diff --git a/assets/js/src/newsletter_editor/behaviors/TextEditorBehavior.js b/assets/js/src/newsletter_editor/behaviors/TextEditorBehavior.js
new file mode 100644
index 0000000000..6761da0ae1
--- /dev/null
+++ b/assets/js/src/newsletter_editor/behaviors/TextEditorBehavior.js
@@ -0,0 +1,76 @@
+/**
+ * Text Editor Behavior
+ *
+ * Adds TinyMCE text editing capabilities to a view
+ */
+define([
+    'backbone.marionette',
+    'underscore',
+    'newsletter_editor/behaviors/BehaviorsLookup'
+  ], function(Marionette, _, BehaviorsLookup) {
+
+  BehaviorsLookup.TextEditorBehavior = Marionette.Behavior.extend({
+    defaults: {
+      selector: '.mailpoet_content',
+      toolbar1: "bold italic link unlink forecolor mailpoet_shortcodes",
+      toolbar2: "",
+      validElements: "p[class|style],span[class|style],a[href|class|title|target|style],strong[class|style],em[class|style],strike,br",
+      invalidElements: "script",
+      blockFormats: 'Paragraph=p',
+      plugins: "link textcolor colorpicker mailpoet_shortcodes",
+      configurationFilter: function(originalConfig) { return originalConfig; },
+    },
+    onDomRefresh: function() {
+      var that = this;
+      if (this.view.disableTextEditor === true) {
+        return;
+      }
+
+      this.$(this.options.selector).tinymce(this.options.configurationFilter({
+        inline: true,
+
+        menubar: false,
+        toolbar1: this.options.toolbar1,
+        toolbar2: this.options.toolbar2,
+
+        valid_elements: this.options.validElements,
+        invalid_elements: this.options.invalidElements,
+        block_formats: this.options.blockFormats,
+        relative_urls: false,
+        remove_script_host: false,
+        convert_urls: true,
+        urlconverter_callback: function(url, node, on_save, name) {
+          if (url.match(/\[.+\]/g)) {
+            // Do not convert URLs with shortcodes
+            return url;
+          }
+
+          return this.documentBaseURI.toAbsolute(
+            url,
+            this.settings.remove_script_host
+          );
+        },
+
+        plugins: this.options.plugins,
+
+        setup: function(editor) {
+          editor.on('change', function(e) {
+            that.view.triggerMethod('text:editor:change', editor.getContent());
+          });
+
+          editor.on('click', function(e) {
+            editor.focus();
+          });
+
+          editor.on('focus', function(e) {
+            that.view.triggerMethod('text:editor:focus');
+          });
+
+          editor.on('blur', function(e) {
+            that.view.triggerMethod('text:editor:blur');
+          });
+        },
+      }));
+    }
+  });
+});
diff --git a/assets/js/src/newsletter_editor/blocks/footer.js b/assets/js/src/newsletter_editor/blocks/footer.js
index 5a5259ac4f..e1f93f2a4b 100644
--- a/assets/js/src/newsletter_editor/blocks/footer.js
+++ b/assets/js/src/newsletter_editor/blocks/footer.js
@@ -42,53 +42,31 @@ define([
     modelEvents: _.extend({
       'change:styles.block.backgroundColor change:styles.text.fontColor change:styles.text.fontFamily change:styles.text.fontSize change:styles.text.textAlign change:styles.link.fontColor change:styles.link.textDecoration': 'render',
     }, _.omit(base.BlockView.prototype.modelEvents, 'change')),
+    behaviors: _.extend({}, base.BlockView.prototype.behaviors, {
+      TextEditorBehavior: {
+        configurationFilter: function(originalSettings) {
+          return _.extend({}, originalSettings, {
+            mailpoet_shortcodes: App.getConfig().get('shortcodes').toJSON(),
+            mailpoet_shortcodes_window_title: MailPoet.I18n.t('shortcodesWindowTitle'),
+          });
+        }
+      },
+    }),
     onDragSubstituteBy: function() { return Module.FooterWidgetView; },
     onRender: function() {
       this.toolsView = new Module.FooterBlockToolsView({ model: this.model });
       this.toolsRegion.show(this.toolsView);
     },
-    onDomRefresh: function() {
-      this.attachTextEditor();
+    onTextEditorChange: function(newContent) {
+      this.model.set('text', newContent);
     },
-    attachTextEditor: function() {
-      var that = this;
-      this.$('.mailpoet_content').tinymce({
-        inline: true,
-
-        menubar: false,
-        toolbar: "bold italic link unlink forecolor mailpoet_shortcodes",
-
-        valid_elements: "p[class|style],span[class|style],a[href|class|title|target|style],strong[class|style],em[class|style],strike,br",
-        invalid_elements: "script",
-        block_formats: 'Paragraph=p',
-        relative_urls: false,
-        remove_script_host: false,
-
-        plugins: "link textcolor colorpicker mailpoet_shortcodes",
-
-        setup: function(editor) {
-          editor.on('change', function(e) {
-            that.model.set('text', editor.getContent());
-          });
-
-          editor.on('click', function(e) {
-            editor.focus();
-          });
-
-          editor.on('focus', function(e) {
-            that.disableDragging();
-            that.disableShowingTools();
-          });
-
-          editor.on('blur', function(e) {
-            that.enableDragging();
-            that.enableShowingTools();
-          });
-        },
-
-        mailpoet_shortcodes: App.getConfig().get('shortcodes').toJSON(),
-        mailpoet_shortcodes_window_title: MailPoet.I18n.t('shortcodesWindowTitle'),
-      });
+    onTextEditorFocus: function() {
+      this.disableDragging();
+      this.disableShowingTools();
+    },
+    onTextEditorBlur: function() {
+      this.enableDragging();
+      this.enableShowingTools();
     },
     disableDragging: function() {
       this.$('.mailpoet_content').addClass('mailpoet_ignore_drag');
diff --git a/assets/js/src/newsletter_editor/blocks/header.js b/assets/js/src/newsletter_editor/blocks/header.js
index daa7752bce..b1d2e6c8cd 100644
--- a/assets/js/src/newsletter_editor/blocks/header.js
+++ b/assets/js/src/newsletter_editor/blocks/header.js
@@ -42,53 +42,31 @@ define([
     modelEvents: _.extend({
       'change:styles.block.backgroundColor change:styles.text.fontColor change:styles.text.fontFamily change:styles.text.fontSize change:styles.text.textAlign change:styles.link.fontColor change:styles.link.textDecoration': 'render',
     }, _.omit(base.BlockView.prototype.modelEvents, 'change')),
+    behaviors: _.extend({}, base.BlockView.prototype.behaviors, {
+      TextEditorBehavior: {
+        configurationFilter: function(originalSettings) {
+          return _.extend({}, originalSettings, {
+            mailpoet_shortcodes: App.getConfig().get('shortcodes').toJSON(),
+            mailpoet_shortcodes_window_title: MailPoet.I18n.t('shortcodesWindowTitle'),
+          });
+        }
+      },
+    }),
     onDragSubstituteBy: function() { return Module.HeaderWidgetView; },
     onRender: function() {
       this.toolsView = new Module.HeaderBlockToolsView({ model: this.model });
       this.toolsRegion.show(this.toolsView);
     },
-    onDomRefresh: function() {
-      this.attachTextEditor();
+    onTextEditorChange: function(newContent) {
+      this.model.set('text', newContent);
     },
-    attachTextEditor: function() {
-      var that = this;
-      this.$('.mailpoet_content').tinymce({
-        inline: true,
-
-        menubar: false,
-        toolbar: "bold italic link unlink forecolor mailpoet_shortcodes",
-
-        valid_elements: "p[class|style],span[class|style],a[href|class|title|target|style],strong[class|style],em[class|style],strike,br",
-        invalid_elements: "script",
-        block_formats: 'Paragraph=p',
-        relative_urls: false,
-        remove_script_host: false,
-
-        plugins: "link textcolor colorpicker mailpoet_shortcodes",
-
-        setup: function(editor) {
-          editor.on('change', function(e) {
-            that.model.set('text', editor.getContent());
-          });
-
-          editor.on('click', function(e) {
-            editor.focus();
-          });
-
-          editor.on('focus', function(e) {
-            that.disableDragging();
-            that.disableShowingTools();
-          });
-
-          editor.on('blur', function(e) {
-            that.enableDragging();
-            that.enableShowingTools();
-          });
-        },
-
-        mailpoet_shortcodes: App.getConfig().get('shortcodes').toJSON(),
-        mailpoet_shortcodes_window_title: MailPoet.I18n.t('shortcodesWindowTitle'),
-      });
+    onTextEditorFocus: function() {
+      this.disableDragging();
+      this.disableShowingTools();
+    },
+    onTextEditorBlur: function() {
+      this.enableDragging();
+      this.enableShowingTools();
     },
     disableDragging: function() {
       this.$('.mailpoet_content').addClass('mailpoet_ignore_drag');
diff --git a/assets/js/src/newsletter_editor/blocks/text.js b/assets/js/src/newsletter_editor/blocks/text.js
index 9b8941be7f..a5ff0df4c5 100644
--- a/assets/js/src/newsletter_editor/blocks/text.js
+++ b/assets/js/src/newsletter_editor/blocks/text.js
@@ -25,12 +25,30 @@ define([
     className: "mailpoet_block mailpoet_text_block mailpoet_droppable_block",
     getTemplate: function() { return templates.textBlock; },
     modelEvents: _.omit(base.BlockView.prototype.modelEvents, 'change'), // Prevent rerendering on model change due to text editor redrawing
+    behaviors: _.extend({}, base.BlockView.prototype.behaviors, {
+      TextEditorBehavior: {
+        toolbar1: "formatselect bold italic forecolor | link unlink",
+        toolbar2: "alignleft aligncenter alignright alignjustify | bullist numlist blockquote | code mailpoet_shortcodes",
+        validElements: "p[class|style],span[class|style],a[href|class|title|target|style],h1[class|style],h2[class|style],h3[class|style],ol[class|style],ul[class|style],li[class|style],strong[class|style],em[class|style],strike,br,blockquote[class|style],table[class|style],tr[class|style],th[class|style],td[class|style]",
+        invalidElements: "script",
+        blockFormats: 'Heading 1=h1;Heading 2=h2;Heading 3=h3;Paragraph=p',
+        plugins: "link code textcolor colorpicker mailpoet_shortcodes",
+        configurationFilter: function(originalSettings) {
+          return _.extend({}, originalSettings, {
+            mailpoet_shortcodes: App.getConfig().get('shortcodes').toJSON(),
+            mailpoet_shortcodes_window_title: MailPoet.I18n.t('shortcodesWindowTitle'),
+          });
+        }
+      },
+    }),
     initialize: function(options) {
       base.BlockView.prototype.initialize.apply(this, arguments);
 
       this.renderOptions = _.defaults(options.renderOptions || {}, {
         disableTextEditor: false,
       });
+
+      this.disableTextEditor = this.renderOptions.disableTextEditor;
     },
     onDragSubstituteBy: function() { return Module.TextWidgetView; },
     onRender: function() {
@@ -42,53 +60,18 @@ define([
       });
       this.toolsRegion.show(this.toolsView);
     },
-    onDomRefresh: function() {
-      this.attachTextEditor();
+    onTextEditorChange: function(newContent) {
+      this.model.set('text', newContent);
     },
-    attachTextEditor: function() {
-      var that = this;
-      if (!this.renderOptions.disableTextEditor) {
-        this.$('.mailpoet_content').tinymce({
-          inline: true,
-
-          menubar: false,
-          toolbar1: "formatselect bold italic forecolor | link unlink",
-          toolbar2: "alignleft aligncenter alignright alignjustify | bullist numlist blockquote | code mailpoet_shortcodes",
-
-          //forced_root_block: 'p',
-          valid_elements: "p[class|style],span[class|style],a[href|class|title|target|style],h1[class|style],h2[class|style],h3[class|style],ol[class|style],ul[class|style],li[class|style],strong[class|style],em[class|style],strike,br,blockquote[class|style],table[class|style],tr[class|style],th[class|style],td[class|style]",
-          invalid_elements: "script",
-          block_formats: 'Heading 1=h1;Heading 2=h2;Heading 3=h3;Paragraph=p',
-          relative_urls: false,
-          remove_script_host: false,
-
-          plugins: "link code textcolor colorpicker mailpoet_shortcodes",
-
-          setup: function(editor) {
-            editor.on('change', function(e) {
-              that.model.set('text', editor.getContent());
-            });
-
-            editor.on('click', function(e) {
-              editor.focus();
-            });
-
-            editor.on('focus', function(e) {
-              that.disableDragging();
-              that.disableShowingTools();
-            });
-
-            editor.on('blur', function(e) {
-              that.enableDragging();
-              that.enableShowingTools();
-            });
-          },
-
-          mailpoet_shortcodes: App.getConfig().get('shortcodes').toJSON(),
-          mailpoet_shortcodes_window_title: MailPoet.I18n.t('shortcodesWindowTitle'),
-        });
-      }
+    onTextEditorFocus: function() {
+      this.disableDragging();
+      this.disableShowingTools();
     },
+    onTextEditorBlur: function() {
+      this.enableDragging();
+      this.enableShowingTools();
+    },
+
     disableDragging: function() {
       this.$('.mailpoet_content').addClass('mailpoet_ignore_drag');
     },
diff --git a/webpack.config.js b/webpack.config.js
index a45a3aec17..777c939823 100644
--- a/webpack.config.js
+++ b/webpack.config.js
@@ -150,6 +150,7 @@ config.push(_.extend({}, baseConfig, {
       'newsletter_editor/behaviors/ResizableBehavior.js',
       'newsletter_editor/behaviors/SortableBehavior.js',
       'newsletter_editor/behaviors/ShowSettingsBehavior.js',
+      'newsletter_editor/behaviors/TextEditorBehavior.js',
       'newsletter_editor/blocks/base.js',
       'newsletter_editor/blocks/container.js',
       'newsletter_editor/blocks/button.js',
@@ -227,6 +228,7 @@ config.push(_.extend({}, baseConfig, {
       'newsletter_editor/behaviors/ResizableBehavior.js',
       'newsletter_editor/behaviors/SortableBehavior.js',
       'newsletter_editor/behaviors/ShowSettingsBehavior.js',
+      'newsletter_editor/behaviors/TextEditorBehavior.js',
       'newsletter_editor/blocks/base.js',
       'newsletter_editor/blocks/container.js',
       'newsletter_editor/blocks/button.js',