diff --git a/assets/js/lib/analytics.js b/assets/js/lib/analytics.js
index 8b6fa8fd75..661c278ebf 100644
--- a/assets/js/lib/analytics.js
+++ b/assets/js/lib/analytics.js
@@ -25,6 +25,7 @@ if (mailpoet_analytics_enabled) {
 
   if (mailpoet_analytics_data != null) {
     mixpanel.people.set(mailpoet_analytics_data);
+    MailPoet.trackEvent('User Properties', mailpoet_analytics_data);
   }
 
 }