diff --git a/assets/js/src/forms/form.jsx b/assets/js/src/forms/form.jsx
new file mode 100644
index 0000000000..113b2f52fb
--- /dev/null
+++ b/assets/js/src/forms/form.jsx
@@ -0,0 +1,56 @@
+import React from 'react'
+import ReactDOM from 'react-dom'
+import { Router, History } from 'react-router'
+import MailPoet from 'mailpoet'
+import Form from 'form/form.jsx'
+
+const fields = [
+  {
+    name: 'name',
+    label: 'Name',
+    type: 'text'
+  },
+  {
+    name: 'segments',
+    label: 'Lists',
+    type: 'selection',
+    endpoint: 'segments'
+  }
+]
+
+const messages = {
+  updated: function() {
+    MailPoet.Notice.success('Form successfully updated!');
+  },
+  created: function() {
+    MailPoet.Notice.success('Form successfully added!');
+  }
+}
+
+const FormForm = React.createClass({
+  mixins: [
+    History
+  ],
+  render() {
+    return (
+      <div>
+        <h2 className="title">
+          Form <a
+            href="javascript:;"
+            className="add-new-h2"
+            onClick={ this.history.goBack }
+          >Back to list</a>
+        </h2>
+
+        <Form
+          endpoint="forms"
+          fields={ fields }
+          params={ this.props.params }
+          messages={ messages }
+          onSuccess={ this.history.goBack } />
+      </div>
+    );
+  }
+});
+
+module.exports = FormForm
\ No newline at end of file
diff --git a/assets/js/src/forms/forms.jsx b/assets/js/src/forms/forms.jsx
new file mode 100644
index 0000000000..2388b491c6
--- /dev/null
+++ b/assets/js/src/forms/forms.jsx
@@ -0,0 +1,29 @@
+import React from 'react'
+import ReactDOM from 'react-dom'
+import { Router, Route, IndexRoute } from 'react-router'
+import FormList from 'forms/list.jsx'
+import FormForm from 'forms/form.jsx'
+import createHashHistory from 'history/lib/createHashHistory'
+
+let history = createHashHistory({ queryKey: false })
+
+const App = React.createClass({
+  render() {
+    return this.props.children
+  }
+});
+
+let container = document.getElementById('forms_container');
+
+if(container) {
+  ReactDOM.render((
+    <Router history={ history }>
+      <Route path="/" component={ App }>
+        <IndexRoute component={ FormList } />
+        <Route path="new" component={ FormForm } />
+        <Route path="edit/:id" component={ FormForm } />
+        <Route path="*" component={ FormList } />
+      </Route>
+    </Router>
+  ), container);
+}
\ No newline at end of file
diff --git a/assets/js/src/forms/list.jsx b/assets/js/src/forms/list.jsx
new file mode 100644
index 0000000000..a830f65f06
--- /dev/null
+++ b/assets/js/src/forms/list.jsx
@@ -0,0 +1,178 @@
+import React from 'react'
+import ReactDOM from 'react-dom'
+import { Router, Link, History } from 'react-router'
+import Listing from 'listing/listing.jsx'
+import classNames from 'classnames'
+import MailPoet from 'mailpoet'
+
+const columns = [
+  {
+    name: 'name',
+    label: 'Name',
+    sortable: true
+  },
+  {
+    name: 'created_at',
+    label: 'Created on',
+    sortable: true
+  }
+];
+
+const messages = {
+  onTrash: function(response) {
+    let count = ~~response.forms;
+    let message = null;
+
+    if(count === 1 || response === true) {
+      message = (
+        '1 form was moved to the trash.'
+      );
+    } else if(count > 1) {
+      message = (
+        '%$1d forms were moved to the trash.'
+      ).replace('%$1d', count);
+    }
+
+    if(message !== null) {
+      MailPoet.Notice.success(message);
+    }
+  },
+  onDelete: function(response) {
+    let count = ~~response.forms;
+    let message = null;
+
+    if(count === 1 || response === true) {
+      message = (
+        '1 form was permanently deleted.'
+      );
+    } else if(count > 1) {
+      message = (
+        '%$1d forms were permanently deleted.'
+      ).replace('%$1d', count);
+    }
+
+    if(message !== null) {
+      MailPoet.Notice.success(message);
+    }
+  },
+  onRestore: function(response) {
+    let count = ~~response.forms;
+    let message = null;
+
+    if(count === 1 || response === true) {
+      message = (
+        '1 form has been restored from the trash.'
+      );
+    } else if(count > 1) {
+      message = (
+        '%$1d forms have been restored from the trash.'
+      ).replace('%$1d', count);
+    }
+
+    if(message !== null) {
+      MailPoet.Notice.success(message);
+    }
+  }
+};
+
+const item_actions = [
+  {
+    name: 'edit',
+    link: function(item) {
+      return (
+        <Link to={ `/edit/${item.id}` }>Edit</Link>
+      );
+    }
+  },
+  {
+    name: 'duplicate_form',
+    refresh: true,
+    link: function(item) {
+      return (
+        <a
+          href="javascript:;"
+          onClick={ this.onDuplicate.bind(null, item) }
+        >Duplicate</a>
+      );
+    },
+    onDuplicate: function(item) {
+      MailPoet.Ajax.post({
+        endpoint: 'forms',
+        action: 'duplicate',
+        data: item.id
+      }).done(function() {
+        MailPoet.Notice.success(
+          ('List "%$1s" has been duplicated.').replace('%$1s', item.name)
+        );
+      });
+    }
+  }
+];
+
+const bulk_actions = [
+  {
+    name: 'trash',
+    label: 'Trash',
+    getData: function() {
+      return {
+        confirm: false
+      }
+    },
+    onSuccess: messages.onDelete
+  }
+];
+
+const FormList = React.createClass({
+  renderItem: function(form, actions) {
+    let row_classes = classNames(
+      'manage-column',
+      'column-primary',
+      'has-row-actions'
+    );
+
+    let segments = mailpoet_segments.filter(function(segment) {
+      return (jQuery.inArray(segment.id, form.segments) !== -1);
+    }).map(function(segment) {
+      return segment.name;
+    }).join(', ');
+
+    return (
+      <div>
+        <td className={ row_classes }>
+          <strong>
+            <a>{ form.name }</a>
+          </strong>
+          { actions }
+        </td>
+        <td className="column-format" data-colname="Lists">
+          { segments }
+        </td>
+        <td className="column-date" data-colname="Created on">
+          <abbr>{ form.created_at }</abbr>
+        </td>
+      </div>
+    );
+  },
+  render() {
+    return (
+      <div>
+        <h2 className="title">
+          Forms <Link className="add-new-h2" to="/new">New</Link>
+        </h2>
+
+        <Listing
+          messages={ messages }
+          search={ false }
+          limit={ 1000 }
+          endpoint="forms"
+          onRenderItem={ this.renderItem }
+          columns={ columns }
+          bulk_actions={ bulk_actions }
+          item_actions={ item_actions }
+        />
+      </div>
+    );
+  }
+});
+
+module.exports = FormList;
\ No newline at end of file
diff --git a/assets/js/src/listing/bulk_actions.jsx b/assets/js/src/listing/bulk_actions.jsx
index b7d44a2359..fcc154d966 100644
--- a/assets/js/src/listing/bulk_actions.jsx
+++ b/assets/js/src/listing/bulk_actions.jsx
@@ -45,12 +45,13 @@ function(
 
       data.action = this.state.action;
 
+      var callback = function() {};
       if(action['onSuccess'] !== undefined) {
-        data.onSuccess = action.onSuccess;
+        callback = action.onSuccess;
       }
 
       if(data.action) {
-        this.props.onBulkAction(selected_ids, data);
+        this.props.onBulkAction(selected_ids, data, callback);
       }
 
       this.setState({
diff --git a/assets/js/src/listing/filters.jsx b/assets/js/src/listing/filters.jsx
index 5617619e07..4bf174db19 100644
--- a/assets/js/src/listing/filters.jsx
+++ b/assets/js/src/listing/filters.jsx
@@ -36,6 +36,7 @@ function(
           let default_value = false;
           if(selected_filters[filter] !== undefined && selected_filters[filter]) {
             default_value = selected_filters[filter]
+
           } else {
             jQuery(`select[name="${filter}"]`).val('');
           }
diff --git a/assets/js/src/listing/listing.jsx b/assets/js/src/listing/listing.jsx
index e8ac166d1a..f5d192779d 100644
--- a/assets/js/src/listing/listing.jsx
+++ b/assets/js/src/listing/listing.jsx
@@ -46,8 +46,11 @@ define(
       handleRestoreItem: function(id) {
         this.props.onRestoreItem(id);
       },
-      handleDeleteItem: function(id, confirm = false) {
-        this.props.onDeleteItem(id, confirm);
+      handleTrashItem: function(id) {
+        this.props.onTrashItem(id);
+      },
+      handleDeleteItem: function(id) {
+        this.props.onDeleteItem(id);
       },
       handleToggleItem: function(id) {
         this.setState({ toggled: !this.state.toggled });
@@ -86,10 +89,26 @@ define(
                   {(index < (custom_actions.length - 1)) ? ' | ' : ''}
                 </span>
               );
+            } else if(action.link) {
+              return (
+                <span
+                  key={ 'action-'+index } className={ action.name }>
+                  { action.link(this.props.item) }
+                  {(index < (custom_actions.length - 1)) ? ' | ' : ''}
+                </span>
+              );
             } else {
               return (
-                <span key={ 'action-'+index } className={ action.name }>
-                  { action.link(this.props.item) }
+                <span
+                  key={ 'action-'+index } className={ action.name }>
+                  <a href="javascript:;" onClick={
+                    (action.onClick !== undefined)
+                    ? action.onClick.bind(null,
+                        this.props.item,
+                        this.props.onRefreshItems
+                      )
+                    : false
+                  }>{ action.label }</a>
                   {(index < (custom_actions.length - 1)) ? ' | ' : ''}
                 </span>
               );
@@ -123,8 +142,7 @@ define(
                     href="javascript:;"
                     onClick={ this.handleDeleteItem.bind(
                       null,
-                      this.props.item.id,
-                      true
+                      this.props.item.id
                     )}
                   >Delete permanently</a>
                 </span>
@@ -145,10 +163,9 @@ define(
                 <span className="trash">
                   <a
                     href="javascript:;"
-                    onClick={ this.handleDeleteItem.bind(
+                    onClick={ this.handleTrashItem.bind(
                       null,
-                      this.props.item.id,
-                      false
+                      this.props.item.id
                     ) }>
                     Trash
                   </a>
@@ -233,7 +250,7 @@ define(
                 </td>
               </tr>
 
-              {this.props.items.map(function(item) {
+              {this.props.items.map(function(item, index) {
                 item.id = parseInt(item.id, 10);
                 item.selected = (this.props.selected_ids.indexOf(item.id) !== -1);
 
@@ -244,12 +261,13 @@ define(
                     onRenderItem={ this.props.onRenderItem }
                     onDeleteItem={ this.props.onDeleteItem }
                     onRestoreItem={ this.props.onRestoreItem }
+                    onTrashItem={ this.props.onTrashItem }
                     onRefreshItems={ this.props.onRefreshItems }
                     selection={ this.props.selection }
                     is_selectable={ this.props.is_selectable }
                     item_actions={ this.props.item_actions }
                     group={ this.props.group }
-                    key={ 'item-' + item.id }
+                    key={ 'item-' + index }
                     item={ item } />
                 );
               }.bind(this))}
@@ -426,7 +444,27 @@ define(
           this.getItems();
         }.bind(this));
       },
-      handleDeleteItem: function(id, confirm = false) {
+      handleTrashItem: function(id) {
+        this.setState({
+          loading: true,
+          page: 1
+        });
+
+        MailPoet.Ajax.post({
+          endpoint: this.props.endpoint,
+          action: 'trash',
+          data: id
+        }).done(function(response) {
+          if(
+            this.props.messages !== undefined
+            && this.props.messages['onTrash'] !== undefined
+          ) {
+            this.props.messages.onTrash(response);
+          }
+          this.getItems();
+        }.bind(this));
+      },
+      handleDeleteItem: function(id) {
         this.setState({
           loading: true,
           page: 1
@@ -435,31 +473,18 @@ define(
         MailPoet.Ajax.post({
           endpoint: this.props.endpoint,
           action: 'delete',
-          data: {
-            id: id,
-            confirm: confirm
-          }
+          data: id
         }).done(function(response) {
-          if(confirm === true) {
-            if(
-              this.props.messages !== undefined
-              && this.props.messages['onConfirmDelete'] !== undefined
-            ) {
-              this.props.messages.onConfirmDelete(response);
-            }
-          } else {
-            if(
-              this.props.messages !== undefined
-              && this.props.messages['onDelete'] !== undefined
-            ) {
-              this.props.messages.onDelete(response);
-            }
+          if(
+            this.props.messages !== undefined
+            && this.props.messages['onDelete'] !== undefined
+          ) {
+            this.props.messages.onDelete(response);
           }
-
           this.getItems();
         }.bind(this));
       },
-      handleBulkAction: function(selected_ids, params) {
+      handleBulkAction: function(selected_ids, params, callback) {
         if(
           this.state.selection === false
           && this.state.selected_ids.length === 0
@@ -470,12 +495,6 @@ define(
         this.setState({ loading: true });
 
         var data = params || {};
-        var callback = ((data['onSuccess'] !== undefined)
-          ? data['onSuccess']
-          : function() {}
-        );
-        delete data.onSuccess;
-
         data.listing = {
           offset: 0,
           limit: 0,
@@ -621,12 +640,9 @@ define(
               onSuccess: this.props.messages.onRestore
             },
             {
-              name: 'trash',
+              name: 'delete',
               label: 'Delete permanently',
-              onSuccess: this.props.messages.onConfirmDelete,
-              getData: function() {
-                return { confirm: true };
-              }
+              onSuccess: this.props.messages.onDelete
             }
           ];
         }
@@ -702,6 +718,7 @@ define(
                 onRenderItem={ this.handleRenderItem }
                 onDeleteItem={ this.handleDeleteItem }
                 onRestoreItem={ this.handleRestoreItem }
+                onTrashItem={ this.handleTrashItem }
                 onRefreshItems={ this.handleRefreshItems }
                 columns={ this.props.columns }
                 is_selectable={ bulk_actions.length > 0 }
diff --git a/assets/js/src/newsletters/list.jsx b/assets/js/src/newsletters/list.jsx
index ec1e670e54..bc17b093b1 100644
--- a/assets/js/src/newsletters/list.jsx
+++ b/assets/js/src/newsletters/list.jsx
@@ -38,7 +38,7 @@ define(
     ];
 
     var messages = {
-      onDelete: function(response) {
+      onTrash: function(response) {
         var count = ~~response.newsletters;
         var message = null;
 
@@ -56,7 +56,7 @@ define(
           MailPoet.Notice.success(message);
         }
       },
-      onConfirmDelete: function(response) {
+      onDelete: function(response) {
         var count = ~~response.newsletters;
         var message = null;
 
@@ -98,12 +98,7 @@ define(
       {
         name: 'trash',
         label: 'Trash',
-        getData: function() {
-          return {
-            confirm: false
-          }
-        },
-        onSuccess: messages.onDelete
+        onSuccess: messages.onTrash
       }
     ];
 
diff --git a/assets/js/src/segments/list.jsx b/assets/js/src/segments/list.jsx
index d6c7d4b809..cf8861b5d0 100644
--- a/assets/js/src/segments/list.jsx
+++ b/assets/js/src/segments/list.jsx
@@ -41,58 +41,58 @@ var columns = [
 ];
 
 var messages = {
-  onDelete: function(response) {
-    var count = ~~response.segments;
-    var message = null;
+  onTrash: function(response) {
+    if(response) {
+      var message = null;
+      if(~~response === 1) {
+        message = (
+          '1 segment was moved to the trash.'
+        );
+      } else if(~~response > 1) {
+        message = (
+          '%$1d segments were moved to the trash.'
+        ).replace('%$1d', ~~response);
+      }
 
-    if(count === 1 || response === true) {
-      message = (
-        '1 segment was moved to the trash.'
-      );
-    } else if(count > 1) {
-      message = (
-        '%$1d segments were moved to the trash.'
-      ).replace('%$1d', count);
-    }
-
-    if(message !== null) {
-      MailPoet.Notice.success(message);
+      if(message !== null) {
+        MailPoet.Notice.success(message);
+      }
     }
   },
-  onConfirmDelete: function(response) {
-    var count = ~~response.segments;
-    var message = null;
+  onDelete: function(response) {
+    if(response) {
+      var message = null;
+      if(~~response === 1) {
+        message = (
+          '1 segment was permanently deleted.'
+        );
+      } else if(~~response > 1) {
+        message = (
+          '%$1d segments were permanently deleted.'
+        ).replace('%$1d', ~~response);
+      }
 
-    if(count === 1 || response === true) {
-      message = (
-        '1 segment was permanently deleted.'
-      );
-    } else if(count > 1) {
-      message = (
-        '%$1d segments were permanently deleted.'
-      ).replace('%$1d', count);
-    }
-
-    if(message !== null) {
-      MailPoet.Notice.success(message);
+      if(message !== null) {
+        MailPoet.Notice.success(message);
+      }
     }
   },
   onRestore: function(response) {
-    var count = ~~response.segments;
-    var message = null;
+    if(response) {
+      var message = null;
+      if(~~response === 1) {
+        message = (
+          '1 segment has been restored from the trash.'
+        );
+      } else if(~~response > 1) {
+        message = (
+          '%$1d segments have been restored from the trash.'
+        ).replace('%$1d', ~~response);
+      }
 
-    if(count === 1 || response === true) {
-      message = (
-        '1 segment has been restored from the trash.'
-      );
-    } else if(count > 1) {
-      message = (
-        '%$1d segments have been restored from the trash.'
-      ).replace('%$1d', count);
-    }
-
-    if(message !== null) {
-      MailPoet.Notice.success(message);
+      if(message !== null) {
+        MailPoet.Notice.success(message);
+      }
     }
   }
 };
@@ -100,6 +100,7 @@ var messages = {
 var item_actions = [
   {
     name: 'edit',
+    label: 'Edit',
     link: function(item) {
       return (
         <Link to={ `/edit/${item.id}` }>Edit</Link>
@@ -108,24 +109,17 @@ var item_actions = [
   },
   {
     name: 'duplicate_segment',
-    refresh: true,
-    link: function(item) {
-      return (
-        <a
-          href="javascript:;"
-          onClick={ this.onDuplicate.bind(null, item) }
-        >Duplicate</a>
-      );
-    },
-    onDuplicate: function(item) {
-      MailPoet.Ajax.post({
+    label: 'Duplicate',
+    onClick: function(item, refresh) {
+      return MailPoet.Ajax.post({
         endpoint: 'segments',
         action: 'duplicate',
         data: item.id
-      }).done(function() {
+      }).done(function(response) {
         MailPoet.Notice.success(
-          ('List "%$1s" has been duplicated.').replace('%$1s', item.name)
+          ('List "%$1s" has been duplicated.').replace('%$1s', response.name)
         );
+        refresh();
       });
     }
   },
@@ -143,12 +137,7 @@ var bulk_actions = [
   {
     name: 'trash',
     label: 'Trash',
-    getData: function() {
-      return {
-        confirm: false
-      }
-    },
-    onSuccess: messages.onDelete
+    onSuccess: messages.onTrash
   }
 ];
 
diff --git a/assets/js/src/subscribers/list.jsx b/assets/js/src/subscribers/list.jsx
index 894d454887..ba34980697 100644
--- a/assets/js/src/subscribers/list.jsx
+++ b/assets/js/src/subscribers/list.jsx
@@ -38,58 +38,58 @@ const columns = [
 ];
 
 const messages = {
-  onDelete: function(response) {
-    let count = ~~response.subscribers;
-    let message = null;
+  onTrash: function(response) {
+    if(response) {
+      var message = null;
+      if(~~response === 1) {
+        message = (
+          '1 subscriber was moved to the trash.'
+        );
+      } else if(~~response > 1) {
+        message = (
+          '%$1d subscribers were moved to the trash.'
+        ).replace('%$1d', ~~response);
+      }
 
-    if(count === 1) {
-      message = (
-        '1 subscriber was moved to the trash.'
-      ).replace('%$1d', count);
-    } else if(count > 1) {
-      message = (
-        '%$1d subscribers were moved to the trash.'
-      ).replace('%$1d', count);
-    }
-
-    if(message !== null) {
-      MailPoet.Notice.success(message);
+      if(message !== null) {
+        MailPoet.Notice.success(message);
+      }
     }
   },
-  onConfirmDelete: function(response) {
-    let count = ~~response.subscribers;
-    let message = null;
+  onDelete: function(response) {
+    if(response) {
+      var message = null;
+      if(~~response === 1) {
+        message = (
+          '1 subscriber was permanently deleted.'
+        );
+      } else if(~~response > 1) {
+        message = (
+          '%$1d subscribers were permanently deleted.'
+        ).replace('%$1d', ~~response);
+      }
 
-    if(count === 1) {
-      message = (
-        '1 subscriber was permanently deleted.'
-      ).replace('%$1d', count);
-    } else if(count > 1) {
-      message = (
-        '%$1d subscribers were permanently deleted.'
-      ).replace('%$1d', count);
-    }
-
-    if(message !== null) {
-      MailPoet.Notice.success(message);
+      if(message !== null) {
+        MailPoet.Notice.success(message);
+      }
     }
   },
   onRestore: function(response) {
-    let count = ~~response.subscribers;
-    let message = null;
+    if(response) {
+      var message = null;
+      if(~~response === 1) {
+        message = (
+          '1 subscriber has been restored from the trash.'
+        );
+      } else if(~~response > 1) {
+        message = (
+          '%$1d subscribers have been restored from the trash.'
+        ).replace('%$1d', ~~response);
+      }
 
-    if(count === 1) {
-      message = (
-        '1 subscriber has been restored from the trash.'
-      ).replace('%$1d', count);
-    } else if(count > 1) {
-      message = (
-        '%$1d subscribers have been restored from the trash.'
-      ).replace('%$1d', count);
-    }
-
-    if(message !== null) {
-      MailPoet.Notice.success(message);
+      if(message !== null) {
+        MailPoet.Notice.success(message);
+      }
     }
   }
 };
@@ -179,8 +179,7 @@ const bulk_actions = [
     onSuccess: function(response) {
       MailPoet.Notice.success(
         '%$1d subscribers were removed from all lists.'
-        .replace('%$1d', ~~response.subscribers)
-        .replace('%$2s', response.segment)
+        .replace('%$1d', ~~response)
       );
     }
   },
@@ -190,19 +189,14 @@ const bulk_actions = [
     onSuccess: function(response) {
       MailPoet.Notice.success(
         '%$1d subscribers have been confirmed.'
-        .replace('%$1d', ~~response.subscribers)
+        .replace('%$1d', ~~response)
       );
     }
   },
   {
     name: 'trash',
     label: 'Trash',
-    getData: function() {
-      return {
-        confirm: false
-      }
-    },
-    onSuccess: messages.onDelete
+    onSuccess: messages.onTrash
   }
 ];
 
diff --git a/lib/Config/Initializer.php b/lib/Config/Initializer.php
index e64019e7f8..d0ca7ef5bd 100644
--- a/lib/Config/Initializer.php
+++ b/lib/Config/Initializer.php
@@ -39,6 +39,7 @@ class Initializer {
     $newsletters = Env::$db_prefix . 'newsletters';
     $newsletter_templates = Env::$db_prefix . 'newsletter_templates';
     $segments = Env::$db_prefix . 'segments';
+    $forms = Env::$db_prefix . 'forms';
     $subscriber_segment = Env::$db_prefix . 'subscriber_segment';
     $newsletter_segment = Env::$db_prefix . 'newsletter_segment';
     $custom_fields = Env::$db_prefix . 'custom_fields';
@@ -50,6 +51,7 @@ class Initializer {
     define('MP_SETTINGS_TABLE', $settings);
     define('MP_NEWSLETTERS_TABLE', $newsletters);
     define('MP_SEGMENTS_TABLE', $segments);
+    define('MP_FORMS_TABLE', $forms);
     define('MP_SUBSCRIBER_SEGMENT_TABLE', $subscriber_segment);
     define('MP_NEWSLETTER_TEMPLATES_TABLE', $newsletter_templates);
     define('MP_NEWSLETTER_SEGMENT_TABLE', $newsletter_segment);
diff --git a/lib/Config/Menu.php b/lib/Config/Menu.php
index 493f4f6f02..3728188fc4 100644
--- a/lib/Config/Menu.php
+++ b/lib/Config/Menu.php
@@ -41,6 +41,14 @@ class Menu {
       'mailpoet-newsletters',
       array($this, 'newsletters')
     );
+    add_submenu_page(
+      'mailpoet',
+      __('Forms'),
+      __('Forms'),
+      'manage_options',
+      'mailpoet-forms',
+      array($this, 'forms')
+    );
     add_submenu_page(
       'mailpoet',
       __('Subscribers'),
@@ -163,6 +171,13 @@ class Menu {
     echo $this->renderer->render('segments.html', $data);
   }
 
+  function forms() {
+    $data = array();
+    $data['segments'] = Segment::findArray();
+
+    echo $this->renderer->render('forms.html', $data);
+  }
+
   function newsletters() {
     global $wp_roles;
 
diff --git a/lib/Config/Migrator.php b/lib/Config/Migrator.php
index 7ed64e4cff..c2a00f000b 100644
--- a/lib/Config/Migrator.php
+++ b/lib/Config/Migrator.php
@@ -21,6 +21,7 @@ class Migrator {
       'subscriber_custom_field',
       'newsletter_option_fields',
       'newsletter_option',
+      'forms'
     );
   }
 
@@ -193,6 +194,19 @@ class Migrator {
     return $this->sqlify(__FUNCTION__, $attributes);
   }
 
+  function forms() {
+    $attributes = array(
+      'id mediumint(9) NOT NULL AUTO_INCREMENT,',
+      'name varchar(90) NOT NULL,',
+      'body longtext,',
+      'created_at TIMESTAMP NOT NULL DEFAULT 0,',
+      'deleted_at TIMESTAMP NULL DEFAULT NULL,',
+      'updated_at TIMESTAMP NOT NULL DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP,',
+      'PRIMARY KEY  (id)'
+    );
+    return $this->sqlify(__FUNCTION__, $attributes);
+  }
+
   private function sqlify($model, $attributes) {
     $table = $this->prefix . $model;
 
diff --git a/lib/Listing/BulkAction.php b/lib/Listing/BulkAction.php
index 6dc435fbed..ebf87bb23a 100644
--- a/lib/Listing/BulkAction.php
+++ b/lib/Listing/BulkAction.php
@@ -5,15 +5,17 @@ if(!defined('ABSPATH')) exit;
 
 class BulkAction {
   private $listing = null;
+  private $action = null;
   private $data = null;
   private $model_class = null;
 
   function __construct($model_class, $data) {
-    $this->model_class = $model_class;
+    $this->action = $data['action'];
+    unset($data['action']);
     $this->data = $data;
-
+    $this->model_class = $model_class;
     $this->listing = new Handler(
-      $this->model_class,
+      $model_class,
       $this->data['listing']
     );
     return $this;
@@ -21,8 +23,9 @@ class BulkAction {
 
   function apply() {
     return call_user_func_array(
-      array($this->model_class, $this->data['action']),
-      array($this->listing, $this->data)
+      array($this->model_class, 'bulk'.ucfirst($this->action)),
+      array($this->listing->getSelection(), $this->data)
     );
+    return $models->count();
   }
 }
\ No newline at end of file
diff --git a/lib/Listing/Handler.php b/lib/Listing/Handler.php
index 284753eabf..7f2fa588e3 100644
--- a/lib/Listing/Handler.php
+++ b/lib/Listing/Handler.php
@@ -4,16 +4,13 @@ namespace MailPoet\Listing;
 if(!defined('ABSPATH')) exit;
 
 class Handler {
-
   private $data = array();
   private $model = null;
 
   function __construct($model_class, $data = array()) {
     $class = new \ReflectionClass($model_class);
     $this->table_name = $class->getStaticPropertyValue('_table');
-
-    $this->model = \Model::factory($model_class);
-
+    $this->model = $model_class::select('*');
     $this->data = array(
       // pagination
       'offset' => (isset($data['offset']) ? (int)$data['offset'] : 0),
@@ -31,7 +28,7 @@ class Handler {
       'selection' => (isset($data['selection']) ? $data['selection'] : null)
     );
 
-    $this->model = $this->setFilter();
+    $this->setFilter();
     $this->setSearch();
     $this->setGroup();
     $this->setOrder();
@@ -59,9 +56,9 @@ class Handler {
 
   private function setFilter() {
     if($this->data['filter'] === null) {
-      return $this->model;
+      return;
     }
-    return $this->model->filter('filterBy', $this->data['filter']);
+    $this->model = $this->model->filter('filterBy', $this->data['filter']);
   }
 
   function getSelection() {
diff --git a/lib/Listing/ItemAction.php b/lib/Listing/ItemAction.php
new file mode 100644
index 0000000000..537a503001
--- /dev/null
+++ b/lib/Listing/ItemAction.php
@@ -0,0 +1,36 @@
+<?php
+namespace MailPoet\Listing;
+
+if(!defined('ABSPATH')) exit;
+
+class ItemAction {
+  private $model = null;
+  private $action = null;
+  private $data = null;
+
+  function __construct($model_class, $data) {
+    $id = (int)$data['id'];
+    unset($data['id']);
+    $this->action = $data['action'];
+    unset($data['action']);
+    $this->model = $model_class::findOne($id);
+    if(!empty($data)) {
+      $this->data = $data;
+    }
+    return $this;
+  }
+
+  function apply() {
+    if($this->data === null) {
+      return call_user_func_array(
+        array($this->model, $this->action),
+        array()
+      );
+    } else {
+      return call_user_func_array(
+        array($this->model, $this->action),
+        array($this->data)
+      );
+    }
+  }
+}
\ No newline at end of file
diff --git a/lib/Models/Form.php b/lib/Models/Form.php
new file mode 100644
index 0000000000..fcb7f92d76
--- /dev/null
+++ b/lib/Models/Form.php
@@ -0,0 +1,112 @@
+<?php
+namespace MailPoet\Models;
+
+if(!defined('ABSPATH')) exit;
+
+class Form extends Model {
+  static $_table = MP_FORMS_TABLE;
+
+  function __construct() {
+    parent::__construct();
+
+    $this->addValidations('name', array(
+      'required' => __('You need to specify a name.')
+    ));
+  }
+
+  static function search($orm, $search = '') {
+    return $orm->where_like('name', '%'.$search.'%');
+  }
+
+  static function groups() {
+    return array(
+      array(
+        'name' => 'all',
+        'label' => __('All'),
+        'count' => Form::whereNull('deleted_at')->count()
+      ),
+      array(
+        'name' => 'trash',
+        'label' => __('Trash'),
+        'count' => Form::whereNotNull('deleted_at')->count()
+      )
+    );
+  }
+
+  static function groupBy($orm, $group = null) {
+    if($group === 'trash') {
+      return $orm->whereNotNull('deleted_at');
+    } else {
+      $orm = $orm->whereNull('deleted_at');
+    }
+  }
+
+  static function createOrUpdate($data = array()) {
+    $form = false;
+
+    if(isset($data['id']) && (int)$data['id'] > 0) {
+      $form = self::findOne((int)$data['id']);
+    }
+
+    if($form === false) {
+      $form = self::create();
+      $form->hydrate($data);
+    } else {
+      unset($data['id']);
+      $form->set($data);
+    }
+
+    $saved = $form->save();
+
+    if($saved === true) {
+      return true;
+    } else {
+      $errors = $form->getValidationErrors();
+      if(!empty($errors)) {
+        return $errors;
+      }
+    }
+    return false;
+  }
+
+  static function trash($listing, $data = array()) {
+    $confirm_delete = filter_var($data['confirm'], FILTER_VALIDATE_BOOLEAN);
+    if($confirm_delete) {
+      // delete relations with all segments
+      $forms = $listing->getSelection()->findResultSet();
+      if(!empty($forms)) {
+        $forms_count = 0;
+        foreach($forms as $form) {
+          if($form->delete()) {
+            $forms_count++;
+          }
+        }
+        return array(
+          'segments' => $forms_count
+        );
+      }
+      return false;
+    } else {
+      // soft delete
+      $forms = $listing->getSelection()
+        ->findResultSet()
+        ->set_expr('deleted_at', 'NOW()')
+        ->save();
+
+      return array(
+        'segments' => $forms->count()
+      );
+    }
+  }
+
+  static function restore($listing, $data = array()) {
+    $forms = $listing->getSelection()
+      ->findResultSet()
+      ->set_expr('deleted_at', 'NULL')
+      ->save();
+
+    return array(
+      'segments' => $forms->count()
+    );
+  }
+}
diff --git a/lib/Models/Model.php b/lib/Models/Model.php
index 93716e9be8..98cd7e2910 100644
--- a/lib/Models/Model.php
+++ b/lib/Models/Model.php
@@ -9,6 +9,10 @@ class Model extends \Sudzy\ValidModel {
     parent::__construct($customValidators->init());
   }
 
+  static function create() {
+    return parent::create();
+  }
+
   function save() {
     $this->setTimestamp();
     try {
@@ -21,6 +25,54 @@ class Model extends \Sudzy\ValidModel {
     }
   }
 
+  function trash() {
+    return $this->set_expr('deleted_at', 'NOW()')->save();
+  }
+
+  static function bulkTrash($orm) {
+    $models = $orm->findResultSet();
+    $models->set_expr('deleted_at', 'NOW()')->save();
+    return $models->count();
+  }
+
+  static function bulkDelete($orm) {
+    $models = $orm->findMany();
+    $count = 0;
+    foreach($models as $model) {
+      $model->delete();
+      $count++;
+    }
+    return $count;
+  }
+
+  function restore() {
+    return $this->set_expr('deleted_at', 'NULl')->save();
+  }
+
+  static function bulkRestore($orm) {
+    $models = $orm->findResultSet();
+    $models->set_expr('deleted_at', 'NULL')->save();
+    return $models->count();
+  }
+
+  function duplicate($data = array()) {
+    $model = get_called_class();
+    $model_data = array_merge($this->asArray(), $data);
+    unset($model_data['id']);
+
+    $duplicate =  $model::create();
+    $duplicate->hydrate($model_data);
+    $duplicate->set_expr('created_at', 'NOW()');
+    $duplicate->set_expr('updated_at', 'NOW()');
+    $duplicate->set_expr('deleted_at', 'NULL');
+
+    if($duplicate->save()) {
+      return $duplicate;
+    } else {
+      return false;
+    }
+  }
+
   private function setTimestamp() {
     if($this->created_at === null) {
       $this->set_expr('created_at', 'NOW()');
diff --git a/lib/Models/Newsletter.php b/lib/Models/Newsletter.php
index b004c90b6c..627750ed63 100644
--- a/lib/Models/Newsletter.php
+++ b/lib/Models/Newsletter.php
@@ -143,46 +143,4 @@ class Newsletter extends Model {
     }
     return false;
   }
-
-   static function trash($listing, $data = array()) {
-    $confirm_delete = filter_var($data['confirm'], FILTER_VALIDATE_BOOLEAN);
-    if($confirm_delete) {
-      // delete relations with all segments
-      $newsletters = $listing->getSelection()->findResultSet();
-
-      if(!empty($newsletters)) {
-        $newsletters_count = 0;
-        foreach($newsletters as $newsletter) {
-          if($newsletter->delete()) {
-            $newsletters_count++;
-          }
-        }
-        return array(
-          'newsletters' => $newsletters_count
-        );
-      }
-      return false;
-    } else {
-      // soft delete
-      $newsletters = $listing->getSelection()
-        ->findResultSet()
-        ->set_expr('deleted_at', 'NOW()')
-        ->save();
-
-      return array(
-        'newsletters' => $newsletters->count()
-      );
-    }
-  }
-
-  static function restore($listing, $data = array()) {
-    $newsletters = $listing->getSelection()
-      ->findResultSet()
-      ->set_expr('deleted_at', 'NULL')
-      ->save();
-
-    return array(
-      'newsletters' => $newsletters->count()
-    );
-  }
 }
diff --git a/lib/Models/Segment.php b/lib/Models/Segment.php
index d3b562930b..7936e9427e 100644
--- a/lib/Models/Segment.php
+++ b/lib/Models/Segment.php
@@ -17,48 +17,7 @@ class Segment extends Model {
   function delete() {
     // delete all relations to subscribers
     SubscriberSegment::where('segment_id', $this->id)->deleteMany();
-
-    return parent::delete();
-  }
-
-  static function duplicate($id) {
-    $segment = self::findOne($id)->asArray();
-
-    if($segment !== false) {
-      unset($segment['id']);
-      $new_segment = self::create();
-      $new_segment->hydrate($segment);
-
-      $new_segment->set(
-        'name',
-        sprintf(__('Copy of %s'), $new_segment->name)
-      );
-      $new_segment->set_expr('created_at', 'NOW()');
-      $new_segment->set_expr('updated_at', 'NOW()');
-      $new_segment->save();
-
-      $relations = SubscriberSegment::select('subscriber_id')
-        ->where('segment_id', $id)
-        ->findResultSet();
-
-      foreach($relations as $relation) {
-        $new_relation = SubscriberSegment::create();
-        $new_relation->set('subscriber_id', $relation->subscriber_id);
-        $new_relation->set('segment_id', $new_segment->id());
-        $new_relation->save();
-      }
-      return true;
-    }
-    return false;
-  }
-
-  function subscribers() {
-    return $this->has_many_through(
-      __NAMESPACE__.'\Subscriber',
-      __NAMESPACE__.'\SubscriberSegment',
-      'segment_id',
-      'subscriber_id'
-    );
+    parent::delete();
   }
 
   function newsletters() {
@@ -125,45 +84,28 @@ class Segment extends Model {
     return false;
   }
 
-  static function trash($listing, $data = array()) {
-    $confirm_delete = filter_var($data['confirm'], FILTER_VALIDATE_BOOLEAN);
-    if($confirm_delete) {
-      // delete relations with all segments
-      $segments = $listing->getSelection()->findResultSet();
+  function duplicate($data = array()) {
+    $duplicate = parent::duplicate($data);
 
-      if(!empty($segments)) {
-        $segments_count = 0;
-        foreach($segments as $segment) {
-          if($segment->delete()) {
-            $segments_count++;
-          }
-        }
-        return array(
-          'segments' => $segments_count
-        );
+    if($duplicate !== false) {
+      foreach($this->subscribers()->findResultSet() as $relation) {
+        $new_relation = SubscriberSegment::create();
+        $new_relation->set('subscriber_id', $relation->id);
+        $new_relation->set('segment_id', $duplicate->id);
+        $new_relation->save();
       }
-      return false;
-    } else {
-      // soft delete
-      $segments = $listing->getSelection()
-        ->findResultSet()
-        ->set_expr('deleted_at', 'NOW()')
-        ->save();
 
-      return array(
-        'segments' => $segments->count()
-      );
+      return $duplicate;
     }
+    return false;
   }
 
-  static function restore($listing, $data = array()) {
-    $segments = $listing->getSelection()
-      ->findResultSet()
-      ->set_expr('deleted_at', 'NULL')
-      ->save();
-
-    return array(
-      'segments' => $segments->count()
+  function subscribers() {
+    return $this->has_many_through(
+      __NAMESPACE__.'\Subscriber',
+      __NAMESPACE__.'\SubscriberSegment',
+      'segment_id',
+      'subscriber_id'
     );
   }
 }
diff --git a/lib/Models/Subscriber.php b/lib/Models/Subscriber.php
index e68227b282..7b024eb04c 100644
--- a/lib/Models/Subscriber.php
+++ b/lib/Models/Subscriber.php
@@ -66,7 +66,7 @@ class Subscriber extends Model {
       if($key === 'segment') {
         $segment = Segment::findOne($value);
         if($segment !== false) {
-          $orm = $segment->subscribers();
+          return $segment->subscribers();
         }
       }
     }
@@ -189,12 +189,11 @@ class Subscriber extends Model {
     return false;
   }
 
-  static function moveToList($listing, $data = array()) {
+  static function bulkMoveToList($orm, $data = array()) {
     $segment_id = (isset($data['segment_id']) ? (int)$data['segment_id'] : 0);
     $segment = Segment::findOne($segment_id);
     if($segment !== false) {
-      $subscribers_count = 0;
-      $subscribers = $listing->getSelection()->findResultSet();
+      $subscribers = $orm->findResultSet();
       foreach($subscribers as $subscriber) {
         // remove subscriber from all segments
         SubscriberSegment::where('subscriber_id', $subscriber->id)->deleteMany();
@@ -204,37 +203,37 @@ class Subscriber extends Model {
         $association->subscriber_id = $subscriber->id;
         $association->segment_id = $segment->id;
         $association->save();
-
-        $subscribers_count++;
       }
       return array(
-        'subscribers' => $subscribers_count,
+        'subscribers' => $subscribers->count(),
         'segment' => $segment->name
       );
     }
     return false;
   }
 
-  static function removeFromList($listing, $data = array()) {
+  static function bulkRemoveFromList($orm, $data = array()) {
     $segment_id = (isset($data['segment_id']) ? (int)$data['segment_id'] : 0);
     $segment = Segment::findOne($segment_id);
 
     if($segment !== false) {
       // delete relations with segment
-      $subscriber_ids = $listing->getSelectionIds();
-      SubscriberSegment::whereIn('subscriber_id', $subscriber_ids)
-        ->where('segment_id', $segment->id)
-        ->deleteMany();
+      $subscribers = $orm->findResultSet();
+      foreach($subscribers as $subscriber) {
+        SubscriberSegment::where('subscriber_id', $subscriber->id)
+          ->where('segment_id', $segment->id)
+          ->deleteMany();
+      }
 
       return array(
-        'subscribers' => count($subscriber_ids),
+        'subscribers' => $subscribers->count(),
         'segment' => $segment->name
       );
     }
     return false;
   }
 
-  static function removeFromAllLists($listing) {
+  static function bulkRemoveFromAllLists($orm) {
     $segments = Segment::findMany();
     $segment_ids = array_map(function($segment) {
       return $segment->id();
@@ -242,62 +241,48 @@ class Subscriber extends Model {
 
     if(!empty($segment_ids)) {
       // delete relations with segment
-      $subscriber_ids = $listing->getSelectionIds();
-      SubscriberSegment::whereIn('subscriber_id', $subscriber_ids)
-        ->whereIn('segment_id', $segment_ids)
-        ->deleteMany();
-
-      return array(
-        'subscribers' => count($subscriber_ids)
-      );
-    }
-    return false;
-  }
-
-  static function confirmUnconfirmed($listing) {
-    $subscriber_ids = $listing->getSelectionIds();
-    $subscribers = Subscriber::whereIn('id', $subscriber_ids)
-      ->where('status', 'unconfirmed')
-      ->findMany();
-
-    if(!empty($subscribers)) {
-      $subscribers_count = 0;
+      $subscribers = $orm->findResultSet();
       foreach($subscribers as $subscriber) {
-        $subscriber->set('status', 'subscribed');
-        if($subscriber->save() === true) {
-          $subscribers_count++;
-        }
+        SubscriberSegment::where('subscriber_id', $subscriber->id)
+          ->whereIn('segment_id', $segment_ids)
+          ->deleteMany();
       }
 
-      return array(
-        'subscribers' => $subscribers_count
-      );
+      return $subscribers->count();
     }
     return false;
   }
 
-  static function resendConfirmationEmail($listing) {
-    $subscriber_ids = $listing->getSelectionIds();
-    $subscribers = Subscriber::whereIn('id', $subscriber_ids)
+  static function bulkConfirmUnconfirmed($orm) {
+    $subscribers = $orm->findResultSet();
+    $subscribers->set('status', 'subscribed')->save();
+    return $subscribers->count();
+  }
+
+  static function bulkResendConfirmationEmail($orm) {
+    $subscribers = $orm
       ->where('status', 'unconfirmed')
-      ->findMany();
+      ->findResultSet();
 
     if(!empty($subscribers)) {
       foreach($subscribers as $subscriber) {
-        // TODO: resend confirmation email
+        // TODO: send confirmation email
+        // $subscriber->sendConfirmationEmail()
       }
-      return true;
+
+      return $subscribers->count();
     }
     return false;
   }
 
-  static function addToList($listing, $data = array()) {
+  static function bulkAddToList($orm, $data = array()) {
+
     $segment_id = (isset($data['segment_id']) ? (int)$data['segment_id'] : 0);
     $segment = Segment::findOne($segment_id);
 
     if($segment !== false) {
       $subscribers_count = 0;
-      $subscribers = $listing->getSelection()->findMany();
+      $subscribers = $orm->findMany();
       foreach($subscribers as $subscriber) {
         // create relation with segment
         $association = \MailPoet\Models\SubscriberSegment::create();
@@ -314,46 +299,4 @@ class Subscriber extends Model {
     }
     return false;
   }
-
-  static function trash($listing, $data = array()) {
-    $confirm_delete = filter_var($data['confirm'], FILTER_VALIDATE_BOOLEAN);
-    if($confirm_delete) {
-      // delete relations with all segments
-      $subscribers = $listing->getSelection()->findResultSet();
-
-      if(!empty($subscribers)) {
-        $subscribers_count = 0;
-        foreach($subscribers as $subscriber) {
-          if($subscriber->delete()) {
-            $subscribers_count++;
-          }
-        }
-        return array(
-          'subscribers' => $subscribers_count
-        );
-      }
-      return false;
-    } else {
-      // soft delete
-      $subscribers = $listing->getSelection()
-        ->findResultSet()
-        ->set_expr('deleted_at', 'NOW()')
-        ->save();
-
-      return array(
-        'subscribers' => $subscribers->count()
-      );
-    }
-  }
-
-  static function restore($listing, $data = array()) {
-    $subscribers = $listing->getSelection()
-      ->findResultSet()
-      ->set_expr('deleted_at', 'NULL')
-      ->save();
-
-    return array(
-      'subscribers' => $subscribers->count()
-    );
-  }
 }
\ No newline at end of file
diff --git a/lib/Router/Forms.php b/lib/Router/Forms.php
new file mode 100644
index 0000000000..607aabeffe
--- /dev/null
+++ b/lib/Router/Forms.php
@@ -0,0 +1,95 @@
+<?php
+namespace MailPoet\Router;
+use \MailPoet\Models\Form;
+use \MailPoet\Listing;
+
+if(!defined('ABSPATH')) exit;
+
+class Forms {
+  function __construct() {
+  }
+
+  function get($data = array()) {
+    $id = (isset($data['id']) ? (int)$data['id'] : 0);
+
+    $form = Form::findOne($id);
+    if($form === false) {
+      wp_send_json(false);
+    } else {
+      wp_send_json($form->asArray());
+    }
+  }
+
+  function listing($data = array()) {
+    $listing = new Listing\Handler(
+      '\MailPoet\Models\Form',
+      $data
+    );
+
+    $listing_data = $listing->get();
+
+    wp_send_json($listing_data);
+  }
+
+  function getAll() {
+    $collection = Form::findArray();
+    wp_send_json($collection);
+  }
+
+  function save($data = array()) {
+    $result = Form::createOrUpdate($data);
+
+    if($result !== true) {
+      wp_send_json($result);
+    } else {
+      wp_send_json(true);
+    }
+  }
+
+  function restore($id) {
+    $form = Form::findOne($id);
+    if($form !== false) {
+      $form->set_expr('deleted_at', 'NULL');
+      $result = $form->save();
+    } else {
+      $result = false;
+    }
+    wp_send_json($result);
+  }
+
+  function delete($data = array()) {
+    $form = Form::findOne($data['id']);
+    $confirm_delete = filter_var($data['confirm'], FILTER_VALIDATE_BOOLEAN);
+    if($form !== false) {
+      if($confirm_delete) {
+        $form->delete();
+        $result = true;
+      } else {
+        $form->set_expr('deleted_at', 'NOW()');
+        $result = $form->save();
+      }
+    } else {
+      $result = false;
+    }
+    wp_send_json($result);
+  }
+
+  function duplicate($id) {
+    $result = false;
+
+    $form = Form::duplicate($id);
+    if($form !== false) {
+      $result = $form;
+    }
+    wp_send_json($result);
+  }
+
+  function bulk_action($data = array()) {
+    $bulk_action = new Listing\BulkAction(
+      '\MailPoet\Models\Form',
+      $data
+    );
+
+    wp_send_json($bulk_action->apply());
+  }
+}
diff --git a/lib/Router/Segments.php b/lib/Router/Segments.php
index 2fdbdce4a4..ca27ee0f90 100644
--- a/lib/Router/Segments.php
+++ b/lib/Router/Segments.php
@@ -66,7 +66,7 @@ class Segments {
   }
 
   function getAll() {
-    $collection = Segment::find_array();
+    $collection = Segment::findArray();
     wp_send_json($collection);
   }
 
@@ -81,38 +81,62 @@ class Segments {
   }
 
   function restore($id) {
+    $result = false;
+
     $segment = Segment::findOne($id);
     if($segment !== false) {
-      $segment->set_expr('deleted_at', 'NULL');
-      $result = $segment->save();
-    } else {
-      $result = false;
+      $result = $segment->restore();
     }
+
     wp_send_json($result);
   }
 
-  function delete($data = array()) {
-    $segment = Segment::findOne($data['id']);
-    $confirm_delete = filter_var($data['confirm'], FILTER_VALIDATE_BOOLEAN);
+  function trash($id) {
+    $result = false;
+
+    $segment = Segment::findOne($id);
     if($segment !== false) {
-      if($confirm_delete) {
-        $segment->delete();
-        $result = true;
-      } else {
-        $segment->set_expr('deleted_at', 'NOW()');
-        $result = $segment->save();
-      }
-    } else {
-      $result = false;
+      $result = $segment->trash();
     }
+
+    wp_send_json($result);
+  }
+
+  function delete($id) {
+    $result = false;
+
+    $segment = Segment::findOne($id);
+    if($segment !== false) {
+      $segment->delete();
+      $result = 1;
+    }
+
     wp_send_json($result);
   }
 
   function duplicate($id) {
-    $result = Segment::duplicate($id);
+    $result = false;
+
+    $segment = Segment::findOne($id);
+    if($segment !== false) {
+      $data = array(
+        'name' => sprintf(__('Copy of %s'), $segment->name)
+      );
+      $result = $segment->duplicate($data)->asArray();
+    }
+
     wp_send_json($result);
   }
 
+  function item_action($data = array()) {
+    $item_action = new Listing\ItemAction(
+      '\MailPoet\Models\Segment',
+      $data
+    );
+
+    wp_send_json($item_action->apply());
+  }
+
   function bulk_action($data = array()) {
     $bulk_action = new Listing\BulkAction(
       '\MailPoet\Models\Segment',
diff --git a/lib/Router/Subscribers.php b/lib/Router/Subscribers.php
index cfb8900012..1663f283e0 100644
--- a/lib/Router/Subscribers.php
+++ b/lib/Router/Subscribers.php
@@ -60,33 +60,48 @@ class Subscribers {
   }
 
   function restore($id) {
+    $result = false;
+
     $subscriber = Subscriber::findOne($id);
     if($subscriber !== false) {
-      $subscriber->set_expr('deleted_at', 'NULL');
-      $result = array('subscribers' => (int)$subscriber->save());
-    } else {
-      $result = false;
+      $result = $subscriber->restore();
     }
+
     wp_send_json($result);
   }
 
-  function delete($data = array()) {
-    $subscriber = Subscriber::findOne($data['id']);
-    $confirm_delete = filter_var($data['confirm'], FILTER_VALIDATE_BOOLEAN);
+  function trash($id) {
+    $result = false;
+
+    $subscriber = Subscriber::findOne($id);
     if($subscriber !== false) {
-      if($confirm_delete) {
-        $subscriber->delete();
-        $result = array('subscribers' => 1);
-      } else {
-        $subscriber->set_expr('deleted_at', 'NOW()');
-        $result = array('subscribers' => (int)$subscriber->save());
-      }
-    } else {
-      $result = false;
+      $result = $subscriber->trash();
     }
+
     wp_send_json($result);
   }
 
+  function delete($id) {
+    $result = false;
+
+    $subscriber = Subscriber::findOne($id);
+    if($subscriber !== false) {
+      $subscriber->delete();
+      $result = 1;
+    }
+
+    wp_send_json($result);
+  }
+
+  function item_action($data = array()) {
+    $item_action = new Listing\ItemAction(
+      '\MailPoet\Models\Segment',
+      $data
+    );
+
+    wp_send_json($item_action->apply());
+  }
+
   function bulk_action($data = array()) {
     $bulk_action = new Listing\BulkAction(
       '\MailPoet\Models\Subscriber',
diff --git a/tests/_bootstrap.php b/tests/_bootstrap.php
index 4b21026b0a..3cd690db70 100644
--- a/tests/_bootstrap.php
+++ b/tests/_bootstrap.php
@@ -18,7 +18,11 @@ $models = array(
   'SubscriberSegment'
 );
 $destroy = function ($model) {
-  Model::factory('\MailPoet\Models\\' . $model)
-    ->deleteMany();
+  $class = new \ReflectionClass('\MailPoet\Models\\' . $model);
+  $table = $class->getStaticPropertyValue('_table');
+  $db = ORM::getDb();
+  $db->beginTransaction();
+  $db->exec('TRUNCATE '.$table);
+  $db->commit();
 };
 array_map($destroy, $models);
diff --git a/views/forms.html b/views/forms.html
new file mode 100644
index 0000000000..c3c4820797
--- /dev/null
+++ b/views/forms.html
@@ -0,0 +1,16 @@
+<% extends 'layout.html' %>
+
+<% block content %>
+  <div id="forms_container"></div>
+
+  <%= localize({
+    'pageTitle': __('Forms'),
+    'searchLabel': __('Search'),
+    'loadingItems': __('Loading forms...'),
+    'noItemsFound': __('No forms found.')
+  }) %>
+
+  <script type="text/javascript">
+    var mailpoet_segments = <%= json_encode(segments) %>;
+  </script>
+<% endblock %>
diff --git a/webpack.config.js b/webpack.config.js
index 24e6d593d1..f6838db52d 100644
--- a/webpack.config.js
+++ b/webpack.config.js
@@ -69,6 +69,7 @@ config.push(_.extend({}, baseConfig, {
       'subscribers/subscribers.jsx',
       'newsletters/newsletters.jsx',
       'segments/segments.jsx',
+      'forms/forms.jsx',
       'settings/tabs.js'
     ],
     newsletter_editor: [