diff --git a/assets/js/src/marketing_optin_block/edit.tsx b/assets/js/src/marketing_optin_block/edit.tsx
index d0d7589dbc..31fae246cf 100644
--- a/assets/js/src/marketing_optin_block/edit.tsx
+++ b/assets/js/src/marketing_optin_block/edit.tsx
@@ -54,7 +54,7 @@ export const Edit = ({
   const currentText = text || defaultText;
   return (
     <div {...blockProps}>
-      {!optinEnabled ? (
+      {optinEnabled ? (
         <>
           <div className="wc-block-checkout__newsletter">
             <CheckboxControl id="subscribe-to-newsletter" checked={false} />