diff --git a/mailpoet/assets/js/src/wizard/steps/pitch_mss_step/first_part.tsx b/mailpoet/assets/js/src/wizard/steps/pitch_mss_step/first_part.tsx
index e8e749aedd..156a8fe04c 100644
--- a/mailpoet/assets/js/src/wizard/steps/pitch_mss_step/first_part.tsx
+++ b/mailpoet/assets/js/src/wizard/steps/pitch_mss_step/first_part.tsx
@@ -10,6 +10,8 @@ const mailpoetAccountUrl = MailPoet.MailPoetComUrlFactory.getPurchasePlanUrl(
   MailPoet.currentWpUserEmail,
   'starter',
   {
+    ref: 'plugin-wizard',
+    utm_source: 'plugin',
     utm_medium: 'onboarding',
     utm_campaign: 'purchase',
   },
diff --git a/mailpoet/assets/js/src/wizard/steps/pitch_mss_step/second_part.tsx b/mailpoet/assets/js/src/wizard/steps/pitch_mss_step/second_part.tsx
index 2f9f141290..7b431793e2 100644
--- a/mailpoet/assets/js/src/wizard/steps/pitch_mss_step/second_part.tsx
+++ b/mailpoet/assets/js/src/wizard/steps/pitch_mss_step/second_part.tsx
@@ -42,7 +42,7 @@ function MSSStepSecondPart({
               key={index}
               target="_blank"
               rel="noreferrer"
-              href="https://account.mailpoet.com/"
+              href="https://account.mailpoet.com/?ref=plugin-wizard&utm_source=plugin&utm_medium=onboarding&utm_campaign=purchase"
             >
               {match}
             </a>