diff --git a/assets/js/src/newsletter_editor/blocks/automatedLatestContent.js b/assets/js/src/newsletter_editor/blocks/automatedLatestContent.js
index e86c8b0779..3ed52fa77b 100644
--- a/assets/js/src/newsletter_editor/blocks/automatedLatestContent.js
+++ b/assets/js/src/newsletter_editor/blocks/automatedLatestContent.js
@@ -9,10 +9,12 @@
 define([
     'newsletter_editor/App',
     'newsletter_editor/blocks/base',
+    'newsletter_editor/blocks/button',
+    'newsletter_editor/blocks/divider',
     'newsletter_editor/components/wordpress',
     'underscore',
     'jquery',
-  ], function(App, BaseBlock, WordpressComponent, _, jQuery) {
+  ], function(App, BaseBlock, ButtonBlock, DividerBlock, WordpressComponent, _, jQuery) {
 
   "use strict";
 
@@ -249,7 +251,7 @@ define([
       }
     },
     showButtonSettings: function(event) {
-      var buttonModule = App.module('blocks.button');
+      var buttonModule = ButtonBlock;
       (new buttonModule.ButtonBlockSettingsView({
         model: this.model.get('readMoreButton'),
         renderOptions: {
@@ -260,7 +262,7 @@ define([
       })).render();
     },
     showDividerSettings: function(event) {
-      var dividerModule = App.module('blocks.divider');
+      var dividerModule = DividerBlock;
       (new dividerModule.DividerBlockSettingsView({
         model: this.model.get('divider'),
         renderOptions: {
diff --git a/assets/js/src/newsletter_editor/blocks/posts.js b/assets/js/src/newsletter_editor/blocks/posts.js
index 547a421e32..39e4525a76 100644
--- a/assets/js/src/newsletter_editor/blocks/posts.js
+++ b/assets/js/src/newsletter_editor/blocks/posts.js
@@ -20,7 +20,9 @@ define([
     'newsletter_editor/App',
     'newsletter_editor/components/wordpress',
     'newsletter_editor/blocks/base',
-  ], function(Backbone, Marionette, Radio, _, jQuery, MailPoet, App, WordpressComponent, BaseBlock) {
+    'newsletter_editor/blocks/button',
+    'newsletter_editor/blocks/divider',
+  ], function(Backbone, Marionette, Radio, _, jQuery, MailPoet, App, WordpressComponent, BaseBlock, ButtonBlock, DividerBlock) {
 
   "use strict";
 
@@ -115,6 +117,12 @@ define([
 
       if (data.posts.length === 0) return;
 
+      WordpressComponent.getTransformedPosts(data).done(function(posts) {
+        console.log('Available posts fetched', arguments);
+        collection.add(posts, { at: index });
+      }).fail(function() {
+        console.log('Posts fetchPosts error', arguments);
+      });
       // TODO: Move query logic to new AJAX format
       //mailpoet_post_wpi('automated_latest_content.php', data, function(response) {
         //console.log('Available posts fetched', arguments);
@@ -437,7 +445,7 @@ define([
       };
     },
     showButtonSettings: function(event) {
-      var buttonModule = App.module('blocks.button');
+      var buttonModule = ButtonBlock;
       (new buttonModule.ButtonBlockSettingsView({
         model: this.model.get('readMoreButton'),
         renderOptions: {
@@ -448,7 +456,7 @@ define([
       })).render();
     },
     showDividerSettings: function(event) {
-      var dividerModule = App.module('blocks.divider');
+      var dividerModule = DividerBlock;
       (new dividerModule.DividerBlockSettingsView({
         model: this.model.get('divider'),
         renderOptions: {
diff --git a/assets/js/src/newsletter_editor/components/wordpress.js b/assets/js/src/newsletter_editor/components/wordpress.js
index f45ae1fd42..2b21cba21c 100644
--- a/assets/js/src/newsletter_editor/components/wordpress.js
+++ b/assets/js/src/newsletter_editor/components/wordpress.js
@@ -9,7 +9,8 @@ define([
   var postTypesCache,
       taxonomiesCache = {},
       termsCache = {},
-      postsCache = {};
+      postsCache = {},
+      transformedPostsCache = {};
 
   Module.getPostTypes = function() {
     if (!postTypesCache) {
@@ -65,6 +66,19 @@ define([
     return postsCache[key];
   };
 
+  Module.getTransformedPosts = function(options) {
+    var key = JSON.stringify(options);
+    if (!transformedPostsCache[key]) {
+      transformedPostsCache[key] = MailPoet.Ajax.post({
+        endpoint: 'wordpress',
+        action: 'getTransformedPosts',
+        data: options || {},
+      });
+    }
+
+    return transformedPostsCache[key];
+  };
+
   App.on('start', function(options) {
     // Prefetch post types
     Module.getPostTypes();
diff --git a/lib/Newsletter/PostsTransformer.php b/lib/Newsletter/PostsTransformer.php
new file mode 100644
index 0000000000..e26b0847f1
--- /dev/null
+++ b/lib/Newsletter/PostsTransformer.php
@@ -0,0 +1,357 @@
+<?php
+namespace MailPoet\Newsletter;
+
+use \pQuery;
+
+if(!defined('ABSPATH')) exit;
+
+class PostsTransformer {
+
+  const MAX_EXCERPT_LENGTH = 60;
+
+  /**
+   * Transforms a list of posts into editor format
+   */
+  static function transform($posts, $args) {
+    $results = array();
+
+    $total_posts = count($posts);
+    $use_divider = (isset($args['showDivider'])) ? (bool)$args['showDivider'] : false;
+    $title_list_only = $args['displayType'] === 'titleOnly' && $args['titleFormat'] === 'ul';
+
+    foreach ($posts as $index => $post) {
+      if ($title_list_only) {
+        $results[] = self::getPostTitle($post, $args);
+      } else {
+        $postJSON = self::postToEditorJson($post, $args);
+
+        $results = array_merge($results, $postJSON);
+
+        if ($use_divider && $index + 1 < $total_posts) {
+          $results[] = $args['divider'];
+        }
+      }
+    }
+
+    if ($title_list_only && !empty($results)) {
+      $results = array(
+        array(
+          'type' => 'text',
+          'text' => '<ul>' . implode('', $results) . '</ul>',
+        ),
+      );
+    }
+
+    return $results;
+  }
+
+  private static function postToEditorJson($post, $args) {
+    if ($args['displayType'] === 'titleOnly') {
+      $content = '';
+    } elseif ($args['displayType'] === 'excerpt') {
+      // get excerpt
+      if(!empty($post->post_excerpt)) {
+        $content = $post->post_excerpt;
+      } else {
+        // if excerpt is empty then try to find the "more" tag
+        $excerpts = explode('<!--more-->', $post->post_content);
+        if (count($excerpts) > 1) {
+          // <!--more--> separator was present
+          $content = $excerpts[0];
+        } else {
+          // Separator not present, try to shorten long posts
+          $content = self::postContentToExcerpt($post->post_content, self::MAX_EXCERPT_LENGTH);
+        }
+      }
+    } else {
+      $content = $post->post_content;
+    }
+
+    if (strlen($post->post_content) < strlen($content)) {
+      $hideReadMore = true;
+    } else {
+      $hideReadMore = false;
+    }
+
+    $content = self::stripShortCodes($content);
+
+    // remove wysija nl shortcode
+    $content = preg_replace('/\<div class="wysija-register">(.*?)\<\/div>/','',$content);
+
+    // convert embedded content if necessary
+    $content = self::convertEmbeddedContent($content);
+
+    // convert h4 h5 h6 to h3
+    $content = preg_replace('/<([\/])?h[456](.*?)>/', '<$1h3$2>', $content);
+
+    if ($args['titlePosition'] === 'aboveBlock') {
+      $content = self::getPostTitle($post, $args) . $content;
+    }
+
+    // convert currency signs
+    $content = str_replace(array('$', '€', '£', '¥'), array('&#36;', '&euro;', '&pound;', '&#165;'), $content);
+
+    // strip useless tags
+    $tags_not_being_stripped = array('<img>', '<p>','<em>','<span>','<b>','<strong>','<i>','<h1>','<h2>','<h3>','<a>','<ul>','<ol>','<li>','<br>');
+    $content = strip_tags($content, implode('',$tags_not_being_stripped));
+
+    $content = wpautop($content);
+
+    if (!$hideReadMore && $args['readMoreType'] === 'link') {
+      $content .= '<p><a href="' . get_permalink($post->ID) . '" target="_blank">' . stripslashes($args['readMoreText']) . '</a></p>';
+    }
+
+    // Append author and categories above and below contents
+    foreach (array('above', 'below') as $position) {
+      $position_field = $position . 'Text';
+      if ($args['showCategories'] === $position_field || $args['showAuthor'] === $position_field) {
+        $text = '';
+
+        if ($args['showAuthor'] === $position_field) {
+          $text .= self::getPostAuthor($args['authorPrecededBy'], $post->post_author);
+        }
+
+        if ($args['showCategories'] === $position_field) {
+          if (!empty($text)) $text .= '<br />';
+          $text .= self::getPostCategories($args['categoriesPrecededBy'], $post);
+        }
+
+        if (!empty($text)) $text = '<p>' . $text . '</p>';
+        if ($position === 'above') $content = $text . $content;
+        else if ($position === 'below') $content .= $text;
+      }
+    }
+
+    $root = pQuery::parseStr($content);
+
+    // Step 1: Hoist image tags to root level, preserving order and inserting
+    // images before top ancestor
+
+    foreach ($root->query('img') as $item) {
+      $top_ancestor = self::findTopAncestor($item);
+      $offset = $top_ancestor->index();
+
+      if ($item->hasParent('a')) {
+        $item = $item->parent;
+      }
+
+      $item->changeParent($root, $offset);
+    }
+
+    // Step 2: Perform transformation: turn special tags to their respective
+    // JSON objects, turn other root children into text blocks
+
+    $structure = array();
+
+    // Prepend featured image if current post has one
+    if(in_array($args['displayType'], array('full', 'excerpt')) && has_post_thumbnail($post->ID)) {
+      $thumbnail_id = get_post_thumbnail_id($post->ID);
+
+      // get attachment data (src, width, height)
+      $image_info = wp_get_attachment_image_src($thumbnail_id, 'single-post-thumbnail');
+
+      // get alt text
+      $alt_text = trim(strip_tags(get_post_meta($thumbnail_id, '_wp_attachment_image_alt', true)));
+      if(strlen($alt_text) === 0) {
+        // if the alt text is empty then use the post title
+        $alt_text = trim(strip_tags($post->post_title));
+      }
+
+      $structure[] = array(
+        'type' => 'image',
+        'link' => '',
+        'src' => $image_info[0],
+        'alt' => $alt_text,
+        'padded' => (bool)$args['imagePadded'],
+        'width' => $image_info[1],
+        'height' => $image_info[2],
+        'styles' => array(
+          'block' => array(
+            'textAlign' => 'center',
+          ),
+        ),
+      );
+    }
+
+    foreach ($root->children as $item) {
+      if ($item->tag === 'img' || $item->tag === 'a' && $item->query('img')) {
+        $link = '';
+        $image = $item;
+        if ($item->tag === 'a') {
+          $link = $item->getAttribute('href');
+          $image = $item->children[0];
+        }
+
+        $structure[] = array(
+          'type' => 'image',
+          'link' => $link,
+          'src' => $image->getAttribute('src'),
+          'alt' => $image->getAttribute('alt'),
+          'padded' => (bool)$args['imagePadded'],
+          'width' => $image->getAttribute('width'),
+          'height' => $image->getAttribute('height'),
+          'styles' => array(
+            'block' => array(
+              'textAlign' => 'center',
+            ),
+          ),
+        );
+      } else {
+        $structure[] = array(
+          'type' => 'text',
+          'text' => $item->toString(),
+        );
+      }
+    }
+
+    // Step 3: Merge neighboring text blocks into one, remove empty text blocks
+
+    $updated_structure = array();
+    $text_accumulator = '';
+    foreach ($structure as $item) {
+      if ($item['type'] === 'text') {
+        $text_accumulator .= $item['text'];
+      }
+      if ($item['type'] !== 'text') {
+        if (!empty($text_accumulator)) {
+          $updated_structure[] = array(
+            'type' => 'text',
+            'text' => trim($text_accumulator),
+          );
+          $text_accumulator = '';
+        }
+        $updated_structure[] = $item;
+      }
+    }
+
+    if (!empty($text_accumulator)) {
+      $updated_structure[] = array(
+        'type' => 'text',
+        'text' => trim($text_accumulator),
+      );
+    }
+
+
+    if ($args['titlePosition'] === 'inTextBlock') {
+      // Attach title to the first text block
+      $text_block_index = null;
+      foreach ($updated_structure as $index => $block) {
+        if ($block['type'] === 'text') {
+          $text_block_index = $index;
+          break;
+        }
+      }
+
+      $title = self::getPostTitle($post, $args);
+      if ($text_block_index === null) {
+        $updated_structure[] = array(
+          'type' => 'text',
+          'text' => $title,
+        );
+      } else {
+        $updated_structure[$text_block_index]['text'] = $title . $updated_structure[$text_block_index]['text'];
+      }
+    }
+
+    if (!$hideReadMore && $args['readMoreType'] === 'button') {
+      $button = $args['readMoreButton'];
+      $button['url'] = get_permalink($post->ID);
+      $updated_structure[] = $button;
+    }
+
+    return $updated_structure;
+  }
+
+  private static function findTopAncestor($item) {
+    while ($item->parent->parent !== null) {
+      $item = $item->parent;
+    }
+    return $item;
+  }
+
+  private static function stripShortCodes($content) {
+    if(strlen(trim($content)) === 0) {
+      return '';
+    }
+    // remove captions
+    $content = preg_replace("/\[caption.*?\](.*<\/a>)(.*?)\[\/caption\]/", '$1', $content);
+
+    // remove other shortcodes
+    $content = preg_replace('/\[[^\[\]]*\]/', '', $content);
+
+    return $content;
+  }
+
+  private static function convertEmbeddedContent($content = '') {
+    // remove embedded video and replace with links
+    $content = preg_replace('#<iframe.*?src=\"(.+?)\".*><\/iframe>#', '<a href="$1">'.__('Click here to view media.').'</a>', $content);
+
+    // replace youtube links
+    $content = preg_replace('#http://www.youtube.com/embed/([a-zA-Z0-9_-]*)#Ui', 'http://www.youtube.com/watch?v=$1', $content);
+
+    return $content;
+  }
+
+  private static function getPostAuthor($preceded_by, $author_id) {
+
+    if(!empty($author_id)) {
+      $author_name = get_the_author_meta('display_name', (int)$author_id);
+
+      // check if the user specified a label to be displayed before the author's name
+      if(strlen(trim($preceded_by)) > 0) {
+        $author_name = stripslashes(trim($preceded_by)).' '.$author_name;
+      }
+      return $author_name;
+    }
+
+    return '';
+  }
+
+  private static function getPostCategories($preceded_by, $post) {
+    $content = '';
+
+    // Get categories
+    $categories = wp_get_post_terms($post->ID, get_object_taxonomies($post->post_type), array('fields' => 'names'));
+    if(!empty($categories)) {
+      // check if the user specified a label to be displayed before the author's name
+      if(strlen(trim($preceded_by)) > 0) {
+        $content = stripslashes(trim($preceded_by)).' ';
+      }
+
+      $content .= join(', ', $categories);
+    }
+
+    return $content;
+  }
+
+  private static function getPostTitle($post, $args) {
+    $title = $post->post_title;
+
+    if ((bool)$args['titleIsLink']) {
+      $title = '<a href="' . get_permalink($post->ID) . '">' . $title . '</a>';
+    }
+
+    if (in_array($args['titleFormat'], array('h1', 'h2', 'h3'))) {
+      $tag = $args['titleFormat'];
+    } elseif ($args['titleFormat'] === 'ul') {
+      $tag = 'li';
+    } else {
+      $tag = 'h1';
+    }
+
+    $alignment = (in_array($args['titleAlignment'], array('left', 'right', 'center'))) ? $args['titleAlignment'] : 'left';
+
+    return '<' . $tag . ' style="text-align: ' . $alignment . '">' . $title . '</' . $tag . '>';
+  }
+
+  /**
+   * make an excerpt with a certain number of words
+   * @param type $text
+   * @param type $num_words
+   * @param type $more
+   * @return type
+   */
+  private static function postContentToExcerpt($text, $num_words = 8, $more = ' &hellip;'){
+    return wp_trim_words($text, $num_words, $more);
+  }
+}
diff --git a/lib/Router/Wordpress.php b/lib/Router/Wordpress.php
index c03ddcbe30..2b8f72ca0b 100644
--- a/lib/Router/Wordpress.php
+++ b/lib/Router/Wordpress.php
@@ -1,6 +1,8 @@
 <?php
 namespace MailPoet\Router;
 
+use \MailPoet\Newsletter\PostsTransformer;
+
 if(!defined('ABSPATH')) exit;
 
 class Wordpress {
@@ -43,7 +45,34 @@ class Wordpress {
       $parameters['s'] = $args['search'];
     }
 
-    if (isset($args['terms']) && is_array($args['terms']) && !empty($args['terms'])) {
+    $parameters['tax_query'] = $this->constructTaxonomiesQuery($args);
+
+    wp_send_json(get_posts($parameters));
+  }
+
+  function getTransformedPosts($args) {
+    $parameters = array(
+      'posts_per_page' => (isset($args['amount'])) ? (int)$args['amount'] : 10,
+      'post_type' => (isset($args['contentType'])) ? $args['contentType'] : 'post',
+      'orderby' => 'date',
+      'order' => ($args['sortBy'] === 'newest') ? 'DESC' : 'ASC',
+    );
+
+    if (isset($args['posts']) && is_array($args['posts'])) {
+      $parameters['post__in'] = $args['posts'];
+    }
+
+    $parameters['tax_query'] = $this->constructTaxonomiesQuery($args);
+
+    $posts = get_posts($parameters);
+
+    wp_send_json(PostsTransformer::transform($posts, $args));
+  }
+
+  private function constructTaxonomiesQuery($args) {
+    $taxonomies_query = array();
+
+    if (isset($args['terms']) && is_array($args['terms'])) {
       // Add filtering by tags and categories
       $tags = array();
       $categories = array();
@@ -52,7 +81,6 @@ class Wordpress {
         else if ($term['taxonomy'] === 'post_tag') $tags[] = $term['id'];
       }
 
-      $taxonomies_query = array();
       foreach (array('post_tag' => $tags, 'category' => $categories) as $taxonomy => $terms) {
         if (!empty($terms)) {
           $tax = array(
@@ -69,10 +97,11 @@ class Wordpress {
         // With exclusion we want to use 'AND', because we want posts that don't have excluded tags/categories
         // But with inclusion we want to use 'OR', because we want posts that have any of the included tags/categories
         $taxonomies_query['relation'] = ($args['inclusionType'] === 'exclude') ? 'AND' : 'OR';
-        $parameters['tax_query'] = $taxonomies_query;
+
+        return $taxonomies_query;
       }
     }
 
-    wp_send_json(get_posts($parameters));
+    return $taxonomies_query;
   }
 }