diff --git a/lib/API/JSON/v1/Services.php b/lib/API/JSON/v1/Services.php
index 555bae77a9..d2078c0ba1 100644
--- a/lib/API/JSON/v1/Services.php
+++ b/lib/API/JSON/v1/Services.php
@@ -3,6 +3,7 @@ namespace MailPoet\API\JSON\v1;
 
 use MailPoet\API\JSON\Endpoint as APIEndpoint;
 use MailPoet\API\JSON\Error as APIError;
+use MailPoet\Config\Installer;
 use MailPoet\Services\Bridge;
 use MailPoet\Util\License\License;
 use MailPoet\WP\DateTime;
@@ -97,10 +98,9 @@ class Services extends APIEndpoint {
     }
 
     if($success_message) {
-      $premium_plugin_active = License::getLicense();
       return $this->successResponse(
         array('message' => $success_message),
-        array('premium_plugin_active' => $premium_plugin_active)
+        Installer::getPremiumStatus()
       );
     }
 
@@ -122,4 +122,4 @@ class Services extends APIEndpoint {
 
     return $this->errorResponse(array(APIError::BAD_REQUEST => $error));
   }
-}
\ No newline at end of file
+}
diff --git a/lib/Config/Initializer.php b/lib/Config/Initializer.php
index f9b8abfa8c..743d010dbe 100644
--- a/lib/Config/Initializer.php
+++ b/lib/Config/Initializer.php
@@ -75,6 +75,7 @@ class Initializer {
     try {
       $this->maybeDbUpdate();
       $this->setupRenderer();
+      $this->setupInstaller();
       $this->setupLocalizer();
       $this->setupMenu();
       $this->setupAnalytics();
@@ -136,6 +137,13 @@ class Initializer {
     $this->renderer = new Renderer($caching, $debugging);
   }
 
+  function setupInstaller() {
+    $installer = new Installer(
+      Installer::PREMIUM_PLUGIN_SLUG
+    );
+    $installer->init();
+  }
+
   function setupLocalizer() {
     $localizer = new Localizer($this->renderer);
     $localizer->init();
diff --git a/lib/Config/Installer.php b/lib/Config/Installer.php
new file mode 100644
index 0000000000..696a56b3ad
--- /dev/null
+++ b/lib/Config/Installer.php
@@ -0,0 +1,116 @@
+<?php
+namespace MailPoet\Config;
+
+use MailPoet\Util\License\License;
+
+if(!defined('ABSPATH')) exit;
+
+class Installer {
+  const PREMIUM_PLUGIN_SLUG = 'mailpoet-premium';
+
+  private $slug;
+
+  function __construct($slug) {
+    $this->slug = $slug;
+  }
+
+  function init() {
+    add_filter('plugins_api', array($this, 'getPluginInfo'), 10, 3);
+  }
+
+  function getPluginInfo($data, $action = '', $args = null) {
+    if($action === 'plugin_information'
+      && isset($args->slug)
+      && $args->slug === $this->slug
+    ) {
+      $data = $this->retrievePluginInformation();
+    }
+
+    return $data;
+  }
+
+  static function getPremiumStatus() {
+    $slug = self::PREMIUM_PLUGIN_SLUG;
+
+    $premium_plugin_active = License::getLicense();
+    $premium_plugin_installed = $premium_plugin_active || self::isPluginInstalled($slug);
+    $premium_install_url = $premium_plugin_installed ? '' : self::getPluginInstallUrl($slug);
+    $premium_activate_url = $premium_plugin_active ? '' : self::getPluginActivateUrl($slug);
+
+    return compact(
+      'premium_plugin_active',
+      'premium_plugin_installed',
+      'premium_install_url',
+      'premium_activate_url'
+    );
+  }
+
+  static function isPluginInstalled($slug) {
+    $installed_plugin = self::getInstalledPlugin($slug);
+    return !empty($installed_plugin);
+  }
+
+  static function getPluginInstallUrl($slug) {
+    $install_url = add_query_arg(
+      array(
+        'action'   => 'install-plugin',
+        'plugin'   => $slug,
+        '_wpnonce' => wp_create_nonce('install-plugin_' . $slug),
+      ),
+      self_admin_url('update.php')
+    );
+    return $install_url;
+  }
+
+  static function getPluginActivateUrl($slug) {
+    $plugin_file = self::getPluginFile($slug);
+    if(empty($plugin_file)) {
+      return false;
+    }
+    $activate_url = add_query_arg(
+      array(
+        'action'   => 'activate',
+        'plugin'   => $plugin_file,
+        '_wpnonce' => wp_create_nonce('activate-plugin_' . $plugin_file),
+      ),
+      self_admin_url('plugins.php')
+    );
+    return $activate_url;
+  }
+
+  private static function getInstalledPlugin($slug) {
+    $installed_plugin = array();
+    if(is_dir(WP_PLUGIN_DIR . '/' . $slug)) {
+      $installed_plugin = get_plugins('/' . $slug);
+    }
+    return $installed_plugin;
+  }
+
+  private static function getPluginFile($slug) {
+    $plugin_file = false;
+    $installed_plugin = self::getInstalledPlugin($slug);
+    if(!empty($installed_plugin)) {
+      $plugin_file = $slug . '/' . key($installed_plugin);
+    }
+    return $plugin_file;
+  }
+
+  function retrievePluginInformation() {
+    $obj = new \stdClass();
+    $obj->slug = $this->slug;
+    $obj->plugin_name = 'MailPoet Premium';
+    $obj->new_version = '3.0.0-alpha.0.0.3.1';
+    $obj->requires = '4.6';
+    $obj->tested = '4.7.4';
+    $obj->downloaded = 12540;
+    $obj->last_updated = date('Y-m-d');
+    $obj->sections = array(
+      'description' => 'The new version of the Premium plugin',
+      'another_section' => 'This is another section',
+      'changelog' => 'Some new features'
+    );
+    $obj->download_link = home_url() . '/wp-content/uploads/mailpoet-premium.zip';
+    $obj->package = $obj->download_link;
+    return $obj;
+  }
+}
diff --git a/lib/Config/Menu.php b/lib/Config/Menu.php
index 0072f29d73..42bcdb86ad 100644
--- a/lib/Config/Menu.php
+++ b/lib/Config/Menu.php
@@ -350,6 +350,8 @@ class Menu {
       )
     );
 
+    $data = array_merge($data, Installer::getPremiumStatus());
+
     $this->displayPage('settings.html', $data);
   }
 
diff --git a/tests/unit/API/JSON/v1/ServicesTest.php b/tests/unit/API/JSON/v1/ServicesTest.php
index 568181a75c..f0ee1a580f 100644
--- a/tests/unit/API/JSON/v1/ServicesTest.php
+++ b/tests/unit/API/JSON/v1/ServicesTest.php
@@ -3,6 +3,7 @@
 use Codeception\Util\Stub;
 use MailPoet\API\JSON\v1\Services;
 use MailPoet\API\JSON\Response as APIResponse;
+use MailPoet\Config\Installer;
 use MailPoet\Services\Bridge;
 
 class ServicesTest extends MailPoetTest {
@@ -89,6 +90,9 @@ class ServicesTest extends MailPoetTest {
     );
     $response = $this->services_endpoint->checkPremiumKey($this->data);
     expect($response->status)->equals(APIResponse::STATUS_OK);
+    foreach (array_keys(Installer::getPremiumStatus()) as $key) {
+      expect(isset($response->meta[$key]))->true();
+    }
   }
 
   function testItRespondsWithErrorIfPremiumKeyIsInvalid() {
diff --git a/tests/unit/Config/InstallerTest.php b/tests/unit/Config/InstallerTest.php
new file mode 100644
index 0000000000..edae3b0cd7
--- /dev/null
+++ b/tests/unit/Config/InstallerTest.php
@@ -0,0 +1,70 @@
+<?php
+
+use Codeception\Util\Stub;
+use MailPoet\Config\Env;
+use MailPoet\Config\Installer;
+
+class InstallerTest extends MailPoetTest {
+  function _before() {
+    $this->slug = 'some-plugin';
+
+    $this->installer = new Installer(
+      $this->slug
+    );
+  }
+
+  function testItInitializes() {
+    $installer = Stub::make(
+      $this->installer,
+      array(
+        'getPluginInfo' => Stub::once()
+      )
+    );
+    $installer->init();
+    apply_filters('plugins_api', null, null, null);
+  }
+
+  function testItGetsPluginInfo() {
+    $args = new \StdClass;
+    $args->slug = $this->slug;
+    $result = $this->installer->getPluginInfo(false, 'plugin_information', $args);
+    expect($result->slug)->equals($this->slug);
+    expect($result->new_version)->notEmpty();
+    expect($result->download_link)->notEmpty();
+    expect($result->package)->notEmpty();
+  }
+
+  function testItIgnoresNonMatchingRequestsWhenGettingPluginInfo() {
+    $data = new \StdClass;
+    $data->some_property = '123';
+    $result = $this->installer->getPluginInfo($data, 'some_action', null);
+    expect($result)->equals($data);
+    $args = new \StdClass;
+    $args->slug = 'different-slug';
+    $result = $this->installer->getPluginInfo($data, 'plugin_information', $args);
+    expect($result)->equals($data);
+  }
+
+  function testItGetsPremiumStatus() {
+    $status = Installer::getPremiumStatus();
+    expect(isset($status['premium_plugin_active']))->true();
+    expect(isset($status['premium_plugin_installed']))->true();
+    expect(isset($status['premium_install_url']))->true();
+    expect(isset($status['premium_activate_url']))->true();
+  }
+
+  function testItChecksIfAPluginIsInstalled() {
+    expect(Installer::isPluginInstalled(Env::$plugin_name))->true();
+    expect(Installer::isPluginInstalled('some-non-existent-plugin-123'))->false();
+  }
+
+  function testItGetsPluginInstallUrl() {
+    expect(Installer::getPluginInstallUrl(Env::$plugin_name))
+      ->startsWith(home_url() . '/wp-admin/update.php?action=install-plugin&plugin=mailpoet&_wpnonce=');
+  }
+
+  function testItGetsPluginActivateUrl() {
+    expect(Installer::getPluginActivateUrl(Env::$plugin_name))
+      ->startsWith(home_url() . '/wp-admin/plugins.php?action=activate&plugin=mailpoet/mailpoet.php&_wpnonce=');
+  }
+}
diff --git a/tests/unit/Services/BridgeTest.php b/tests/unit/Services/BridgeTest.php
index 3090d1f348..18fdeb4098 100644
--- a/tests/unit/Services/BridgeTest.php
+++ b/tests/unit/Services/BridgeTest.php
@@ -77,23 +77,33 @@ class BridgeTest extends MailPoetTest {
     expect($this->getMSSKey())->notEquals($this->valid_key);
   }
 
-  function testItChecksPremiumKey() {
+  function testItChecksValidPremiumKey() {
     $result = $this->bridge->checkPremiumKey($this->valid_key);
     expect($result)->notEmpty();
     expect($result['state'])->equals(Bridge::PREMIUM_KEY_VALID);
+    expect($this->getPremiumKey())->equals($this->valid_key);
+  }
 
+  function testItChecksInvalidPremiumKey() {
     $result = $this->bridge->checkPremiumKey($this->invalid_key);
     expect($result)->notEmpty();
     expect($result['state'])->equals(Bridge::PREMIUM_KEY_INVALID);
+    expect($this->getPremiumKey())->equals($this->invalid_key);
+  }
 
+  function testItChecksAlreadyUsedPremiumKey() {
     $result = $this->bridge->checkPremiumKey($this->used_premium_key);
     expect($result)->notEmpty();
     expect($result['state'])->equals(Bridge::PREMIUM_KEY_ALREADY_USED);
+    expect($this->getPremiumKey())->equals($this->used_premium_key);
+  }
 
+  function testItChecksExpiringPremiumKey() {
     $result = $this->bridge->checkPremiumKey($this->expiring_premium_key);
     expect($result)->notEmpty();
     expect($result['state'])->equals(Bridge::PREMIUM_KEY_EXPIRING);
     expect($result['data']['expire_at'])->notEmpty();
+    expect($this->getPremiumKey())->equals($this->expiring_premium_key);
   }
 
   function testItReturnsErrorStateOnEmptyAPIResponseCodeDuringPremiumCheck() {
@@ -102,6 +112,7 @@ class BridgeTest extends MailPoetTest {
     $result = $this->bridge->checkPremiumKey($this->valid_key);
     expect($result)->notEmpty();
     expect($result['state'])->equals(Bridge::PREMIUM_KEY_CHECK_ERROR);
+    expect($this->getPremiumKey())->notEquals($this->valid_key);
   }
 
   function testItUpdatesSubscriberCount() {
@@ -169,6 +180,10 @@ class BridgeTest extends MailPoetTest {
     );
   }
 
+  private function getPremiumKey() {
+    return Setting::getValue(Bridge::PREMIUM_KEY_SETTING_NAME);
+  }
+
   function _after() {
     ORM::raw_execute('TRUNCATE ' . Setting::$_table);
   }
diff --git a/views/settings/premium.html b/views/settings/premium.html
index 3eaea8b595..53dae30961 100644
--- a/views/settings/premium.html
+++ b/views/settings/premium.html
@@ -47,11 +47,15 @@
         <br/>
         <div
           class="mailpoet_premium_download"
-          <% if premium_plugin_active or not(premium_key_valid) %>
+          <% if premium_plugin_installed or not(premium_key_valid) %>
             style="display: none;"
           <% endif %>
         >
-          <a class="button-primary" href="#"><%= __('Download Premium now.') %></a>
+          <a
+            class="mailpoet_premium_install_link button-primary"
+            href="<%= premium_install_url | default('#') %>"
+          ><%= __('Install Premium now.') %>
+          </a>
           <span>
             <%= __("[link]Read guide[/link] on how to install Premium.")
               |replace({
@@ -62,6 +66,18 @@
             %>
            </span>
         </div>
+        <div
+          class="mailpoet_premium_activate"
+          <% if not(premium_plugin_installed) or premium_plugin_active or not(premium_key_valid) %>
+            style="display: none;"
+          <% endif %>
+        >
+          <span><%= __('You need to activate the MailPoet Premium plugin.') %></span>
+          <a
+            class="mailpoet_premium_activate_link button-primary"
+            href="<%= premium_activate_url | default('#') %>"
+          ><%= __('Activate Premium.') %></a>
+        </div>
       </td>
     </tr>
   </tbody>
@@ -98,7 +114,7 @@
 
       function verifyMailPoetPremiumKey(key) {
         $('.mailpoet_premium_key_valid, .mailpoet_premium_key_invalid').addClass('mailpoet_hidden');
-        $('.mailpoet_premium_download').hide();
+        $('.mailpoet_premium_download, .mailpoet_premium_activate').hide();
 
         return MailPoet.Ajax.post({
           api_version: window.mailpoet_api_version,
@@ -112,8 +128,14 @@
           $('.mailpoet_notice_server').hide();
           $('.mailpoet_premium_key_valid').text(response.data.message);
           $('.mailpoet_premium_key_valid').removeClass('mailpoet_hidden');
-          if (!response.meta.premium_plugin_active) {
+          if (!response.meta.premium_plugin_installed) {
+            $('.mailpoet_premium_install_link')
+              .attr('href', response.meta.premium_install_url || '#');
             $('.mailpoet_premium_download').show();
+          } else if (!response.meta.premium_plugin_active) {
+            $('.mailpoet_premium_activate_link')
+              .attr('href', response.meta.premium_activate_url || '#');
+            $('.mailpoet_premium_activate').show();
           }
         }).fail(function(response) {
           if (response.errors.length > 0) {