diff --git a/.env.sample b/.env.sample
index 8286a629b3..5006a97bcd 100644
--- a/.env.sample
+++ b/.env.sample
@@ -13,4 +13,6 @@ WP_TEST_MAILER_MAILPOET_API=""
 WP_TEST_MAILER_SENDGRID_API=""
 WP_TEST_MAILER_SMTP_HOST=""
 WP_TEST_MAILER_SMTP_LOGIN=""
-WP_TEST_MAILER_SMTP_PASSWORD=""
\ No newline at end of file
+WP_TEST_MAILER_SMTP_PASSWORD=""
+WP_SVN_USERNAME=""
+WP_SVN_PASSWORD=""
diff --git a/.gitignore b/.gitignore
index bf68ac318b..bbba19d5cb 100644
--- a/.gitignore
+++ b/.gitignore
@@ -17,4 +17,5 @@ tests/javascript/testBundles
 assets/css/*.css
 assets/js/*.js
 .vagrant
-lang
\ No newline at end of file
+lang
+.mp_svn
diff --git a/README.md b/README.md
index 88703b4171..fa67966383 100644
--- a/README.md
+++ b/README.md
@@ -128,3 +128,20 @@ _n()
 - Handlebars.
 
 You can use Twig i18n functions in Handlebars, just load your template from a Twig view.
+
+# Publish
+
+Before you run a publishing command, you need to:
+1. Ensure there is an up-to-date local copy of MailPoet SVN repository in `.mp_svn` directory by running `./do svn:checkout`.
+2. Have all your features merged in Git `master`, your `mailpoet.php` and `readme.txt` tagged with a new version.
+3. Run `./build.sh` to produce a `mailpoet.zip` distributable archive.
+
+Everything's ready? Then run `./do svn:publish`.
+If the job goes fine, you'll get a message like this:
+```
+Go to '.mp_svn' and run 'svn ci -m "Release 3.0.0-beta.9"' to publish the
+release
+```
+It's quite literal: you can review the changes to be pushed and if you're satisfied, run the suggested command to finish the release publishing process.
+
+If you're confident, execute `./do svn:publish --force` and your release will be published to the remote SVN repository without manual intervention (automatically). For easier authentication you might want to set `WP_SVN_USERNAME` and `WP_SVN_PASSWORD` environment variables.
diff --git a/RoboFile.php b/RoboFile.php
index 25bef12d35..2ce755ba0c 100644
--- a/RoboFile.php
+++ b/RoboFile.php
@@ -192,8 +192,113 @@ class RoboFile extends \Robo\Tasks {
     );
   }
 
+  function svnCheckout() {
+    return $this->_exec('svn co https://plugins.svn.wordpress.org/mailpoet/ .mp_svn');
+  }
+
+  function svnPublish($opts = ['force' => false]) {
+    $this->loadWP();
+
+    $svn_dir = ".mp_svn";
+    $plugin_data = get_plugin_data('mailpoet.php');
+    $plugin_version = $plugin_data['Version'];
+    $plugin_dist_name = sanitize_title($plugin_data['Name']);
+    $plugin_dist_file = $plugin_dist_name . '.zip';
+
+    $this->say('Publishing version: ' . $plugin_version);
+
+    // Sanity checks
+    if(!is_readable($plugin_dist_file)) {
+      $this->say("Failed to access " . $plugin_dist_file);
+      return;
+    } elseif(!file_exists($svn_dir . "/.svn/")) {
+      $this->say("$svn_dir/.svn/ dir not found, is it a SVN repository?");
+      return;
+    } elseif(file_exists($svn_dir . "/tags/" . $plugin_version)) {
+      $this->say("A SVN tag already exists: " . $plugin_version);
+      return;
+    }
+
+    $collection = $this->collection();
+
+    // Clean up tmp dirs if the previous run was halted
+    if(file_exists("$svn_dir/trunk_new") || file_exists("$svn_dir/trunk_old")) {
+      $this->taskFileSystemStack()
+        ->stopOnFail()
+        ->remove(array("$svn_dir/trunk_new", "$svn_dir/trunk_old"))
+        ->addToCollection($collection);
+    }
+
+    // Extract the distributable zip to tmp trunk dir
+    $this->taskExtract($plugin_dist_file)
+      ->to("$svn_dir/trunk_new")
+      ->preserveTopDirectory(false)
+      ->addToCollection($collection);
+
+    // Rename current trunk
+    if(file_exists("$svn_dir/trunk")) {
+      $this->taskFileSystemStack()
+        ->rename("$svn_dir/trunk", "$svn_dir/trunk_old")
+        ->addToCollection($collection);
+    }
+
+    // Replace old trunk with a new one
+    $this->taskFileSystemStack()
+      ->stopOnFail()
+      ->rename("$svn_dir/trunk_new", "$svn_dir/trunk")
+      ->remove("$svn_dir/trunk_old")
+      ->addToCollection($collection);
+
+    // Mac OS X compatibility issue
+    $xargsFlag = (stripos(PHP_OS, 'Darwin') !== false) ? '' : '-r';
+
+    $this->taskExecStack()
+      ->stopOnFail()
+      // Set SVN repo as working directory
+      ->dir($svn_dir)
+      // Remove files from SVN repo that have already been removed locally
+      ->exec("svn st | grep ^! | awk '{print \" --force \"$2}' | xargs " . $xargsFlag . " svn rm")
+      // Recursively add files to SVN that haven't been added yet
+      ->exec("svn add --force * --auto-props --parents --depth infinity -q")
+      // Tag the release
+      ->exec("svn cp trunk tags/$plugin_version")
+      ->addToCollection($collection);
+
+    $result = $collection->run();
+
+    if($result->wasSuccessful()) {
+      // Run or suggest release command depending on a flag
+      $release_cmd = "svn ci -m \"Release $plugin_version\"";
+      if(!empty($opts['force'])) {
+        $svn_login = getenv('WP_SVN_USERNAME');
+        $svn_password = getenv('WP_SVN_PASSWORD');
+        if ($svn_login && $svn_password) {
+          $release_cmd .= " --username $svn_login --password $svn_password";
+        } else {
+          $release_cmd .= ' --force-interactive';
+        }
+        $result = $this->taskExecStack()
+          ->stopOnFail()
+          ->dir($svn_dir)
+          ->exec($release_cmd)
+          ->run();
+      } else {
+        $this->yell(
+          "Go to '$svn_dir' and run '$release_cmd' to publish the release"
+        );
+      }
+    }
+
+    return $result;
+  }
+
   protected function loadEnv() {
     $dotenv = new Dotenv\Dotenv(__DIR__);
     $dotenv->load();
   }
+
+  protected function loadWP() {
+    $this->loadEnv();
+    require_once(getenv('WP_TEST_PATH') . '/wp-load.php');
+  }
 }