diff --git a/mailpoet/lib/Form/DisplayFormInWPContent.php b/mailpoet/lib/Form/DisplayFormInWPContent.php
index 4f6bed85a5..537d56d632 100644
--- a/mailpoet/lib/Form/DisplayFormInWPContent.php
+++ b/mailpoet/lib/Form/DisplayFormInWPContent.php
@@ -5,6 +5,8 @@ namespace MailPoet\Form;
 use MailPoet\API\JSON\API;
 use MailPoet\Config\Renderer as TemplateRenderer;
 use MailPoet\Entities\FormEntity;
+use MailPoet\Subscribers\SubscribersRepository;
+use MailPoet\Subscribers\SubscriberSubscribeController;
 use MailPoet\Util\Security;
 use MailPoet\WP\Functions as WPFunctions;
 
@@ -19,6 +21,12 @@ class DisplayFormInWPContent {
     FormEntity::DISPLAY_TYPE_SLIDE_IN,
   ];
 
+  const WITH_COOKIE_TYPES = [
+    FormEntity::DISPLAY_TYPE_POPUP,
+    FormEntity::DISPLAY_TYPE_FIXED_BAR,
+    FormEntity::DISPLAY_TYPE_SLIDE_IN,
+  ];
+
   const SUPPORTED_POST_TYPES = [
     'post',
     'product',
@@ -40,18 +48,28 @@ class DisplayFormInWPContent {
   /** @var TemplateRenderer */
   private $templateRenderer;
 
+  /** @var SubscribersRepository */
+  private $subscribersRepository;
+
+  /** @var SubscriberSubscribeController */
+  private $subscriberSubscribeController;
+
   public function __construct(
     WPFunctions $wp,
     FormsRepository $formsRepository,
     Renderer $formRenderer,
     AssetsController $assetsController,
-    TemplateRenderer $templateRenderer
+    TemplateRenderer $templateRenderer,
+    SubscriberSubscribeController $subscriberSubscribeController,
+    SubscribersRepository $subscribersRepository
   ) {
     $this->wp = $wp;
     $this->formsRepository = $formsRepository;
     $this->formRenderer = $formRenderer;
     $this->assetsController = $assetsController;
     $this->templateRenderer = $templateRenderer;
+    $this->subscriberSubscribeController = $subscriberSubscribeController;
+    $this->subscribersRepository = $subscribersRepository;
   }
 
   /**
@@ -177,6 +195,25 @@ class DisplayFormInWPContent {
     return $this->templateRenderer->render('form/front_end_form.html', $templateData);
   }
 
+  /**
+   * Checks if the form should be displayed for current WordPress user
+   *
+   * @param FormEntity $form The form to check
+   * @param string $formType Display type of the current form, from self::TYPES
+   * @return bool False if form can be dismissed and user is subscribed to any of the form's lists
+   */
+  private function shouldDisplayFormForWPUser(FormEntity $form, string $formType): bool {
+    if (!in_array($formType, self::WITH_COOKIE_TYPES, true)) return true;
+
+    $subscriber = $this->subscribersRepository->getCurrentWPUser();
+    if (!$subscriber) return true;
+
+    if ($this->subscriberSubscribeController->isSubscribedToAnyFormSegments($form, $subscriber)) {
+      return false;
+    }
+    return true;
+  }
+
   private function shouldDisplayFormType(FormEntity $form, string $formType): bool {
     $settings = $form->getSettings();
     // check the structure just to be sure
@@ -192,6 +229,8 @@ class DisplayFormInWPContent {
       return false;
     }
 
+    if (!$this->shouldDisplayFormForWPUser($form, $formType)) return false;
+
     if ($this->wp->isSingular($this->wp->applyFilters('mailpoet_display_form_supported_post_types', self::SUPPORTED_POST_TYPES))) {
       if ($this->shouldDisplayFormOnPost($setup, 'posts')) return true;
       if ($this->shouldDisplayFormOnCategory($setup)) return true;
diff --git a/mailpoet/lib/Subscribers/SubscriberSubscribeController.php b/mailpoet/lib/Subscribers/SubscriberSubscribeController.php
index 043c2787d4..2422ee4042 100644
--- a/mailpoet/lib/Subscribers/SubscriberSubscribeController.php
+++ b/mailpoet/lib/Subscribers/SubscriberSubscribeController.php
@@ -3,9 +3,11 @@
 namespace MailPoet\Subscribers;
 
 use MailPoet\Entities\FormEntity;
+use MailPoet\Entities\SubscriberEntity;
 use MailPoet\Form\FormsRepository;
 use MailPoet\Form\Util\FieldNameObfuscator;
 use MailPoet\NotFoundException;
+use MailPoet\Segments\SubscribersFinder;
 use MailPoet\Settings\SettingsController;
 use MailPoet\Statistics\StatisticsFormsRepository;
 use MailPoet\Subscription\Captcha;
@@ -49,10 +51,14 @@ class SubscriberSubscribeController {
   /** @var StatisticsFormsRepository */
   private $statisticsFormsRepository;
 
+  /** @var SubscribersFinder */
+  private $subscribersFinder;
+
   public function __construct(
     Captcha $subscriptionCaptcha,
     CaptchaSession $captchaSession,
     SubscriberActions $subscriberActions,
+    SubscribersFinder $subscribersFinder,
     SubscriptionUrlFactory $subscriptionUrlFactory,
     SubscriptionThrottling $throttling,
     FieldNameObfuscator $fieldNameObfuscator,
@@ -70,6 +76,7 @@ class SubscriberSubscribeController {
     $this->fieldNameObfuscator = $fieldNameObfuscator;
     $this->settings = $settings;
     $this->subscriberActions = $subscriberActions;
+    $this->subscribersFinder = $subscribersFinder;
     $this->wp = $wp;
     $this->throttling = $throttling;
     $this->statisticsFormsRepository = $statisticsFormsRepository;
@@ -153,6 +160,22 @@ class SubscriberSubscribeController {
     return $meta;
   }
 
+  /**
+   * Checks if the subscriber is subscribed to any segments in the form
+   *
+   * @param  FormEntity       $form       The form entity
+   * @param  SubscriberEntity $subscriber The subscriber entity
+   * @return bool True if the subscriber is subscribed to any of the segments in the form
+   */
+  public function isSubscribedToAnyFormSegments(FormEntity $form, SubscriberEntity $subscriber): bool {
+    $formSegments = array_merge( $form->getSegmentBlocksSegmentIds(), $form->getSettingsSegmentIds());
+
+    $subscribersFound = $this->subscribersFinder->findSubscribersInSegments([$subscriber->getId()], $formSegments);
+    if (!empty($subscribersFound)) return true;
+
+    return false;
+  }
+
   private function deobfuscateFormPayload($data): array {
     return $this->fieldNameObfuscator->deobfuscateFormPayload($data);
   }
diff --git a/mailpoet/tests/unit/Form/DisplayFormInWPContentTest.php b/mailpoet/tests/unit/Form/DisplayFormInWPContentTest.php
index bc8a19c4f6..a68584d7e7 100644
--- a/mailpoet/tests/unit/Form/DisplayFormInWPContentTest.php
+++ b/mailpoet/tests/unit/Form/DisplayFormInWPContentTest.php
@@ -4,6 +4,9 @@ namespace MailPoet\Form;
 
 use MailPoet\Config\Renderer as TemplateRenderer;
 use MailPoet\Entities\FormEntity;
+use MailPoet\Entities\SubscriberEntity;
+use MailPoet\Subscribers\SubscribersRepository;
+use MailPoet\Subscribers\SubscriberSubscribeController;
 use MailPoet\WP\Functions as WPFunctions;
 use PHPUnit\Framework\MockObject\MockObject;
 
@@ -27,6 +30,12 @@ class DisplayFormInWPContentTest extends \MailPoetUnitTest {
   /** @var DisplayFormInWPContent */
   private $hook;
 
+  /** @var SubscribersRepository & MockObject */
+  private $subscribersRepository;
+
+  /** @var SubscriberSubscribeController & MockObject */
+  private $subscriberSubscribeController;
+
   public function _before() {
     parent::_before();
     if (!defined('ARRAY_A')) define('ARRAY_A', 'ARRAY_A');
@@ -42,7 +51,17 @@ class DisplayFormInWPContentTest extends \MailPoetUnitTest {
     $this->renderer = $this->createMock(Renderer::class);
     $this->renderer->expects($this->any())->method('renderStyles')->willReturn('<style></style>');
     $this->renderer->expects($this->any())->method('renderHTML')->willReturn('<form></form>');
-    $this->hook = new DisplayFormInWPContent($this->wp, $this->repository, $this->renderer, $this->assetsController, $this->templateRenderer);
+    $this->subscribersRepository = $this->createMock( SubscribersRepository::class);
+    $this->subscriberSubscribeController = $this->createMock(SubscriberSubscribeController::class);
+    $this->hook = new DisplayFormInWPContent(
+      $this->wp,
+      $this->repository,
+      $this->renderer,
+      $this->assetsController,
+      $this->templateRenderer,
+      $this->subscriberSubscribeController,
+      $this->subscribersRepository
+    );
   }
 
   public function testAppendsRenderedFormAfterPostContent() {
@@ -364,6 +383,62 @@ class DisplayFormInWPContentTest extends \MailPoetUnitTest {
     expect($result)->endsWith($formHtml);
   }
 
+  public function testDoesNotAppendPopupFormIfLoggedInAndSubscribed() {
+    $formHtml = '<form id="test-form"></form>';
+    $subscriber = new SubscriberEntity();
+    $this->subscribersRepository->expects($this->once())->method('getCurrentWPUser')->willReturn($subscriber);
+    $this->subscriberSubscribeController->expects($this->once())->method('isSubscribedToAnyFormSegments')->willReturn(true);
+    $this->wp->expects($this->once())->method('isSingle')->willReturn(false);
+    $this->wp->expects($this->any())->method('isPage')->willReturn(true);
+    $this->assetsController->expects($this->never())->method('setupFrontEndDependencies');
+    $this->templateRenderer->expects($this->never())->method('render')->willReturn($formHtml);
+    $this->wp
+      ->expects($this->never())
+      ->method('setTransient');
+    $form = new FormEntity('My Form');
+    $form->setSettings([
+      'segments' => ['3'],
+      'form_placement' => [
+        'below_posts' => ['enabled' => '', 'pages' => ['all' => ''], 'posts' => ['all' => '']],
+        'popup' => ['enabled' => '1', 'pages' => ['all' => '1'], 'posts' => ['all' => '']],
+      ],
+      'success_message' => 'Hello',
+    ]);
+    $form->setBody([['type' => 'submit', 'params' => ['label' => 'Subscribe!'], 'id' => 'submit', 'name' => 'Submit']]);
+    $this->repository->expects($this->once())->method('findBy')->willReturn([$form]);
+
+    $result = $this->hook->display('content');
+    expect($result)->equals('content');
+  }
+
+  public function testAppendsPopupFormIfLoggedInAndNotSubscribed() {
+    $formHtml = '<form id="test-form"></form>';
+    $subscriber = new SubscriberEntity();
+    $this->subscribersRepository->expects($this->any())->method('getCurrentWPUser')->willReturn($subscriber);
+    $this->subscriberSubscribeController->expects($this->any())->method('isSubscribedToAnyFormSegments')->willReturn(false);
+    $this->wp->expects($this->once())->method('isSingle')->willReturn(false);
+    $this->wp->expects($this->any())->method('isPage')->willReturn(true);
+    $this->assetsController->expects($this->once())->method('setupFrontEndDependencies');
+    $this->templateRenderer->expects($this->once())->method('render')->willReturn($formHtml);
+    $this->wp
+      ->expects($this->never())
+      ->method('setTransient');
+    $form = new FormEntity('My Form');
+    $form->setSettings([
+      'segments' => ['3'],
+      'form_placement' => [
+        'below_posts' => ['enabled' => '', 'pages' => ['all' => ''], 'posts' => ['all' => '']],
+        'popup' => ['enabled' => '1', 'pages' => ['all' => '1'], 'posts' => ['all' => '']],
+      ],
+      'success_message' => 'Hello',
+    ]);
+    $form->setBody([['type' => 'submit', 'params' => ['label' => 'Subscribe!'], 'id' => 'submit', 'name' => 'Submit']]);
+    $this->repository->expects($this->once())->method('findBy')->willReturn([$form]);
+
+    $result = $this->hook->display('content');
+    expect($result)->endsWith($formHtml);
+  }
+
   public function testAppendsRenderedFixedBarForm() {
     $formHtml = '<form id="test-form"></form>';
     $this->wp->expects($this->once())->method('isSingle')->willReturn(false);
diff --git a/mailpoet/tests/unit/Subscribers/SubscriberSubscribeControllerUnitTest.php b/mailpoet/tests/unit/Subscribers/SubscriberSubscribeControllerUnitTest.php
index 64034d985b..19cde7f1d0 100644
--- a/mailpoet/tests/unit/Subscribers/SubscriberSubscribeControllerUnitTest.php
+++ b/mailpoet/tests/unit/Subscribers/SubscriberSubscribeControllerUnitTest.php
@@ -9,11 +9,13 @@ use MailPoet\Entities\FormEntity;
 use MailPoet\Entities\SubscriberEntity;
 use MailPoet\Form\FormsRepository;
 use MailPoet\Form\Util\FieldNameObfuscator;
+use MailPoet\Segments\SubscribersFinder;
 use MailPoet\Settings\SettingsController;
 use MailPoet\Statistics\StatisticsFormsRepository;
 use MailPoet\Subscription\Captcha;
 use MailPoet\Subscription\CaptchaSession;
 use MailPoet\Subscription\SubscriptionUrlFactory;
+use MailPoet\Subscription\Throttling;
 use MailPoet\Subscription\Throttling as SubscriptionThrottling;
 use MailPoet\UnexpectedValueException;
 use MailPoet\WP\Functions as WPFunctions;
@@ -29,6 +31,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       ],
       $this
     );
+    $subscribersFinder = Stub::makeEmpty(SubscribersFinder::class);
     $subscriptionUrlFactory = Stub::makeEmpty(SubscriptionUrlFactory::class);
     $throttling = Stub::makeEmpty(SubscriptionThrottling::class);
     $fieldNameObfuscator = Stub::makeEmpty(FieldNameObfuscator::class);
@@ -63,6 +66,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       $subscriptionCaptcha,
       $captchaSession,
       $subscriberActions,
+      $subscribersFinder,
       $subscriptionUrlFactory,
       $throttling,
       $fieldNameObfuscator,
@@ -92,6 +96,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       ],
       $this
     );
+    $subscribersFinder = Stub::makeEmpty(SubscribersFinder::class);
     $subscriptionUrlFactory = Stub::makeEmpty(SubscriptionUrlFactory::class);
     $throttling = Stub::makeEmpty(
       SubscriptionThrottling::class,
@@ -144,6 +149,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       $subscriptionCaptcha,
       $captchaSession,
       $subscriberActions,
+      $subscribersFinder,
       $subscriptionUrlFactory,
       $throttling,
       $fieldNameObfuscator,
@@ -171,6 +177,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       ],
       $this
     );
+    $subscribersFinder = Stub::makeEmpty(SubscribersFinder::class);
     $subscriptionUrlFactory = Stub::makeEmpty(SubscriptionUrlFactory::class);
     $throttling = Stub::makeEmpty(SubscriptionThrottling::class);
     $fieldNameObfuscator = Stub::makeEmpty(FieldNameObfuscator::class,
@@ -221,6 +228,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       $subscriptionCaptcha,
       $captchaSession,
       $subscriberActions,
+      $subscribersFinder,
       $subscriptionUrlFactory,
       $throttling,
       $fieldNameObfuscator,
@@ -254,6 +262,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       ],
       $this
     );
+    $subscribersFinder = Stub::makeEmpty(SubscribersFinder::class);
     $expectedRedirectLink = 'redirect';
     $subscriptionUrlFactory = Stub::makeEmpty(
       SubscriptionUrlFactory::class,
@@ -324,6 +333,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       $subscriptionCaptcha,
       $captchaSession,
       $subscriberActions,
+      $subscribersFinder,
       $subscriptionUrlFactory,
       $throttling,
       $fieldNameObfuscator,
@@ -362,6 +372,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       ],
       $this
     );
+    $subscribersFinder = Stub::makeEmpty(SubscribersFinder::class);
     $expectedRedirectLink = 'redirect';
     $subscriptionUrlFactory = Stub::makeEmpty(
       SubscriptionUrlFactory::class,
@@ -436,6 +447,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       $subscriptionCaptcha,
       $captchaSession,
       $subscriberActions,
+      $subscribersFinder,
       $subscriptionUrlFactory,
       $throttling,
       $fieldNameObfuscator,
@@ -453,6 +465,108 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
     ]);
   }
 
+  public function testItShouldReturnTrueIfSubscribedToAnySegmentsInForm() {
+    $blockSegmentIds = [15,16];
+    $segmentIds = [17];
+    $formSegments = [15,16,17];
+    $subscriberId = 1;
+
+    $form = Stub::makeEmpty(
+      FormEntity::class,
+      [
+        'getSettingsSegmentIds' => function() use ($segmentIds): array {
+          return $segmentIds;
+        },
+        'getSegmentBlocksSegmentIds' => function() use ($blockSegmentIds) {
+          return $blockSegmentIds;
+        },
+      ]
+    );
+
+    $subscriber = Stub::makeEmpty(
+      SubscriberEntity::class,
+      [
+        'getId' => function() use($subscriberId): int {
+          return $subscriberId;
+        },
+      ]
+    );
+
+    $subscribersFinder = $this->createMock(SubscribersFinder::class);
+    $subscribersFinder->expects($this->once())->method('findSubscribersInSegments')
+      ->with([$subscriberId], $formSegments)
+      ->willReturn([15]);
+
+    $testee = new SubscriberSubscribeController(
+      Stub::makeEmpty(Captcha::class),
+      Stub::makeEmpty(CaptchaSession::class),
+      Stub::makeEmpty(SubscriberActions::class),
+      $subscribersFinder,
+      Stub::makeEmpty(SubscriptionUrlFactory::class),
+      Stub::makeEmpty(Throttling::class),
+      Stub::makeEmpty(FieldNameObfuscator::class),
+      Stub::makeEmpty(RequiredCustomFieldValidator::class),
+      Stub::makeEmpty(SettingsController::class),
+      Stub::makeEmpty(FormsRepository::class),
+      Stub::makeEmpty(StatisticsFormsRepository::class),
+      Stub::makeEmpty(WPFunctions::class)
+    );
+
+    $result = $testee->isSubscribedToAnyFormSegments($form, $subscriber);
+    expect($result)->equals(true);
+  }
+
+  public function testItShouldReturnFalseIfNotSubscribedToAnySegmentsInForm() {
+    $blockSegmentIds = [];
+    $segmentIds = [17];
+    $formSegments = [17];
+    $subscriberId = 1;
+
+    $form = Stub::makeEmpty(
+      FormEntity::class,
+      [
+        'getSettingsSegmentIds' => function() use ($segmentIds): array {
+          return $segmentIds;
+        },
+        'getSegmentBlocksSegmentIds' => function() use ($blockSegmentIds) {
+          return $blockSegmentIds;
+        },
+      ]
+    );
+
+    $subscriber = Stub::makeEmpty(
+      SubscriberEntity::class,
+      [
+        'getId' => function() use($subscriberId): int {
+          return $subscriberId;
+        },
+      ]
+    );
+
+    $subscribersFinder = $this->createMock(SubscribersFinder::class);
+    $subscribersFinder->expects($this->once())->method('findSubscribersInSegments')
+      ->with([$subscriberId], $formSegments)
+      ->willReturn([]);
+
+    $testee = new SubscriberSubscribeController(
+      Stub::makeEmpty(Captcha::class),
+      Stub::makeEmpty(CaptchaSession::class),
+      Stub::makeEmpty(SubscriberActions::class),
+      $subscribersFinder,
+      Stub::makeEmpty(SubscriptionUrlFactory::class),
+      Stub::makeEmpty(SubscriptionThrottling::class),
+      Stub::makeEmpty(FieldNameObfuscator::class),
+      Stub::makeEmpty(RequiredCustomFieldValidator::class),
+      Stub::makeEmpty(SettingsController::class),
+      Stub::makeEmpty(FormsRepository::class),
+      Stub::makeEmpty(StatisticsFormsRepository::class),
+      Stub::makeEmpty(WPFunctions::class)
+    );
+
+    $result = $testee->isSubscribedToAnyFormSegments($form, $subscriber);
+    expect($result)->equals(false);
+  }
+
   public function testSubscribeSuccess() {
 
     $captchaSessionId = 'captcha_session_id';
@@ -509,6 +623,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       ],
       $this
     );
+    $subscribersFinder = Stub::makeEmpty(SubscribersFinder::class);
     $subscriptionUrlFactory = Stub::makeEmpty(SubscriptionUrlFactory::class,
       [
         'subscribe' => function($receivedSubscriber, $receivedForm) use ($subscriber, $form) {
@@ -560,6 +675,7 @@ class SubscriberSubscribeControllerUnitTest extends \MailPoetUnitTest {
       $subscriptionCaptcha,
       $captchaSession,
       $subscriberActions,
+      $subscribersFinder,
       $subscriptionUrlFactory,
       $throttling,
       $fieldNameObfuscator,