diff --git a/lib/API/JSON/v1/Segments.php b/lib/API/JSON/v1/Segments.php
index 9da640d144..7dbed1a000 100644
--- a/lib/API/JSON/v1/Segments.php
+++ b/lib/API/JSON/v1/Segments.php
@@ -20,6 +20,7 @@ use MailPoet\Segments\SegmentsRepository;
 use MailPoet\Segments\WooCommerce;
 use MailPoet\Segments\WP;
 use MailPoet\Subscribers\SubscribersRepository;
+use MailPoet\UnexpectedValueException;
 use MailPoet\WP\Functions as WPFunctions;
 
 class Segments extends APIEndpoint {
@@ -27,9 +28,6 @@ class Segments extends APIEndpoint {
     'global' => AccessControl::PERMISSION_MANAGE_SEGMENTS,
   ];
 
-  /** @var Listing\BulkActionController */
-  private $bulkAction;
-
   /** @var Listing\Handler */
   private $listingHandler;
 
@@ -55,7 +53,6 @@ class Segments extends APIEndpoint {
   private $segmentListingRepository;
 
   public function __construct(
-    Listing\BulkActionController $bulkAction,
     Listing\Handler $listingHandler,
     SegmentsRepository $segmentsRepository,
     SegmentListingRepository $segmentListingRepository,
@@ -65,7 +62,6 @@ class Segments extends APIEndpoint {
     WooCommerce $wooCommerce,
     WP $wpSegment
   ) {
-    $this->bulkAction = $bulkAction;
     $this->listingHandler = $listingHandler;
     $this->wooCommerceSync = $wooCommerce;
     $this->segmentsRepository = $segmentsRepository;
@@ -225,14 +221,20 @@ class Segments extends APIEndpoint {
   }
 
   public function bulkAction($data = []) {
-    try {
-      $meta = $this->bulkAction->apply('\MailPoet\Models\Segment', $data);
-      return $this->successResponse(null, $meta);
-    } catch (\Exception $e) {
-      return $this->errorResponse([
-        $e->getCode() => $e->getMessage(),
-      ]);
+    $definition = $this->listingHandler->getListingDefinition($data['listing']);
+    $ids = $this->segmentListingRepository->getActionableIds($definition);
+    $count = 0;
+    if ($data['action'] === 'trash') {
+      $count = $this->segmentsRepository->bulkTrash($ids);
+    } elseif ($data['action'] === 'restore') {
+      $count = $this->segmentsRepository->bulkRestore($ids);
+    } elseif ($data['action'] === 'delete') {
+      $count = $this->segmentsRepository->bulkDelete($ids);
+    } else {
+      throw UnexpectedValueException::create()
+        ->withErrors([APIError::BAD_REQUEST => "Invalid bulk action '{$data['action']}' provided."]);
     }
+    return $this->successResponse(null, ['count' => $count]);
   }
 
   private function getSegment(array $data): ?SegmentEntity {
diff --git a/lib/Segments/SegmentsRepository.php b/lib/Segments/SegmentsRepository.php
index 9be5fa929f..dd70b166fb 100644
--- a/lib/Segments/SegmentsRepository.php
+++ b/lib/Segments/SegmentsRepository.php
@@ -2,9 +2,14 @@
 
 namespace MailPoet\Segments;
 
+use Carbon\Carbon;
+use DateTime;
 use MailPoet\Doctrine\Repository;
 use MailPoet\Entities\SegmentEntity;
+use MailPoet\Entities\SubscriberSegmentEntity;
 use MailPoet\NotFoundException;
+use MailPoetVendor\Doctrine\DBAL\Connection;
+use MailPoetVendor\Doctrine\ORM\EntityManager;
 
 /**
  * @extends Repository<SegmentEntity>
@@ -69,4 +74,59 @@ class SegmentsRepository extends Repository {
     $this->flush();
     return $segment;
   }
+
+  public function bulkDelete(array $ids) {
+    if (empty($ids)) {
+      return 0;
+    }
+
+    return $this->entityManager->transactional(function (EntityManager $entityManager) use ($ids) {
+      $subscriberSegmentTable = $entityManager->getClassMetadata(SubscriberSegmentEntity::class)->getTableName();
+      $segmentTable = $entityManager->getClassMetadata(SegmentEntity::class)->getTableName();
+
+      $entityManager->getConnection()->executeUpdate("
+         DELETE ss FROM $subscriberSegmentTable ss
+         JOIN $segmentTable s ON ss.`segment_id` = s.`id`
+         WHERE ss.`segment_id` IN (:ids)
+         AND s.`type` = :typeDefault
+      ", [
+        'ids' => $ids,
+        'typeDefault' => SegmentEntity::TYPE_DEFAULT,
+      ], ['ids' => Connection::PARAM_INT_ARRAY]);
+
+      return $entityManager->getConnection()->executeUpdate("
+         DELETE s FROM $segmentTable s
+         WHERE s.`id` IN (:ids)
+         AND s.`type` = :typeDefault
+      ", [
+        'ids' => $ids,
+        'typeDefault' => SegmentEntity::TYPE_DEFAULT,
+      ], ['ids' => Connection::PARAM_INT_ARRAY]);
+    });
+  }
+
+  public function bulkTrash(array $ids): int {
+    return $this->updateDeletedAt($ids, new Carbon());
+  }
+
+  public function bulkRestore(array $ids): int {
+    return $this->updateDeletedAt($ids, null);
+  }
+
+  private function updateDeletedAt(array $ids, ?DateTime $deletedAt): int {
+    if (empty($ids)) {
+      return 0;
+    }
+
+    $rows = $this->entityManager->createQueryBuilder()->update(SegmentEntity::class, 's')
+    ->set('s.deletedAt', ':deletedAt')
+    ->where('s.id IN (:ids)')
+    ->andWhere('s.type = :typeDefault')
+    ->setParameter('deletedAt', $deletedAt)
+    ->setParameter('ids', $ids)
+    ->setParameter('typeDefault', SegmentEntity::TYPE_DEFAULT)
+    ->getQuery()->execute();
+
+    return $rows;
+  }
 }