diff --git a/assets/js/src/newsletters/breadcrumb.jsx b/assets/js/src/newsletters/breadcrumb.jsx
index 72442bd5d8..f32cadb44d 100644
--- a/assets/js/src/newsletters/breadcrumb.jsx
+++ b/assets/js/src/newsletters/breadcrumb.jsx
@@ -21,20 +21,20 @@ define(
           steps: [
             {
               name: 'type',
-              label: MailPoetI18n.selectType,
+              label: 'Select type',
               link: '/new'
             },
             {
               name: 'template',
-              label: MailPoetI18n.template
+              label: 'Template'
             },
             {
               name: 'editor',
-              label: MailPoetI18n.designer
+              label: 'Designer'
             },
             {
               name: 'send',
-              label: MailPoetI18n.send
+              label: 'Send'
             }
           ]
         };
@@ -73,4 +73,4 @@ define(
 
     return Breadcrumb;
   }
-);
+);
\ No newline at end of file
diff --git a/assets/js/src/newsletters/list.jsx b/assets/js/src/newsletters/list.jsx
index 98abc189e0..01616eac8a 100644
--- a/assets/js/src/newsletters/list.jsx
+++ b/assets/js/src/newsletters/list.jsx
@@ -258,4 +258,4 @@ define(
 
     return NewsletterList;
   }
-);
+);
\ No newline at end of file
diff --git a/assets/js/src/newsletters/send.jsx b/assets/js/src/newsletters/send.jsx
index fbc6327e11..0315bbb73c 100644
--- a/assets/js/src/newsletters/send.jsx
+++ b/assets/js/src/newsletters/send.jsx
@@ -196,4 +196,4 @@ define(
 
     return NewsletterSend;
   }
-);
+);
\ No newline at end of file
diff --git a/assets/js/src/newsletters/templates.jsx b/assets/js/src/newsletters/templates.jsx
index 41c054d894..041033e8fb 100644
--- a/assets/js/src/newsletters/templates.jsx
+++ b/assets/js/src/newsletters/templates.jsx
@@ -54,7 +54,7 @@ define(
           try {
             saveTemplate(JSON.parse(e.target.result));
           } catch (err) {
-            MailPoet.Notice.error(MailPoetI18n.templateMalformed);
+            MailPoet.Notice.error('This template file appears to be malformed. Please try another one.');
           }
         }.bind(this);
 
@@ -63,15 +63,15 @@ define(
       render: function() {
         return (
           <div>
-            <h2>{MailPoetI18n.importTemplate}</h2>
+            <h2>Import a template</h2>
             <form onSubmit={this.handleSubmit}>
-              <input type="file" placeholder={MailPoetI18n.selectJsonFileToUpload} ref="templateFile" />
+              <input type="file" placeholder="Select a .json file to upload" ref="templateFile" />
 
               <p className="submit">
                 <input
                   className="button button-primary"
                   type="submit"
-                  value={MailPoetI18n.upload} />
+                  value="Upload" />
               </p>
             </form>
           </div>
@@ -108,9 +108,9 @@ define(
               response = [
                 {
                   name:
-                    MailPoetI18n.mailpoetGuide,
+                    "MailPoet's Guide",
                   description:
-                    MailPoetI18n.mailpoetGuideDescription,
+                    "This is the standard template that comes with MailPoet.",
                   readonly: "1"
                 }
               ]
@@ -155,9 +155,7 @@ define(
         this.setState({ loading: true });
         if(
           window.confirm(
-            (
-              MailPoetI18n.confirmTemplateDeletion
-            ).replace('%$1s', template.name)
+            'You are about to delete the template named "'+ template.name +'"'
           )
         ) {
           MailPoet.Ajax.post({
@@ -189,7 +187,7 @@ define(
                 href="javascript:;"
                 onClick={ this.handleDeleteTemplate.bind(null, template) }
               >
-                {MailPoetI18n.delete}
+                Delete
               </a>
             </div>
           ), thumbnail = '';
@@ -220,7 +218,7 @@ define(
                     className="button button-primary"
                     onClick={ this.handleSelectTemplate.bind(null, template) }
                   >
-                    {MailPoetI18n.select}
+                    Select
                   </a>
                   &nbsp;
                   <a
@@ -228,7 +226,7 @@ define(
                     className="button button-secondary"
                     onClick={ this.handlePreviewTemplate.bind(null, template) }
                   >
-                    {MailPoetI18n.preview}
+                    Preview
                   </a>
               </div>
               { (template.readonly === "1") ? false : deleteLink }
@@ -244,7 +242,7 @@ define(
 
         return (
           <div>
-            <h1>{MailPoetI18n.selectTemplate}</h1>
+            <h1>Select a template</h1>
 
             <Breadcrumb step="template" />
 
diff --git a/assets/js/src/newsletters/types.jsx b/assets/js/src/newsletters/types.jsx
index 649bb71476..351e58e3a9 100644
--- a/assets/js/src/newsletters/types.jsx
+++ b/assets/js/src/newsletters/types.jsx
@@ -26,7 +26,7 @@ define(
           action: 'create',
           data: {
             type: type,
-            subject: MailPoetI18n.draftNewsletter,
+            subject: 'Draft newsletter',
           }
         }).done(function(response) {
           if(response.result && response.newsletter.id) {
@@ -43,7 +43,7 @@ define(
       render: function() {
         return (
           <div>
-            <h1>{MailPoetI18n.pickCampaignType}</h1>
+            <h1>Pick a type of campaign</h1>
 
             <Breadcrumb step="type" />
 
@@ -52,9 +52,10 @@ define(
                 <div className="mailpoet_thumbnail"></div>
 
                 <div className="mailpoet_description">
-                  <h3>{MailPoetI18n.standardNewsletter}</h3>
+                  <h3>Newsletter</h3>
                   <p>
-                    {MailPoetI18n.standardNewsletterDescription}
+                    Send a newsletter with images, buttons, dividers,
+                    and social bookmarks. Or a simple email.
                   </p>
                 </div>
 
@@ -63,7 +64,7 @@ define(
                     className="button button-primary"
                     onClick={ this.createNewsletter.bind(null, 'standard') }
                   >
-                    {MailPoetI18n.create}
+                    Create
                   </a>
                 </div>
               </li>
@@ -72,9 +73,9 @@ define(
                 <div className="mailpoet_thumbnail"></div>
 
                 <div className="mailpoet_description">
-                  <h3>{MailPoetI18n.welcomeEmail}</h3>
+                  <h3>Welcome email</h3>
                   <p>
-                    {MailPoetI18n.welcomeEmailDescription}
+                    Send an email for new users.
                   </p>
                 </div>
 
@@ -83,7 +84,7 @@ define(
                     className="button button-primary"
                     onClick={ this.setupNewsletter.bind(null, 'welcome') }
                   >
-                    {MailPoetI18n.setUp}
+                    Set up
                   </a>
                 </div>
               </li>
@@ -92,9 +93,9 @@ define(
                 <div className="mailpoet_thumbnail"></div>
 
                 <div className="mailpoet_description">
-                  <h3>{MailPoetI18n.postNotificationsNewsletter}</h3>
+                  <h3>Post notifications</h3>
                   <p>
-                    {MailPoetI18n.postNotificationsNewsletterDescription}
+                    Automatically send posts immediately, daily, weekly or monthly. Filter by categories, if you like.
                   </p>
                 </div>
 
@@ -103,7 +104,7 @@ define(
                     className="button button-primary"
                     onClick={ this.setupNewsletter.bind(null, 'notification') }
                   >
-                    {MailPoetI18n.setUp}
+                    Set up
                   </a>
                 </div>
               </li>
diff --git a/assets/js/src/newsletters/types/notification.jsx b/assets/js/src/newsletters/types/notification.jsx
index fe461ee40a..92f1606cd1 100644
--- a/assets/js/src/newsletters/types/notification.jsx
+++ b/assets/js/src/newsletters/types/notification.jsx
@@ -25,11 +25,11 @@ define(
     var intervalField = {
       name: 'interval',
       values: {
-        'daily': MailPoetI18n.intervalOnceADay,
-        'weekly': MailPoetI18n.intervalWeekly,
-        'monthly': MailPoetI18n.intervalMonthly,
-        'nthWeekDay': MailPoetI18n.intervalMonthlyEvery,
-        'immediately': MailPoetI18n.intervalImmediately,
+        'daily': 'Once a day at...',
+        'weekly': 'Weekly on...',
+        'monthly': 'Monthly on the...',
+        'nthWeekDay': 'Monthly every...',
+        'immediately': 'Immediately.',
       },
     };
 
@@ -53,13 +53,13 @@ define(
     var weekDayField = {
       name: 'weekDay',
       values: {
-        0: MailPoetI18n.monday,
-        1: MailPoetI18n.tuesday,
-        2: MailPoetI18n.wednesday,
-        3: MailPoetI18n.thursday,
-        4: MailPoetI18n.friday,
-        5: MailPoetI18n.saturday,
-        6: MailPoetI18n.sunday,
+        0: 'Monday',
+        1: 'Tuesday',
+        2: 'Wednesday',
+        3: 'Thursday',
+        4: 'Friday',
+        5: 'Saturday',
+        6: 'Sunday',
       },
     };
 
@@ -69,13 +69,14 @@ define(
       values: _.object(_.map(
         _.times(NUMBER_OF_DAYS_IN_MONTH, function(day) { return day; }),
         function(day) {
-          var label;
-          if (day === 0) label = MailPoetI18n.first;
-          else if (day === 1) label = MailPoetI18n.second;
-          else if (day === 2) label = MailPoetI18n.third;
-          else label = MailPoetI18n.nth.replace('%$1d', (day + 1));
+          var suffixes = {
+            0: 'st',
+            1: 'nd',
+            2: 'rd'
+          };
+          var suffix = suffixes[day] || 'th';
 
-          return [day, label];
+          return [day, (day + 1).toString() + suffix];
         },
       )),
     };
@@ -83,10 +84,10 @@ define(
     var nthWeekDayField = {
       name: 'nthWeekDay',
       values: {
-        '0': MailPoetI18n.first,
-        '1': MailPoetI18n.second,
-        '2': MailPoetI18n.third,
-        '3': MailPoetI18n.last,
+        '0': '1st',
+        '1': '2nd',
+        '2': '3rd',
+        '3': 'last',
       },
     };
 
@@ -196,7 +197,7 @@ define(
 
         return (
           <div>
-            <h1>{MailPoetI18n.postNotificationsNewsletter}</h1>
+            <h1>Post notifications</h1>
             <Breadcrumb step="type" />
 
             <Select
@@ -214,7 +215,7 @@ define(
                 className="button button-primary"
                 type="button"
                 onClick={ this.handleNext }
-                value={MailPoetI18n.next} />
+                value="Next" />
             </p>
           </div>
         );
diff --git a/assets/js/src/newsletters/types/standard.jsx b/assets/js/src/newsletters/types/standard.jsx
index d849d0f07b..5efc7fb217 100644
--- a/assets/js/src/newsletters/types/standard.jsx
+++ b/assets/js/src/newsletters/types/standard.jsx
@@ -47,7 +47,7 @@ define(
       render: function() {
         return (
           <div>
-            <h1>{MailPoetI18n.standardNewsletter}</h1>
+            <h1>Newsletter</h1>
             <Breadcrumb step="type" />
           </div>
         );
diff --git a/assets/js/src/newsletters/types/welcome.jsx b/assets/js/src/newsletters/types/welcome.jsx
index 7394f4f1ba..3163b47542 100644
--- a/assets/js/src/newsletters/types/welcome.jsx
+++ b/assets/js/src/newsletters/types/welcome.jsx
@@ -28,8 +28,8 @@ define(
     var events = {
       name: 'event',
       values: {
-        'segment': MailPoetI18n.whenSomeoneSubscribesToList,
-        'user': MailPoetI18n.whenWordpressUserIsAdded,
+        'segment': 'When someone subscribes to the list...',
+        'user': 'When a new Wordrpess user is added to your site...',
       }
     };
 
@@ -57,10 +57,10 @@ define(
     var afterTimeTypeField = {
       name: 'afterTimeType',
       values: {
-        'immediate': MailPoetI18n.delayImmediately,
-        'hours': MailPoetI18n.delayHoursAfter,
-        'days': MailPoetI18n.delayDaysAfter,
-        'weeks': MailPoetI18n.delayWeeksAfter,
+        'immediate': 'immediately',
+        'hours': 'hour(s) after',
+        'days': 'day(s) after',
+        'weeks': 'week(s) after',
       }
     };
 
@@ -152,7 +152,7 @@ define(
         }
         return (
           <div>
-            <h1>{MailPoetI18n.welcomeEmail}</h1>
+            <h1>Welcome email</h1>
             <Breadcrumb step="type" />
 
             <h3>{MailPoetI18n.selectEventToSendWelcomeEmail}</h3>
@@ -176,7 +176,7 @@ define(
                 className="button button-primary"
                 type="button"
                 onClick={ this.handleNext }
-                value={MailPoetI18n.next} />
+                value="Next" />
             </p>
           </div>
         );
diff --git a/views/newsletters.html b/views/newsletters.html
index 4ba61f06f6..65cae54eec 100644
--- a/views/newsletters.html
+++ b/views/newsletters.html
@@ -4,59 +4,6 @@
   <div id="newsletters_container"></div>
 
   <%= localize({
-    'selectType': __('Select type'),
-    'template': __('Template'),
-    'designer': __('Designer'),
-    'send': __('Send'),
-    'templateMalformed': __('This template file appears to be malformed. Please try another one.'),
-    'importTemplate': __('Import a template'),
-    'selectJsonFileToUpload': __('Select a .json file to upload'),
-    'upload': __('Upload'),
-    'mailpoetGuide': __("MailPoet's Guide"),
-    'mailpoetGuideDescription': __("This is the standard template that comes with MailPoet."),
-    'confirmTemplateDeletion': __('You are about to delete the template named "%$1s"'),
-    'delete': __('Delete'),
-    'select': __('Select'),
-    'preview': __('Preview'),
-    'selectTemplate': __('Select a template'),
-    'draftNewsletter': __('Draft newsletter'),
-    'pickCampaignType': __('Pick a type of campaign'),
-    'standardNewsletter': __('Newsletter'),
-    'standardNewsletterDescription': __('Send a newsletter with images, buttons, dividers,and social bookmarks. Or a simple email.'),
-    'create': __('Create'),
-    'welcomeEmail': __('Welcome email'),
-    'welcomeEmailDescription': __('Send an email for new users.'),
-    'postNotificationsNewsletter': __('Post notifications'),
-    'postNotificationsNewsletterDescription': __('Automatically send posts immediately, daily, weekly or monthly. Filter by categories, if you like.'),
-    'setUp': __('Set up'),
-    'intervalOnceADay': __('Once a day at...'),
-    'intervalWeekly': __('Weekly on...'),
-    'intervalMonthly': __('Monthly on the...'),
-    'intervalMonthlyEvery': __('Monthly every...'),
-    'intervalImmediately': __('Immediately.'),
-
-    'monday': __('Monday'),
-    'tuesday': __('Tuesday'),
-    'wednesday': __('Wednesday'),
-    'thursday': __('Thursday'),
-    'friday': __('Friday'),
-    'saturday': __('Saturday'),
-    'sunday': __('Sunday'),
-    'first': __('1st'),
-    'second': __('2nd'),
-    'third': __('3rd'),
-    'last': __('last'),
-    'nth': __('%$1dth'),
-    'next': __('Next'),
-
-    'selectEventToSendWelcomeEmail': __('Select an event to send this welcome email'),
-    'whenSomeoneSubscribesToList': __('When someone subscribes to the list...'),
-    'whenWordpressUserIsAdded': __('When a new Wordrpess user is added to your site...'),
-    'delayImmediately': __('immediately.'),
-    'delayHoursAfter': __('hour(s) after'),
-    'delayDaysAfter': __('day(s) after'),
-    'delayWeeksAfter': __('week(s) after'),
-
     'pageTitle': __('Newsletters'),
     'searchLabel': __('Search'),
     'loadingItems': __('Loading newsletters...'),