diff --git a/assets/js/src/form_editor/components/form_settings/basic_settings_panel.jsx b/assets/js/src/form_editor/components/form_settings/basic_settings_panel.jsx
index 5fa083a5be..2d6e361937 100644
--- a/assets/js/src/form_editor/components/form_settings/basic_settings_panel.jsx
+++ b/assets/js/src/form_editor/components/form_settings/basic_settings_panel.jsx
@@ -108,7 +108,7 @@ const BasicSettingsPanel = ({ onToggle, isOpened }) => {
               values: segments,
               multiple: true,
               placeholder: MailPoet.I18n.t('settingsPleaseSelectList'),
-              getLabel: (seg) => (`${seg.name} (${parseInt(seg.subscribers, 10).toLocaleString()})`),
+              getLabel: (seg) => (`${seg.name} (~${parseInt(seg.subscribers, 10).toLocaleString()})`),
               filter: (seg) => (!!(!seg.deleted_at && seg.type === 'default')),
             }}
           />
diff --git a/assets/js/src/newsletters/send/notification.jsx b/assets/js/src/newsletters/send/notification.jsx
index d8483bb80f..87cfb837c7 100644
--- a/assets/js/src/newsletters/send/notification.jsx
+++ b/assets/js/src/newsletters/send/notification.jsx
@@ -60,7 +60,7 @@ let fields = [
       return segment.name;
     },
     getCount: function getCount(segment) {
-      return parseInt(segment.subscribers, 10).toLocaleString();
+      return `~${parseInt(segment.subscribers, 10).toLocaleString()}`;
     },
     transformChangedValue: function transformChangedValue(segmentIds) {
       const allSegments = this.getItems();
diff --git a/assets/js/src/newsletters/send/standard.jsx b/assets/js/src/newsletters/send/standard.jsx
index 7476c8d4cc..557caf062d 100644
--- a/assets/js/src/newsletters/send/standard.jsx
+++ b/assets/js/src/newsletters/send/standard.jsx
@@ -160,7 +160,7 @@ let fields = [
       return segment.name;
     },
     getCount: function getCount(segment) {
-      return parseInt(segment.subscribers, 10).toLocaleString();
+      return `~${parseInt(segment.subscribers, 10).toLocaleString()}`;
     },
     transformChangedValue: function transformChangedValue(segmentIds) {
       const allSegments = this.getItems();
diff --git a/assets/js/src/newsletters/types/welcome/scheduling.jsx b/assets/js/src/newsletters/types/welcome/scheduling.jsx
index 146d047236..9f40b710b0 100644
--- a/assets/js/src/newsletters/types/welcome/scheduling.jsx
+++ b/assets/js/src/newsletters/types/welcome/scheduling.jsx
@@ -27,7 +27,7 @@ const segmentField = {
   placeholder: MailPoet.I18n.t('selectSegmentPlaceholder'),
   forceSelect2: true,
   values: availableSegments,
-  getCount: (segment) => parseInt(segment.subscribers, 10).toLocaleString(),
+  getCount: (segment) => `~${parseInt(segment.subscribers, 10).toLocaleString()}`,
   getLabel: (segment) => segment.name,
   getValue: (segment) => segment.id,
 };
diff --git a/assets/js/src/settings/components/segments_select.tsx b/assets/js/src/settings/components/segments_select.tsx
index 33853ad67f..7594527a66 100644
--- a/assets/js/src/settings/components/segments_select.tsx
+++ b/assets/js/src/settings/components/segments_select.tsx
@@ -16,7 +16,7 @@ export default (props: Props) => {
   const segments = useSelector(selector)().map((segment) => ({
     value: segment.id,
     label: segment.name,
-    count: segment.subscribers,
+    count: `~${segment.subscribers}`,
   }));
 
   const defaultValue = segments.filter((segment) => props.value.includes(segment.value));
diff --git a/lib/Models/Subscriber.php b/lib/Models/Subscriber.php
index 05a9955ac7..888c8f022a 100644
--- a/lib/Models/Subscriber.php
+++ b/lib/Models/Subscriber.php
@@ -168,7 +168,7 @@ class Subscriber extends Model {
       ->whereNull('deleted_at')
       ->count();
     $subscribersWithoutSegmentLabel = sprintf(
-      WPFunctions::get()->__('Subscribers without a list (%s)', 'mailpoet'),
+      WPFunctions::get()->__('Subscribers without a list (~%s)', 'mailpoet'),
       number_format($subscribersWithoutSegment)
     );
 
@@ -186,7 +186,7 @@ class Subscriber extends Model {
       }
 
       $label = sprintf(
-        '%s (%s)',
+        '%s (~%s)',
         $segment->name,
         number_format($subscribersCount)
       );
diff --git a/lib/Subscribers/SubscriberListingRepository.php b/lib/Subscribers/SubscriberListingRepository.php
index 5a6d3a981c..005e798349 100644
--- a/lib/Subscribers/SubscriberListingRepository.php
+++ b/lib/Subscribers/SubscriberListingRepository.php
@@ -234,7 +234,7 @@ class SubscriberListingRepository extends ListingRepository {
 
     $subscribersWithoutSegment = $subscribersWithoutSegmentQuery->getQuery()->getSingleScalarResult();
     $subscribersWithoutSegmentLabel = sprintf(
-      WPFunctions::get()->__('Subscribers without a list (%s)', 'mailpoet'),
+      WPFunctions::get()->__('Subscribers without a list (~%s)', 'mailpoet'),
       number_format((float)$subscribersWithoutSegment)
     );
 
@@ -261,7 +261,7 @@ class SubscriberListingRepository extends ListingRepository {
     $segmentList = [];
     foreach ($queryBuilder->getQuery()->getResult() as $item) {
       $segmentList[] = [
-        'label' => sprintf('%s (%s)', $item['name'], number_format((float)$item['subscribersCount'])),
+        'label' => sprintf('%s (~%s)', $item['name'], number_format((float)$item['subscribersCount'])),
         'value' => $item['id'],
       ];
     }
@@ -281,7 +281,7 @@ class SubscriberListingRepository extends ListingRepository {
         continue;
       }
       $segmentList[] = [
-        'label' => sprintf('%s (%s)', $segment->getName(), number_format((float)$count)),
+        'label' => sprintf('%s (~%s)', $segment->getName(), number_format((float)$count)),
         'value' => $segment->getId(),
       ];
     }
diff --git a/tests/integration/API/JSON/v1/SubscribersTest.php b/tests/integration/API/JSON/v1/SubscribersTest.php
index fc7097921f..03a25db11c 100644
--- a/tests/integration/API/JSON/v1/SubscribersTest.php
+++ b/tests/integration/API/JSON/v1/SubscribersTest.php
@@ -364,7 +364,7 @@ class SubscribersTest extends \MailPoetTest {
         'segment' => $dynamicSegment->getId(),
       ],
     ]);
-    expect($response->meta['filters']['segment'])->contains(['value' => $dynamicSegment->getId(), 'label' => 'Dynamic (1)']);
+    expect($response->meta['filters']['segment'])->contains(['value' => $dynamicSegment->getId(), 'label' => 'Dynamic (~1)']);
     $this->tester->deleteWordPressUser($wpUserEmail);
   }
 
diff --git a/tests/integration/Subscribers/SubscriberListingRepositoryTest.php b/tests/integration/Subscribers/SubscriberListingRepositoryTest.php
index 5c5f41f22d..8424acd9e4 100644
--- a/tests/integration/Subscribers/SubscriberListingRepositoryTest.php
+++ b/tests/integration/Subscribers/SubscriberListingRepositoryTest.php
@@ -69,8 +69,8 @@ class SubscriberListingRepositoryTest extends \MailPoetTest {
     $filters = $this->repository->getFilters($this->getListingDefinition());
     expect($filters['segment'])->count(3);
     expect($filters['segment'][0]['label'])->equals('All Lists');
-    expect($filters['segment'][1]['label'])->equals('Subscribers without a list (3)');
-    expect($filters['segment'][2]['label'])->endsWith('(2)');
+    expect($filters['segment'][1]['label'])->equals('Subscribers without a list (~3)');
+    expect($filters['segment'][2]['label'])->endsWith('(~2)');
   }
 
   public function testItBuildsGroups() {