+    ) {
       array_unshift($content, $title);
 
       return array(
@@ -295,6 +309,10 @@ class PostTransformer {
     );
   }
 
+  private function isProduct($post) {
+    return $post->post_type === 'product';
+  }
+
   /**
    * Replaces double quote character with a unicode
    * alternative to avoid problems when inlining CSS.
diff --git a/tests/integration/Newsletter/Editor/PostContentTransformerTest.php b/tests/integration/Newsletter/Editor/PostContentTransformerTest.php
index 0b9455ac84..a465c0d62f 100644
--- a/tests/integration/Newsletter/Editor/PostContentTransformerTest.php
+++ b/tests/integration/Newsletter/Editor/PostContentTransformerTest.php
@@ -274,6 +274,7 @@ class PostContentTransformerTest extends \MailPoetTest {
     Mock::double($transformer, array('getContent' => $content));
     Mock::double($transformer, array('getFeaturedImage' => $image));
     Mock::double($transformer, array('getTitle' => $title));
+    Mock::double($transformer, array('isProduct' => false));
     return $transformer;
   }