diff --git a/lib/Segments/WooCommerce.php b/lib/Segments/WooCommerce.php
index 3c4fb830ea..1119fa52ea 100644
--- a/lib/Segments/WooCommerce.php
+++ b/lib/Segments/WooCommerce.php
@@ -80,8 +80,14 @@ class WooCommerce {
     $wcSegment = Segment::getWooCommerceSegment();
 
     if ($wcOrder === false or $wcSegment === false) return;
+    $signupConfirmation = $this->settings->get('signup_confirmation');
+    $status = Subscriber::STATUS_UNCONFIRMED;
+    if ((bool)$signupConfirmation['enabled'] === false) {
+      $status = Subscriber::STATUS_SUBSCRIBED;
+    }
+
+    $insertedEmails = $this->insertSubscribersFromOrders($orderId, $status);
 
-    $insertedEmails = $this->insertSubscribersFromOrders($orderId);
     if (empty($insertedEmails[0]['email'])) {
       return false;
     }
@@ -151,7 +157,7 @@ class WooCommerce {
     ', $subscribersTable, $wpdb->users, $wpdb->usermeta, Source::WOOCOMMERCE_USER));
   }
 
-  private function insertSubscribersFromOrders($orderId = null) {
+  private function insertSubscribersFromOrders($orderId = null, $status = Subscriber::STATUS_SUBSCRIBED) {
     global $wpdb;
     $subscribersTable = Subscriber::$_table;
     $orderId = !is_null($orderId) ? (int)$orderId : null;
@@ -170,7 +176,7 @@ class WooCommerce {
         WHERE wppm.meta_key = "_billing_email" AND wppm.meta_value != ""
         ' . ($orderId ? ' AND p.ID = "' . $orderId . '"' : '') . '
       ON DUPLICATE KEY UPDATE is_woocommerce_user = 1
-    ', $subscribersTable, Subscriber::STATUS_SUBSCRIBED, Source::WOOCOMMERCE_USER));
+    ', $subscribersTable, $status, Source::WOOCOMMERCE_USER));
 
     return $insertedUsersEmails;
   }
diff --git a/tests/integration/Segments/WooCommerceTest.php b/tests/integration/Segments/WooCommerceTest.php
index 2bbb430250..467c945a90 100644
--- a/tests/integration/Segments/WooCommerceTest.php
+++ b/tests/integration/Segments/WooCommerceTest.php
@@ -108,6 +108,7 @@ class WooCommerceTest extends \MailPoetTest {
   }
 
   public function testItSynchronizesNewGuestCustomer() {
+    $this->settings->set('signup_confirmation', ['enabled' => true]);
     $guest = $this->insertGuestCustomer();
     $hook = 'woocommerce_checkout_update_order_meta';
     $this->woocommerceSegment->synchronizeGuestCustomer($guest['order_id'], $hook);
@@ -117,15 +118,33 @@ class WooCommerceTest extends \MailPoetTest {
     expect($subscriber)->notEmpty();
     expect($subscriber->isWoocommerceUser)->equals(1);
     expect($subscriber->source)->equals(Source::WOOCOMMERCE_USER);
+    expect($subscriber->status)->equals(Subscriber::STATUS_UNCONFIRMED);
+  }
+
+  public function testItSynchronizesNewGuestCustomerWithDoubleOptinDisabled() {
+    $this->settings->set('signup_confirmation', ['enabled' => false]);
+    $this->settings->resetCache();
+    $guest = $this->insertGuestCustomer();
+    $hook = 'woocommerce_checkout_update_order_meta';
+    $this->woocommerceSegment->synchronizeGuestCustomer($guest['order_id'], $hook);
+    $subscriber = Segment::getWooCommerceSegment()->subscribers()
+      ->where('email', $guest['email'])
+      ->findOne();
+    expect($subscriber)->notEmpty();
+    expect($subscriber->isWoocommerceUser)->equals(1);
+    expect($subscriber->source)->equals(Source::WOOCOMMERCE_USER);
+    expect($subscriber->status)->equals(Subscriber::STATUS_SUBSCRIBED);
   }
 
   public function testItSynchronizesCustomers() {
+    $this->settings->set('signup_confirmation', ['enabled' => true]);
     $this->settings->set('mailpoet_subscribe_old_woocommerce_customers', ['dummy' => '1', 'enabled' => '1']);
     $user = $this->insertRegisteredCustomer();
     $guest = $this->insertGuestCustomer();
     $this->woocommerceSegment->synchronizeCustomers();
     $subscribersCount = $this->getSubscribersCount();
     expect($subscribersCount)->equals(2);
+
     $subscriber = Subscriber::where('email', $user->user_email)->findOne(); // phpcs:ignore Squiz.NamingConventions.ValidVariableName.NotCamelCaps
     expect($subscriber->status)->equals(Subscriber::STATUS_UNCONFIRMED);
     expect($subscriber->source)->equals(Source::WOOCOMMERCE_USER);