diff --git a/lib/API/API.php b/lib/API/API.php
index 65ac28213f..741da9d1aa 100644
--- a/lib/API/API.php
+++ b/lib/API/API.php
@@ -24,16 +24,6 @@ class API {
       'wp_ajax_nopriv_mailpoet',
       array($this, 'setupPublic')
     );
-
-    // Public API (Post)
-    add_action(
-      'admin_post_mailpoet',
-      array($this, 'setupPublic')
-    );
-    add_action(
-      'admin_post_nopriv_mailpoet',
-      array($this, 'setupPublic')
-    );
   }
 
   function setupAdmin() {
@@ -81,14 +71,7 @@ class API {
     $class = ucfirst($_POST['endpoint']);
     $endpoint =  __NAMESPACE__ . "\\Endpoints\\" . $class;
     $method = $_POST['method'];
-
-    $doing_ajax = (bool)(defined('DOING_AJAX') && DOING_AJAX);
-
-    if($doing_ajax) {
-      $data = isset($_POST['data']) ? stripslashes_deep($_POST['data']) : array();
-    } else {
-      $data = $_POST;
-    }
+    $data = isset($_POST['data']) ? stripslashes_deep($_POST['data']) : array();
 
     if(is_array($data) && !empty($data)) {
       // filter out reserved keywords from data
@@ -104,16 +87,12 @@ class API {
     try {
       $endpoint = new $endpoint();
       $response = $endpoint->$method($data);
-      if($doing_ajax) {
-        $response->send();
-      }
+      $response->send();
     } catch(\Exception $e) {
-      if($doing_ajax) {
-        $error_response = new ErrorResponse(
-          array($e->getCode() => $e->getMessage())
-        );
-        $error_response->send();
-      }
+      $error_response = new ErrorResponse(
+        array($e->getCode() => $e->getMessage())
+      );
+      $error_response->send();
     }
   }
 
diff --git a/lib/API/Endpoints/Subscribers.php b/lib/API/Endpoints/Subscribers.php
index a8a86ce36d..dcd44bc077 100644
--- a/lib/API/Endpoints/Subscribers.php
+++ b/lib/API/Endpoints/Subscribers.php
@@ -11,7 +11,6 @@ use MailPoet\Models\Segment;
 use MailPoet\Models\Setting;
 use MailPoet\Models\Form;
 use MailPoet\Models\StatisticsForms;
-use MailPoet\Util\Url;
 
 if(!defined('ABSPATH')) exit;
 
@@ -56,7 +55,6 @@ class Subscribers extends APIEndpoint {
   }
 
   function subscribe($data = array()) {
-    $doing_ajax = (bool)(defined('DOING_AJAX') && DOING_AJAX);
     $form_id = (isset($data['form_id']) ? (int)$data['form_id'] : false);
     $form = Form::findOne($form_id);
     unset($data['form_id']);
@@ -68,31 +66,16 @@ class Subscribers extends APIEndpoint {
     unset($data['segments']);
 
     if(empty($segment_ids)) {
-      if($doing_ajax) {
-        return $this->badRequest(array(
-          APIError::BAD_REQUEST => __('Please select a list')
-        ));
-      } else {
-        Url::redirectBack(array(
-          'mailpoet_error' => $form_id,
-          'mailpoet_success' => null
-        ));
-      }
+      return $this->badRequest(array(
+        APIError::BAD_REQUEST => __('Please select a list')
+      ));
     }
 
-    // try to register and subscribe user to segments
     $subscriber = Subscriber::subscribe($data, $segment_ids);
     $errors = $subscriber->getErrors();
 
     if($errors !== false) {
-      if($doing_ajax) {
-        return $this->badRequest($errors);
-      } else {
-        Url::redirectBack(array(
-          'mailpoet_error' => $form_id,
-          'mailpoet_success' => null
-        ));
-      }
+      return $this->badRequest($errors);
     } else {
       $meta = array();
 
@@ -110,22 +93,10 @@ class Subscribers extends APIEndpoint {
         }
       }
 
-
-      if($doing_ajax) {
-        return $this->successResponse(
-          Subscriber::findOne($subscriber->id)->asArray(),
-          $meta
-        );
-      } else {
-        if(isset($meta['redirect_url'])) {
-          Url::redirectTo($meta['redirect_url']);
-        } else {
-          Url::redirectBack(array(
-            'mailpoet_success' => $form['id'],
-            'mailpoet_error' => null
-          ));
-        }
-      }
+      return $this->successResponse(
+        Subscriber::findOne($subscriber->id)->asArray(),
+        $meta
+      );
     }
   }
 
diff --git a/lib/Config/Hooks.php b/lib/Config/Hooks.php
index c9af19f6b0..daf09043be 100644
--- a/lib/Config/Hooks.php
+++ b/lib/Config/Hooks.php
@@ -91,6 +91,16 @@ class Hooks {
       'admin_post_nopriv_mailpoet_subscription_update',
       '\MailPoet\Subscription\Manage::onSave'
     );
+
+    // Subscription form
+    add_action(
+      'admin_post_mailpoet_subscription_form',
+      '\MailPoet\Subscription\Form::onSubmit'
+    );
+    add_action(
+      'admin_post_nopriv_mailpoet_subscription_form',
+      '\MailPoet\Subscription\Form::onSubmit'
+    );
   }
 
   function setupWPUsers() {
diff --git a/lib/Models/Subscriber.php b/lib/Models/Subscriber.php
index e86b3b4ca2..0ea18b8702 100644
--- a/lib/Models/Subscriber.php
+++ b/lib/Models/Subscriber.php
@@ -166,34 +166,32 @@ class Subscriber extends Model {
       $subscriber = self::findOne($subscriber->id);
     }
 
-    if($subscriber !== false) {
-      // restore trashed subscriber
-      if($subscriber->deleted_at !== null) {
-        $subscriber->setExpr('deleted_at', 'NULL');
+    // restore trashed subscriber
+    if($subscriber->deleted_at !== null) {
+      $subscriber->setExpr('deleted_at', 'NULL');
+    }
+
+    // set status depending on signup confirmation setting
+    if($subscriber->status !== self::STATUS_SUBSCRIBED) {
+      if($signup_confirmation_enabled === true) {
+        $subscriber->set('status', self::STATUS_UNCONFIRMED);
+      } else {
+        $subscriber->set('status', self::STATUS_SUBSCRIBED);
       }
+    }
 
-      // set status depending on signup confirmation setting
-      if($subscriber->status !== self::STATUS_SUBSCRIBED) {
-        if($signup_confirmation_enabled === true) {
-          $subscriber->set('status', self::STATUS_UNCONFIRMED);
-        } else {
-          $subscriber->set('status', self::STATUS_SUBSCRIBED);
-        }
-      }
+    if($subscriber->save()) {
+      // link subscriber to segments
+      SubscriberSegment::subscribeToSegments($subscriber, $segment_ids);
 
-      if($subscriber->save()) {
-        // link subscriber to segments
-        SubscriberSegment::subscribeToSegments($subscriber, $segment_ids);
+      // signup confirmation
+      $subscriber->sendConfirmationEmail();
 
-        // signup confirmation
-        $subscriber->sendConfirmationEmail();
-
-        // welcome email
-        Scheduler::scheduleSubscriberWelcomeNotification(
-          $subscriber->id,
-          $segment_ids
-        );
-      }
+      // welcome email
+      Scheduler::scheduleSubscriberWelcomeNotification(
+        $subscriber->id,
+        $segment_ids
+      );
     }
 
     return $subscriber;
diff --git a/lib/Router/Endpoints/Subscription.php b/lib/Router/Endpoints/Subscription.php
index 04dfbf11fc..ed315d6882 100644
--- a/lib/Router/Endpoints/Subscription.php
+++ b/lib/Router/Endpoints/Subscription.php
@@ -2,6 +2,7 @@
 namespace MailPoet\Router\Endpoints;
 
 use MailPoet\Subscription as UserSubscription;
+use MailPoet\Util\Url;
 
 if(!defined('ABSPATH')) exit;
 
diff --git a/lib/Subscription/Form.php b/lib/Subscription/Form.php
new file mode 100644
index 0000000000..d307dde37a
--- /dev/null
+++ b/lib/Subscription/Form.php
@@ -0,0 +1,69 @@
+<?php
+namespace MailPoet\Subscription;
+use \MailPoet\Models\Subscriber;
+use \MailPoet\Models\StatisticsForms;
+use \MailPoet\Models\Form as FormModel;
+use \MailPoet\Util\Url;
+
+class Form {
+  static function onSubmit() {
+    $reserved_keywords = array(
+      'token',
+      'endpoint',
+      'method',
+      'mailpoet_redirect'
+    );
+    $data = array_diff_key($_POST, array_flip($reserved_keywords));
+
+    $form_id = (isset($data['form_id']) ? (int)$data['form_id'] : false);
+    $form = FormModel::findOne($form_id);
+    unset($data['form_id']);
+
+    $segment_ids = (!empty($data['segments'])
+      ? (array)$data['segments']
+      : array()
+    );
+    unset($data['segments']);
+
+    if(empty($segment_ids)) {
+      Url::redirectBack(array(
+        'mailpoet_error' => $form_id,
+        'mailpoet_success' => null
+      ));
+    }
+
+    $subscriber = Subscriber::subscribe($data, $segment_ids);
+    $errors = $subscriber->getErrors();
+     if($errors !== false) {
+      Url::redirectBack(array(
+        'mailpoet_error' => $form_id,
+        'mailpoet_success' => null
+      ));
+    } else {
+      $meta = array();
+
+      if($form !== false) {
+        // record form statistics
+        StatisticsForms::record($form->id, $subscriber->id);
+
+        $form = $form->asArray();
+
+        if($form['settings']['on_success'] === 'page') {
+          // redirect to a page on a success, pass the page url in the meta
+          $meta['redirect_url'] = get_permalink($form['settings']['success_page']);
+        } else if($form['settings']['on_success'] === 'url') {
+          $meta['redirect_url'] = $form['settings']['success_url'];
+        }
+      }
+
+      if(isset($meta['redirect_url'])) {
+        Url::redirectTo($meta['redirect_url']);
+      } else {
+        Url::redirectBack(array(
+          'mailpoet_success' => $form['id'],
+          'mailpoet_error' => null
+        ));
+      }
+    }
+  }
+}
\ No newline at end of file
diff --git a/views/form/widget.html b/views/form/widget.html
index 8eb03b025a..aeea842799 100644
--- a/views/form/widget.html
+++ b/views/form/widget.html
@@ -9,7 +9,7 @@
     <%= styles | raw %>
     <form
       method="post"
-      action="<%= admin_url('admin-post.php?action=mailpoet') | raw %>"
+      action="<%= admin_url('admin-post.php?action=mailpoet_subscription_form') | raw %>"
       class="mailpoet_form mailpoet_form_<%= form_type %>"
       novalidate
     >