diff --git a/mailpoet/lib/Automation/Engine/Control/SubjectLoader.php b/mailpoet/lib/Automation/Engine/Control/SubjectLoader.php
index 046f1d7804..623294d547 100644
--- a/mailpoet/lib/Automation/Engine/Control/SubjectLoader.php
+++ b/mailpoet/lib/Automation/Engine/Control/SubjectLoader.php
@@ -2,10 +2,12 @@
 
 namespace MailPoet\Automation\Engine\Control;
 
+use MailPoet\Automation\Engine\Data\Subject as SubjectData;
+use MailPoet\Automation\Engine\Data\SubjectEntry;
 use MailPoet\Automation\Engine\Exceptions;
 use MailPoet\Automation\Engine\Registry;
+use MailPoet\Automation\Engine\Workflows\Payload;
 use MailPoet\Automation\Engine\Workflows\Subject;
-use Throwable;
 
 class SubjectLoader {
   /** @var Registry */
@@ -17,17 +19,28 @@ class SubjectLoader {
     $this->registry = $registry;
   }
 
-  public function loadSubject(string $key, array $args): Subject {
+  /**
+   * @param SubjectData[] $subjectData
+   * @return SubjectEntry<Subject<Payload>>[]
+   */
+  public function getSubjectsEntries(array $subjectData): array {
+    $subjectEntries = [];
+    foreach ($subjectData as $data) {
+      $subjectEntries[] = $this->getSubjectEntry($data);
+    }
+    return $subjectEntries;
+  }
+
+  /**
+   * @param SubjectData $subjectData
+   * @return SubjectEntry<Subject<Payload>>
+   */
+  public function getSubjectEntry(SubjectData $subjectData): SubjectEntry {
+    $key = $subjectData->getKey();
     $subject = $this->registry->getSubject($key);
     if (!$subject) {
       throw Exceptions::subjectNotFound($key);
     }
-
-    try {
-      $subject->load($args);
-    } catch (Throwable $e) {
-      throw Exceptions::subjectLoadFailed($key, $args);
-    }
-    return $subject;
+    return new SubjectEntry($subject, $subjectData);
   }
 }
diff --git a/mailpoet/lib/Automation/Engine/Data/SubjectEntry.php b/mailpoet/lib/Automation/Engine/Data/SubjectEntry.php
new file mode 100644
index 0000000000..1d4ab4be1f
--- /dev/null
+++ b/mailpoet/lib/Automation/Engine/Data/SubjectEntry.php
@@ -0,0 +1,49 @@
+<?php declare(strict_types = 1);
+
+namespace MailPoet\Automation\Engine\Data;
+
+use MailPoet\Automation\Engine\Data\Subject as SubjectData;
+use MailPoet\Automation\Engine\Exceptions;
+use MailPoet\Automation\Engine\Workflows\Payload;
+use MailPoet\Automation\Engine\Workflows\Subject;
+use Throwable;
+
+/**
+ * @template-covariant S of Subject<Payload>
+ */
+class SubjectEntry {
+  /** @var S */
+  private $subject;
+
+  /** @var SubjectData */
+  private $subjectData;
+
+  /** @var Payload|null */
+  private $payloadCache;
+
+  /** @param S $subject */
+  public function __construct(
+    Subject $subject,
+    SubjectData $subjectData
+  ) {
+    $this->subject = $subject;
+    $this->subjectData = $subjectData;
+  }
+
+  /** @return S */
+  public function getSubject(): Subject {
+    return $this->subject;
+  }
+
+  /** @return Payload */
+  public function getPayload() {
+    if ($this->payloadCache === null) {
+      try {
+        $this->payloadCache = $this->subject->getPayload($this->subjectData);
+      } catch (Throwable $e) {
+        throw Exceptions::subjectLoadFailed($this->subject->getKey(), $this->subjectData->getArgs());
+      }
+    }
+    return $this->payloadCache;
+  }
+}