diff --git a/lib/AdminPages/Pages/Newsletters.php b/lib/AdminPages/Pages/Newsletters.php
index b2382e2224..243869bb42 100644
--- a/lib/AdminPages/Pages/Newsletters.php
+++ b/lib/AdminPages/Pages/Newsletters.php
@@ -182,13 +182,13 @@ class Newsletters {
           [
             'slug' => 'woocommerce_product_purchased_in_category',
             'title' => $this->wp->__('Purchased In This Category', 'mailpoet'),
-            'description' => $this->wp->__('Let MailPoet send an email to customers who purchase a product from a specific category.', 'mailpoet'),
+            'description' => $this->wp->__('Let MailPoet send an email to customers who purchase a product for the first time in a specific category.', 'mailpoet'),
             'soon' => true,
           ],
           [
             'slug' => 'woocommerce_product_purchased',
             'title' => $this->wp->__('Purchased This Product', 'mailpoet'),
-            'description' => $this->wp->__('Let MailPoet send an email to customers who purchase a specific product.', 'mailpoet'),
+            'description' => $this->wp->__('Let MailPoet send an email to customers who purchase a specific product for the first time.', 'mailpoet'),
           ],
         ],
       ],
diff --git a/lib/AutomaticEmails/WooCommerce/Events/PurchasedInCategory.php b/lib/AutomaticEmails/WooCommerce/Events/PurchasedInCategory.php
index 47c04db287..f9732e1303 100644
--- a/lib/AutomaticEmails/WooCommerce/Events/PurchasedInCategory.php
+++ b/lib/AutomaticEmails/WooCommerce/Events/PurchasedInCategory.php
@@ -34,7 +34,7 @@ class PurchasedInCategory {
     return [
       'slug' => self::SLUG,
       'title' => _x('Purchased In This Category', 'This is the name of a type for automatic email for ecommerce. Those emails are sent automatically every time a customer buys for the first time a product in a given category', 'mailpoet'),
-      'description' => __('Let MailPoet send an email to customers who purchase a product from a specific category.', 'mailpoet'),
+      'description' => __('Let MailPoet send an email to customers who purchase a product for the first time in a specific category.', 'mailpoet'),
       'listingScheduleDisplayText' => __('Email sent when a customer buys a product in category: %s', 'mailpoet'),
       'listingScheduleDisplayTextPlural' => __('Email sent when a customer buys a product in categories: %s', 'mailpoet'),
       'options' => [
diff --git a/lib/AutomaticEmails/WooCommerce/Events/PurchasedProduct.php b/lib/AutomaticEmails/WooCommerce/Events/PurchasedProduct.php
index bcc844b223..a82c870b4c 100644
--- a/lib/AutomaticEmails/WooCommerce/Events/PurchasedProduct.php
+++ b/lib/AutomaticEmails/WooCommerce/Events/PurchasedProduct.php
@@ -55,7 +55,7 @@ class PurchasedProduct {
     return [
       'slug' => self::SLUG,
       'title' => WPFunctions::get()->__('Purchased This Product', 'mailpoet'),
-      'description' => WPFunctions::get()->__('Let MailPoet send an email to customers who purchase a specific product.', 'mailpoet'),
+      'description' => WPFunctions::get()->__('Let MailPoet send an email to customers who purchase a specific product for the first time.', 'mailpoet'),
       'listingScheduleDisplayText' => WPFunctions::get()->__('Email sent when a customer buys product: %s', 'mailpoet'),
       'listingScheduleDisplayTextPlural' => WPFunctions::get()->__('Email sent when a customer buys products: %s', 'mailpoet'),
       'options' => [