diff --git a/assets/js/src/newsletters/types/automatic_emails/event.jsx b/assets/js/src/newsletters/types/automatic_emails/event.jsx
index 0cad760410..7e35af915f 100644
--- a/assets/js/src/newsletters/types/automatic_emails/event.jsx
+++ b/assets/js/src/newsletters/types/automatic_emails/event.jsx
@@ -33,6 +33,7 @@ class AutomaticEmailEvent extends React.PureComponent {
           className="button button-primary"
           disabled={disabled}
           onClick={!disabled ? _.partial(this.props.eventsConfigurator, event.slug) : null}
+          data-automation-id={event.slug}
         >
           {event.actionButtonTitle || MailPoet.I18n.t('setUp')}
         </a>