diff --git a/lib/Config/Populator.php b/lib/Config/Populator.php
index a6cf17955d..8c134a5b02 100644
--- a/lib/Config/Populator.php
+++ b/lib/Config/Populator.php
@@ -43,6 +43,7 @@ class Populator {
       "TakeAHike",
       "FestivalEvent",
       "PieceOfCake",
+      "Shoes",
     );
   }
 
diff --git a/lib/Config/PopulatorData/Templates/Shoes.php b/lib/Config/PopulatorData/Templates/Shoes.php
new file mode 100644
index 0000000000..7b9286be7d
--- /dev/null
+++ b/lib/Config/PopulatorData/Templates/Shoes.php
@@ -0,0 +1,578 @@
+<?php
+
+namespace MailPoet\Config\PopulatorData\Templates;
+
+class Shoes {
+
+  private $template_image_url;
+  private $social_icon_url;
+
+  function __construct($assets_url) {
+    $this->template_image_url = '//ps.w.org/mailpoet/assets/newsletter-templates/shoes';
+    $this->social_icon_url = $assets_url . '/img/newsletter_editor/social-icons';
+  }
+
+  function get() {
+    return array(
+      'name' => __("Shoes", 'mailpoet'),
+      'description' => __("Nothing like a pair that fits perfectly.", 'mailpoet'),
+      'readonly' => 1,
+      'thumbnail' => $this->getThumbnail(),
+      'body' => json_encode($this->getBody()),
+    );
+  }
+
+  private function getBody() {
+    return array(
+      'content' => array(
+        'type' => 'container',
+        'orientation' => 'vertical',
+        'styles' => array(
+          'block' => array(
+            'backgroundColor' => 'transparent',
+          ),
+        ),
+        'blocks' => array(
+          0 => array(
+            'type' => 'container',
+            'orientation' => 'horizontal',
+            'styles' => array(
+              'block' => array(
+                'backgroundColor' => '#f6f6f6',
+              ),
+            ),
+            'blocks' => array(
+              0 => array(
+                'type' => 'container',
+                'orientation' => 'vertical',
+                'styles' => array(
+                  'block' => array(
+                    'backgroundColor' => 'transparent',
+                  ),
+                ),
+                'blocks' => array(
+                  0 => array(
+                    'type' => 'image',
+                    'link' => '',
+                    'src' => $this->template_image_url . '/Retail-Shoes-Logo.png',
+                    'alt' => 'Retail-Shoes-Logo',
+                    'fullWidth' => true,
+                    'width' => '1280px',
+                    'height' => '220px',
+                    'styles' => array(
+                      'block' => array(
+                        'textAlign' => 'center',
+                      ),
+                    ),
+                  ),
+                ),
+              ),
+            ),
+          ),
+          1 => array(
+            'type' => 'container',
+            'orientation' => 'horizontal',
+            'styles' => array(
+              'block' => array(
+                'backgroundColor' => '#ffffff',
+              ),
+            ),
+            'blocks' => array(
+              0 => array(
+                'type' => 'container',
+                'orientation' => 'vertical',
+                'styles' => array(
+                  'block' => array(
+                    'backgroundColor' => 'transparent',
+                  ),
+                ),
+                'blocks' => array(
+                  0 => array(
+                    'type' => 'image',
+                    'link' => '',
+                    'src' => $this->template_image_url . '/Retail-Shoes-Header.jpg',
+                    'alt' => 'Retail-Shoes-Header',
+                    'fullWidth' => true,
+                    'width' => '1280px',
+                    'height' => '700px',
+                    'styles' => array(
+                      'block' => array(
+                        'textAlign' => 'center',
+                      ),
+                    ),
+                  ),
+                ),
+              ),
+            ),
+          ),
+          2 => array(
+            'type' => 'container',
+            'orientation' => 'horizontal',
+            'styles' => array(
+              'block' => array(
+                'backgroundColor' => '#f1b512',
+              ),
+            ),
+            'blocks' => array(
+              0 => array(
+                'type' => 'container',
+                'orientation' => 'vertical',
+                'styles' => array(
+                  'block' => array(
+                    'backgroundColor' => 'transparent',
+                  ),
+                ),
+                'blocks' => array(
+                  0 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '20px',
+                      ),
+                    ),
+                  ),
+                  1 => array(
+                    'type' => 'text',
+                    'text' => '<h2 style="text-align: center;"><span style="color: #614a0d;">Our New Range</span></h2>
+                      <p style="text-align: center;"><span style="color: #614a0d;">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque cursus aliquam urna, non ultricies diam sagittis sit amet. Etiam tempus a metus sed tincidunt.</span></p>
+                      <p style="text-align: center;"><span style="color: #614a0d;">Curabitur fermentum ligula eget lacus aliquam volutpat. Integer sapien neque, laoreet quis lobortis sed, semper eget magna. Suspendisse potentiu.</span></p>',
+                  ),
+                  2 => array(
+                    'type' => 'button',
+                    'text' => 'Find Out More',
+                    'url' => '',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => '#41c7bf',
+                        'borderColor' => '#28a9a2',
+                        'borderWidth' => '2px',
+                        'borderRadius' => '5px',
+                        'borderStyle' => 'solid',
+                        'width' => '160px',
+                        'lineHeight' => '40px',
+                        'fontColor' => '#ffffff',
+                        'fontFamily' => 'Arial',
+                        'fontSize' => '16px',
+                        'fontWeight' => 'normal',
+                        'textAlign' => 'center',
+                      ),
+                    ),
+                  ),
+                  3 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '30px',
+                      ),
+                    ),
+                  ),
+                ),
+              ),
+            ),
+          ),
+          3 => array(
+            'type' => 'container',
+            'orientation' => 'horizontal',
+            'styles' => array(
+              'block' => array(
+                'backgroundColor' => '#36b0a9',
+              ),
+            ),
+            'blocks' => array(
+              0 => array(
+                'type' => 'container',
+                'orientation' => 'vertical',
+                'styles' => array(
+                  'block' => array(
+                    'backgroundColor' => 'transparent',
+                  ),
+                ),
+                'blocks' => array(
+                  0 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '70px',
+                      ),
+                    ),
+                  ),
+                  1 => array(
+                    'type' => 'text',
+                    'text' => '<h2><span style="color: #ffffff;">Handcrafted Shoes</span></h2>
+                       <p style="font-size: 14px;"><span><span style="color: #ffffff;">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque cursus aliquam urna, non ultricies diam sagittis sit amet. Etiam tempus a metus sed tincidunt. Curabitur fermentum ligula eget lacus aliquam volutpat.</span></span></p>',
+                  ),
+                  2 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '40px',
+                      ),
+                    ),
+                  ),
+                ),
+              ),
+              1 => array(
+                'type' => 'container',
+                'orientation' => 'vertical',
+                'styles' => array(
+                  'block' => array(
+                    'backgroundColor' => 'transparent',
+                  ),
+                ),
+                'blocks' => array(
+                  0 => array(
+                    'type' => 'image',
+                    'link' => '',
+                    'src' => $this->template_image_url . '/Retail-Shoes-Boxes-1.jpg',
+                    'alt' => 'Retail-Shoes-Boxes-1',
+                    'fullWidth' => true,
+                    'width' => '700px',
+                    'height' => '700px',
+                    'styles' => array(
+                      'block' => array(
+                        'textAlign' => 'center',
+                      ),
+                    ),
+                  ),
+                ),
+              ),
+            ),
+          ),
+          4 => array(
+            'type' => 'container',
+            'orientation' => 'horizontal',
+            'styles' => array(
+              'block' => array(
+                'backgroundColor' => '#36b0a9',
+              ),
+            ),
+            'blocks' => array(
+              0 => array(
+                'type' => 'container',
+                'orientation' => 'vertical',
+                'styles' => array(
+                  'block' => array(
+                    'backgroundColor' => 'transparent',
+                  ),
+                ),
+                'blocks' => array(
+                  0 => array(
+                    'type' => 'image',
+                    'link' => '',
+                    'src' => $this->template_image_url . '/Retail-Shoes-Boxes-2.jpg',
+                    'alt' => 'Retail-Shoes-Boxes-2',
+                    'fullWidth' => true,
+                    'width' => '700px',
+                    'height' => '700px',
+                    'styles' => array(
+                      'block' => array(
+                        'textAlign' => 'center',
+                      ),
+                    ),
+                  ),
+                ),
+              ),
+              1 => array(
+                'type' => 'container',
+                'orientation' => 'vertical',
+                'styles' => array(
+                  'block' => array(
+                    'backgroundColor' => 'transparent',
+                  ),
+                ),
+                'blocks' => array(
+                  0 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '70px',
+                      ),
+                    ),
+                  ),
+                  1 => array(
+                    'type' => 'text',
+                    'text' => '<h2><span style="color: #ffffff;">Perfect For Any Occasion</span></h2>
+                      <p style="font-size: 14px;"><span><span style="color: #ffffff;">Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque cursus aliquam urna, non ultricies diam sagittis sit amet. Etiam tempus a metus sed tincidunt. Curabitur fermentum ligula eget lacus aliquam volutpat.</span></span></p>',
+                  ),
+                  2 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '40px',
+                      ),
+                    ),
+                  ),
+                ),
+              ),
+            ),
+          ),
+          5 => array(
+            'type' => 'container',
+            'orientation' => 'horizontal',
+            'styles' => array(
+              'block' => array(
+                'backgroundColor' => '#f6f6f6',
+              ),
+            ),
+            'blocks' => array(
+              0 => array(
+                'type' => 'container',
+                'orientation' => 'vertical',
+                'styles' => array(
+                  'block' => array(
+                    'backgroundColor' => 'transparent',
+                  ),
+                ),
+                'blocks' => array(
+                  0 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '40px',
+                      ),
+                    ),
+                  ),
+                  1 => array(
+                    'type' => 'text',
+                    'text' => '<h3 style="text-align: center;"><strong>We\'re open every day!</strong></h3>
+                        <p style="text-align: center;">Call in any time and we\'ll help you pick the best shoes for any occasion.</p>
+                        <p style="text-align: center;">If you\'re not happy, just bring them back to us and we\'ll give you a full refund.</p>',
+                  ),
+                  2 => array(
+                    'type' => 'button',
+                    'text' => 'Check Out Our Website',
+                    'url' => '',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => '#41c7bf',
+                        'borderColor' => '#28a9a2',
+                        'borderWidth' => '2px',
+                        'borderRadius' => '5px',
+                        'borderStyle' => 'solid',
+                        'width' => '220px',
+                        'lineHeight' => '40px',
+                        'fontColor' => '#ffffff',
+                        'fontFamily' => 'Arial',
+                        'fontSize' => '16px',
+                        'fontWeight' => 'normal',
+                        'textAlign' => 'center',
+                      ),
+                    ),
+                  ),
+                  3 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '30px',
+                      ),
+                    ),
+                  ),
+                  4 => array(
+                    'type' => 'divider',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'padding' => '13px',
+                        'borderStyle' => 'solid',
+                        'borderWidth' => '2px',
+                        'borderColor' => '#d3d3d3',
+                      ),
+                    ),
+                  ),
+                  5 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '20px',
+                      ),
+                    ),
+                  ),
+                ),
+              ),
+            ),
+          ),
+          6 => array(
+            'type' => 'container',
+            'orientation' => 'horizontal',
+            'styles' => array(
+              'block' => array(
+                'backgroundColor' => '#f6f6f6',
+              ),
+            ),
+            'blocks' => array(
+              0 => array(
+                'type' => 'container',
+                'orientation' => 'vertical',
+                'styles' => array(
+                  'block' => array(
+                    'backgroundColor' => 'transparent',
+                  ),
+                ),
+                'blocks' => array(
+                  0 => array(
+                    'type' => 'image',
+                    'link' => '',
+                    'src' => $this->template_image_url . '/Retail-Shoes-Logo-Footer.png',
+                    'alt' => 'Retail-Shoes-Logo-Footer',
+                    'fullWidth' => true,
+                    'width' => '1280px',
+                    'height' => '60px',
+                    'styles' => array(
+                      'block' => array(
+                        'textAlign' => 'center',
+                      ),
+                    ),
+                  ),
+                  1 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '20px',
+                      ),
+                    ),
+                  ),
+                  2 => array(
+                    'type' => 'text',
+                    'text' => '<p style="text-align: center; font-size: 12px;"><span style="color: #999999;">Address Line 1</span></p>
+                      <p style="text-align: center; font-size: 12px;"><span style="color: #999999;">Address Line 2</span></p>
+                      <p style="text-align: center; font-size: 12px;"><span style="color: #999999;">City</span></p>
+                      <p style="text-align: center; font-size: 12px;"><span style="color: #999999;">Country</span></p>',
+                  ),
+                  3 => array(
+                    'type' => 'social',
+                    'iconSet' => 'grey',
+                    'icons' => array(
+                      0 => array(
+                        'type' => 'socialIcon',
+                        'iconType' => 'facebook',
+                        'link' => 'http://www.facebook.com',
+                        'image' => $this->social_icon_url . '/02-grey/Facebook.png',
+                        'height' => '32px',
+                        'width' => '32px',
+                        'text' => 'Facebook',
+                      ),
+                      1 => array(
+                        'type' => 'socialIcon',
+                        'iconType' => 'twitter',
+                        'link' => 'http://www.twitter.com',
+                        'image' => $this->social_icon_url . '/02-grey/Twitter.png',
+                        'height' => '32px',
+                        'width' => '32px',
+                        'text' => 'Twitter',
+                      ),
+                      2 => array(
+                        'type' => 'socialIcon',
+                        'iconType' => 'instagram',
+                        'link' => 'http://instagram.com',
+                        'image' => $this->social_icon_url . '/02-grey/Instagram.png',
+                        'height' => '32px',
+                        'width' => '32px',
+                        'text' => 'Instagram',
+                      ),
+                    ),
+                  ),
+                ),
+              ),
+            ),
+          ),
+          7 => array(
+            'type' => 'container',
+            'orientation' => 'horizontal',
+            'styles' => array(
+              'block' => array(
+                'backgroundColor' => '#f6f6f6',
+              ),
+            ),
+            'blocks' => array(
+              0 => array(
+                'type' => 'container',
+                'orientation' => 'vertical',
+                'styles' => array(
+                  'block' => array(
+                    'backgroundColor' => 'transparent',
+                  ),
+                ),
+                'blocks' => array(
+                  0 => array(
+                    'type' => 'footer',
+                    'text' => '<p><a href="[link:subscription_unsubscribe_url]">Unsubscribe</a> | <a href="[link:subscription_manage_url]">Manage your subscription</a></p>',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                      ),
+                      'text' => array(
+                        'fontColor' => '#222222',
+                        'fontFamily' => 'Arial',
+                        'fontSize' => '12px',
+                        'textAlign' => 'center',
+                      ),
+                      'link' => array(
+                        'fontColor' => '#41c7bf',
+                        'textDecoration' => 'none',
+                      ),
+                    ),
+                  ),
+                  1 => array(
+                    'type' => 'spacer',
+                    'styles' => array(
+                      'block' => array(
+                        'backgroundColor' => 'transparent',
+                        'height' => '40px',
+                      ),
+                    ),
+                  ),
+                ),
+              ),
+            ),
+          ),
+        ),
+      ),
+      'globalStyles' => array(
+        'text' => array(
+          'fontColor' => '#000000',
+          'fontFamily' => 'Arial',
+          'fontSize' => '15px',
+        ),
+        'h1' => array(
+          'fontColor' => '#111111',
+          'fontFamily' => 'Arial',
+          'fontSize' => '30px',
+        ),
+        'h2' => array(
+          'fontColor' => '#222222',
+          'fontFamily' => 'Arial',
+          'fontSize' => '24px',
+        ),
+        'h3' => array(
+          'fontColor' => '#333333',
+          'fontFamily' => 'Arial',
+          'fontSize' => '22px',
+        ),
+        'link' => array(
+          'fontColor' => '#21759B',
+          'textDecoration' => 'underline',
+        ),
+        'wrapper' => array(
+          'backgroundColor' => '#ffffff',
+        ),
+        'body' => array(
+          'backgroundColor' => '#f6f6f6',
+        ),
+      ),
+    );
+  }
+
+  private function getThumbnail() {
+  }
+
+}
\ No newline at end of file