diff --git a/assets/js/src/in_app_announcements/in_app_announcement.jsx b/assets/js/src/in_app_announcements/in_app_announcement.jsx
index a267c27765..6d6ce49302 100644
--- a/assets/js/src/in_app_announcements/in_app_announcement.jsx
+++ b/assets/js/src/in_app_announcements/in_app_announcement.jsx
@@ -13,6 +13,12 @@ class InAppAnnouncement extends React.Component {
       return null;
     }
 
+    if (this.props.premiumUser !== null &&
+      window.mailpoet_premium_active !== this.props.premiumUser
+    ) {
+      return null;
+    }
+
     return (
       <InAppAnnouncementDot
         className={this.props.className}
@@ -25,22 +31,31 @@ class InAppAnnouncement extends React.Component {
   }
 }
 
+const validateBooleanWithWindowDependency = (props, propName, componentName, windowProperty) => {
+  const propValue = props[propName];
+  if (propValue !== null && propValue !== true && propValue !== false) {
+    return new Error(`Invalid property in ${componentName}. newUser must be of type boolean`);
+  }
+  if (propValue !== null && typeof window[windowProperty] === 'undefined') {
+    return new Error(
+      `Missing data for evaluation of ${componentName} display condition. ${propName} requires window.${windowProperty}`
+    );
+  }
+  return null;
+};
+
 InAppAnnouncement.propTypes = {
   width: React.PropTypes.string,
   height: React.PropTypes.string,
   className: React.PropTypes.string,
   children: React.PropTypes.element.isRequired,
   validUntil: React.PropTypes.number,
-  newUser: (props, propName, componentName) => {
-    const propValue = props[propName];
-    if (propValue !== null && propValue !== true && propValue !== false) {
-      return new Error(`Invalid property in ${componentName}. newUser must be of type boolean`);
-    }
-    if (typeof window.mailpoet_is_new_user === 'undefined') {
-      return new Error(`Missing data for evaluation of ${componentName} display condition. ${propName} requires window.mailpoet_is_new_user`);
-    }
-    return null;
-  },
+  newUser: (props, propName, componentName) => (
+    validateBooleanWithWindowDependency(props, propName, componentName, 'mailpoet_is_new_user')
+  ),
+  premiumUser: (props, propName, componentName) => (
+    validateBooleanWithWindowDependency(props, propName, componentName, 'mailpoet_premium_active')
+  ),
 };
 
 InAppAnnouncement.defaultProps = {
@@ -49,6 +64,7 @@ InAppAnnouncement.defaultProps = {
   className: null,
   validUntil: null,
   newUser: null,
+  premiumUser: null,
 };
 
 module.exports = InAppAnnouncement;