diff --git a/mailpoet/assets/js/src/analytics.js b/mailpoet/assets/js/src/analytics.js
index 6bd92bea71..65eba4b1b4 100644
--- a/mailpoet/assets/js/src/analytics.js
+++ b/mailpoet/assets/js/src/analytics.js
@@ -101,6 +101,8 @@ export function mapFilterType(filter) {
         return 'subscribed date';
       case 'totalSpent':
         return 'total spent';
+      case 'firstOrder':
+        return 'first order';
       case 'purchaseDate':
         return 'purchase date';
       case 'averageSpent':
@@ -121,6 +123,7 @@ export function mapFilterType(filter) {
         return '';
     }
   }
+
   // WooCommerce Subscription
   if (
     filterType === 'woocommerceSubscription' &&
diff --git a/mailpoet/lib/Analytics/Reporter.php b/mailpoet/lib/Analytics/Reporter.php
index a9bc1d43b4..b2ef8519c8 100644
--- a/mailpoet/lib/Analytics/Reporter.php
+++ b/mailpoet/lib/Analytics/Reporter.php
@@ -27,6 +27,7 @@ use MailPoet\Segments\DynamicSegments\Filters\WooCommerceAverageSpent;
 use MailPoet\Segments\DynamicSegments\Filters\WooCommerceCategory;
 use MailPoet\Segments\DynamicSegments\Filters\WooCommerceCountry;
 use MailPoet\Segments\DynamicSegments\Filters\WooCommerceCustomerTextField;
+use MailPoet\Segments\DynamicSegments\Filters\WooCommerceFirstOrder;
 use MailPoet\Segments\DynamicSegments\Filters\WooCommerceMembership;
 use MailPoet\Segments\DynamicSegments\Filters\WooCommerceNumberOfOrders;
 use MailPoet\Segments\DynamicSegments\Filters\WooCommerceNumberOfReviews;
@@ -216,6 +217,7 @@ class Reporter {
       'Segment > purchased product' => $this->isFilterTypeActive(DynamicSegmentFilterData::TYPE_WOOCOMMERCE, WooCommerceCategory::ACTION_PRODUCT),
       'Segment > subscribed date' => $this->isFilterTypeActive(DynamicSegmentFilterData::TYPE_USER_ROLE, SubscriberDateField::SUBSCRIBED_DATE),
       'Segment > total spent' => $this->isFilterTypeActive(DynamicSegmentFilterData::TYPE_WOOCOMMERCE, WooCommerceTotalSpent::ACTION_TOTAL_SPENT),
+      'Segment > first order' => $this->isFilterTypeActive(DynamicSegmentFilterData::TYPE_WOOCOMMERCE, WooCommerceFirstOrder::ACTION),
       'Segment > WordPress user role' => $this->isFilterTypeActive(DynamicSegmentFilterData::TYPE_USER_ROLE, UserRole::TYPE),
       'Segment > subscriber tags' => $this->isFilterTypeActive(DynamicSegmentFilterData::TYPE_USER_ROLE, SubscriberTag::TYPE),
       'Segment > purchase date' => $this->isFilterTypeActive(DynamicSegmentFilterData::TYPE_WOOCOMMERCE, WooCommercePurchaseDate::ACTION),