diff --git a/assets/js/src/forms/list.jsx b/assets/js/src/forms/list.jsx
index fb335262fe..985de9cde8 100644
--- a/assets/js/src/forms/list.jsx
+++ b/assets/js/src/forms/list.jsx
@@ -104,8 +104,9 @@ const itemActions = [
           id: item.id,
         },
       }).done((response) => {
+        const formName = response.data.name ? response.data.name : MailPoet.I18n.t('noName');
         MailPoet.Notice.success(
-          (MailPoet.I18n.t('formDuplicated')).replace('%$1s', response.data.name)
+          (MailPoet.I18n.t('formDuplicated')).replace('%$1s', formName)
         );
         refresh();
       }).fail((response) => {
@@ -165,7 +166,7 @@ class FormList extends React.Component {
               className="row-title"
               href={`admin.php?page=mailpoet-form-editor&id=${form.id}`}
             >
-              { form.name }
+              { form.name ? form.name : `(${MailPoet.I18n.t('noName')})`}
             </a>
           </strong>
           { actions }
diff --git a/lib/API/JSON/v1/Forms.php b/lib/API/JSON/v1/Forms.php
index 4ab708460e..5549b4a4df 100644
--- a/lib/API/JSON/v1/Forms.php
+++ b/lib/API/JSON/v1/Forms.php
@@ -5,6 +5,7 @@ namespace MailPoet\API\JSON\v1;
 use MailPoet\API\JSON\Endpoint as APIEndpoint;
 use MailPoet\API\JSON\Error as APIError;
 use MailPoet\Config\AccessControl;
+use MailPoet\Features\FeaturesController;
 use MailPoet\Form\Renderer as FormRenderer;
 use MailPoet\Form\Util;
 use MailPoet\Listing;
@@ -20,16 +21,21 @@ class Forms extends APIEndpoint {
   /** @var Listing\Handler */
   private $listing_handler;
 
+  /** @var FeaturesController */
+  private $features_controller;
+
   public $permissions = [
     'global' => AccessControl::PERMISSION_MANAGE_FORMS,
   ];
 
   function __construct(
     Listing\BulkActionController $bulk_action,
-    Listing\Handler $listing_handler
+    Listing\Handler $listing_handler,
+    FeaturesController $features_controller
   ) {
     $this->bulk_action = $bulk_action;
     $this->listing_handler = $listing_handler;
+    $this->features_controller = $features_controller;
   }
 
   function get($data = []) {
@@ -69,9 +75,13 @@ class Forms extends APIEndpoint {
   }
 
   function create() {
+    $form_name = WPFunctions::get()->__('New form', 'mailpoet');
+    if ($this->features_controller->isSupported(FeaturesController::NEW_FORM_EDITOR)) {
+      $form_name = '';
+    }
     // create new form
     $form_data = [
-      'name' => WPFunctions::get()->__('New form', 'mailpoet'),
+      'name' => $form_name,
       'body' => [
         [
           'id' => 'email',
@@ -268,8 +278,9 @@ class Forms extends APIEndpoint {
     $form = Form::findOne($id);
 
     if ($form instanceof Form) {
+      $form_name = $form->name ? sprintf(__('Copy of %s', 'mailpoet'), $form->name) : '';
       $data = [
-        'name' => sprintf(__('Copy of %s', 'mailpoet'), $form->name),
+        'name' => $form_name,
       ];
       $duplicate = $form->duplicate($data);
       $errors = $duplicate->getErrors();
diff --git a/lib/Config/Migrator.php b/lib/Config/Migrator.php
index 94698dc66c..8037b47612 100644
--- a/lib/Config/Migrator.php
+++ b/lib/Config/Migrator.php
@@ -380,7 +380,7 @@ class Migrator {
   function forms() {
     $attributes = [
       'id int(11) unsigned NOT NULL AUTO_INCREMENT,',
-      'name varchar(90) NOT NULL,',
+      'name varchar(90) NOT NULL,', // should be null but db_delta can't handle this change
       'body longtext,',
       'settings longtext,',
       'styles longtext,',
diff --git a/lib/Form/Widget.php b/lib/Form/Widget.php
index e93aecd4d0..3555858e6f 100644
--- a/lib/Form/Widget.php
+++ b/lib/Form/Widget.php
@@ -130,8 +130,9 @@ class Widget extends \WP_Widget {
         <?php
         foreach ($forms as $form) {
           $is_selected = ($selected_form === (int)$form['id']) ? 'selected="selected"' : '';
+          $form_name = $form['name'] ? $this->wp->escHtml($form['name']) : "({$this->wp->_x('no name', 'fallback for forms without a name in a form list')})"
           ?>
-        <option value="<?php echo (int)$form['id']; ?>" <?php echo $is_selected; ?>><?php echo WPFunctions::get()->escHtml($form['name']); ?></option>
+        <option value="<?php echo (int)$form['id']; ?>" <?php echo $is_selected; ?>><?php echo $form_name; ?></option>
         <?php }  ?>
       </select>
     </p>
diff --git a/lib/Models/Form.php b/lib/Models/Form.php
index 2e47978faa..b0e162e8d9 100644
--- a/lib/Models/Form.php
+++ b/lib/Models/Form.php
@@ -14,14 +14,6 @@ use MailPoet\WP\Functions as WPFunctions;
 class Form extends Model {
   public static $_table = MP_FORMS_TABLE;
 
-  function __construct() {
-    parent::__construct();
-
-    $this->addValidations('name', [
-      'required' => __('Please specify a name.', 'mailpoet'),
-    ]);
-  }
-
   function getSettings() {
     return WPFunctions::get()->isSerialized($this->settings) ? unserialize($this->settings) : $this->settings;
   }
diff --git a/tests/integration/API/JSON/v1/FormsTest.php b/tests/integration/API/JSON/v1/FormsTest.php
index 5cc2186432..9fb529b997 100644
--- a/tests/integration/API/JSON/v1/FormsTest.php
+++ b/tests/integration/API/JSON/v1/FormsTest.php
@@ -68,10 +68,6 @@ class FormsTest extends \MailPoetTest {
       'name' => 'My first form',
     ];
 
-    $response = $this->endpoint->save(/* missing data */);
-    expect($response->status)->equals(APIResponse::STATUS_BAD_REQUEST);
-    expect($response->errors[0]['message'])->equals('Please specify a name.');
-
     $response = $this->endpoint->save($form_data);
     expect($response->status)->equals(APIResponse::STATUS_OK);
     expect($response->data)->equals(
diff --git a/tests/integration/Models/FormTest.php b/tests/integration/Models/FormTest.php
index 4a6f6648a4..e4f5bf73a6 100644
--- a/tests/integration/Models/FormTest.php
+++ b/tests/integration/Models/FormTest.php
@@ -22,15 +22,6 @@ class FormTest extends \MailPoetTest {
     expect($this->form->getErrors())->false();
   }
 
-  function testItHasToBeValid() {
-    $invalid_form = Form::create();
-    $result = $invalid_form->save();
-    $errors = $result->getErrors();
-
-    expect(is_array($errors))->true();
-    expect($errors[0])->equals('Please specify a name.');
-  }
-
   function testItCanBeGrouped() {
     $forms = Form::filter('groupBy', 'all')->findArray();
     expect($forms)->count(1);
diff --git a/views/forms.html b/views/forms.html
index b801f77cb8..2f54ddeb95 100644
--- a/views/forms.html
+++ b/views/forms.html
@@ -61,6 +61,7 @@
     'numberOfItemsMultiple': __('%$1d items'),
 
     'formName': __('Name'),
+    'noName': _x('no name', 'fallback for forms without a name in a form list'),
     'segments': __('Lists'),
     'userChoice': __('User choice:'),
     'signups': __('Sign-ups'),