diff --git a/mailpoet/assets/js/src/landingpage/ab-test-button.tsx b/mailpoet/assets/js/src/landingpage/ab-test-button.tsx
deleted file mode 100644
index d22fed0a91..0000000000
--- a/mailpoet/assets/js/src/landingpage/ab-test-button.tsx
+++ /dev/null
@@ -1,88 +0,0 @@
-import { __ } from '@wordpress/i18n';
-import { MailPoet } from 'mailpoet';
-import {
-  Experiment,
-  Variant,
-  emitter,
-  experimentDebugger,
-} from '@marvelapp/react-ab-test';
-import { Button } from 'common';
-import {
-  MailPoetTrackEvent,
-  CacheEventOptionSaveInStorage,
-} from '../analytics-event';
-import { redirectToWelcomeWizard } from './util';
-
-const EXPERIMENT_NAME = 'landing_page_cta_display';
-const VARIANT_BEGIN_SETUP = 'landing_page_cta_display_variant_begin_setup';
-const VARIANT_GET_STARTED_FOR_FREE =
-  'landing_page_cta_display_variant_get_started_for_free';
-
-// analytics permission is currently unavailable at this point
-// we will save the event data and send them to mixpanel later
-// details in MAILPOET-4972
-
-// Called when the experiment is displayed to the user.
-emitter.addPlayListener((experimentName, variantName) => {
-  MailPoetTrackEvent(
-    'Experiment Display',
-    {
-      experiment: experimentName,
-      variant: variantName,
-    },
-    CacheEventOptionSaveInStorage, // persist in local storage
-  );
-});
-
-// Called when a 'win' is emitted
-emitter.addWinListener((experimentName, variantName) => {
-  MailPoetTrackEvent(
-    'Experiment Win',
-    {
-      experiment: experimentName,
-      variant: variantName,
-    },
-    CacheEventOptionSaveInStorage, // persist in local storage
-    redirectToWelcomeWizard, // callback
-  );
-});
-
-// Define variants in advance.
-emitter.defineVariants(
-  EXPERIMENT_NAME,
-  [VARIANT_BEGIN_SETUP, VARIANT_GET_STARTED_FOR_FREE],
-  [50, 50],
-);
-
-experimentDebugger.setDebuggerAvailable(
-  MailPoet.FeaturesController.isSupported('landingpage_ab_test_debugger'),
-);
-experimentDebugger.enable();
-
-function AbTestButton() {
-  return (
-    <Experiment name={EXPERIMENT_NAME}>
-      <Variant name={VARIANT_BEGIN_SETUP}>
-        <Button
-          onClick={() => {
-            emitter.emitWin(EXPERIMENT_NAME);
-          }}
-        >
-          {__('Begin setup', 'mailpoet')}
-        </Button>
-      </Variant>
-      <Variant name={VARIANT_GET_STARTED_FOR_FREE}>
-        <Button
-          onClick={() => {
-            emitter.emitWin(EXPERIMENT_NAME);
-          }}
-        >
-          {__('Get started for free', 'mailpoet')}
-        </Button>
-      </Variant>
-    </Experiment>
-  );
-}
-AbTestButton.displayName = 'Landingpage Ab Test';
-
-export { AbTestButton };
diff --git a/mailpoet/assets/js/src/landingpage/footer.tsx b/mailpoet/assets/js/src/landingpage/footer.tsx
index 7464d10feb..eda140d62a 100644
--- a/mailpoet/assets/js/src/landingpage/footer.tsx
+++ b/mailpoet/assets/js/src/landingpage/footer.tsx
@@ -1,6 +1,7 @@
 import { __ } from '@wordpress/i18n';
+import { Button } from 'common';
 import { Heading } from 'common/typography/heading/heading';
-import { AbTestButton } from './ab-test-button';
+import { redirectToWelcomeWizard } from './util';
 
 function Footer() {
   return (
@@ -10,7 +11,9 @@ function Footer() {
           {' '}
           {__('Ready to start using MailPoet?', 'mailpoet')}{' '}
         </Heading>
-        <AbTestButton />
+        <Button onClick={redirectToWelcomeWizard}>
+          {__('Begin setup', 'mailpoet')}
+        </Button>
       </div>
     </section>
   );
diff --git a/mailpoet/assets/js/src/landingpage/header.tsx b/mailpoet/assets/js/src/landingpage/header.tsx
index e0b086f5ac..b858315e34 100644
--- a/mailpoet/assets/js/src/landingpage/header.tsx
+++ b/mailpoet/assets/js/src/landingpage/header.tsx
@@ -1,6 +1,7 @@
 import { __ } from '@wordpress/i18n';
+import { Button } from 'common';
 import { Heading } from 'common/typography/heading/heading';
-import { AbTestButton } from './ab-test-button';
+import { redirectToWelcomeWizard } from './util';
 
 function Header() {
   return (
@@ -15,7 +16,9 @@ function Header() {
             'mailpoet',
           )}
         </p>
-        <AbTestButton />
+        <Button onClick={redirectToWelcomeWizard}>
+          {__('Begin setup', 'mailpoet')}
+        </Button>
       </div>
     </section>
   );
diff --git a/mailpoet/lib/Features/FeaturesController.php b/mailpoet/lib/Features/FeaturesController.php
index 5ea4278882..61aae93e32 100644
--- a/mailpoet/lib/Features/FeaturesController.php
+++ b/mailpoet/lib/Features/FeaturesController.php
@@ -5,7 +5,6 @@ namespace MailPoet\Features;
 use MailPoetVendor\Doctrine\DBAL\Exception\TableNotFoundException;
 
 class FeaturesController {
-  const LANDINGPAGE_AB_TEST_DEBUGGER = 'landingpage_ab_test_debugger';
   const FEATURE_BRAND_TEMPLATES = 'brand_templates';
   const GUTENBERG_EMAIL_EDITOR = 'gutenberg_email_editor';
   const MAILPOET_WOOCOMMERCE_MULTICHANNEL_INTEGRATION = 'mailpoet_woocommerce_multichannel_integration';
@@ -13,7 +12,6 @@ class FeaturesController {
   // Define feature defaults in the array below in the following form:
   //   self::FEATURE_NAME_OF_FEATURE => true,
   private $defaults = [
-    self::LANDINGPAGE_AB_TEST_DEBUGGER => false,
     self::FEATURE_BRAND_TEMPLATES => false,
     self::GUTENBERG_EMAIL_EDITOR => false,
     self::MAILPOET_WOOCOMMERCE_MULTICHANNEL_INTEGRATION => false,
diff --git a/mailpoet/tests/acceptance/Landingpage/LandingpageBasicsCest.php b/mailpoet/tests/acceptance/Landingpage/LandingpageBasicsCest.php
index 6fe1996698..1a82432eac 100644
--- a/mailpoet/tests/acceptance/Landingpage/LandingpageBasicsCest.php
+++ b/mailpoet/tests/acceptance/Landingpage/LandingpageBasicsCest.php
@@ -3,8 +3,6 @@
 namespace MailPoet\Test\Acceptance;
 
 use Facebook\WebDriver\WebDriverKeys;
-use MailPoet\Features\FeaturesController;
-use MailPoet\Test\DataFactories\Features;
 use MailPoet\Test\DataFactories\Settings;
 
 class LandingpageBasicsCest {
@@ -48,45 +46,11 @@ class LandingpageBasicsCest {
     $settings = new Settings();
     $settings->withWelcomeWizard();
 
-    (new Features())->withFeatureEnabled(FeaturesController::LANDINGPAGE_AB_TEST_DEBUGGER); // enable ab test debugger
-
     $i->amOnMailpoetPage('Emails');
     $i->waitForText('Better email — without leaving WordPress');
 
-    $this->selectAbTestVariant($i, 'landing_page_cta_display_variant_begin_setup');
-
     $i->click('Begin setup');
 
     $i->waitForText('Start by configuring your sender information');
   }
-
-  public function abTestButtonWorks(\AcceptanceTester $i) {
-    $i->wantTo('Check landingpage AB test button works');
-    $i->login();
-
-    // show welcome wizard & landing page
-    $settings = new Settings();
-    $settings->withWelcomeWizard();
-
-    (new Features())->withFeatureEnabled(FeaturesController::LANDINGPAGE_AB_TEST_DEBUGGER);
-
-    $i->amOnMailpoetPage('Emails');
-
-    $this->selectAbTestVariant($i, 'landing_page_cta_display_variant_begin_setup');
-
-    $i->see('Begin setup');
-
-    $this->selectAbTestVariant($i, 'landing_page_cta_display_variant_get_started_for_free');
-
-    $i->see('Get started for free');
-  }
-
-  private function selectAbTestVariant(\AcceptanceTester $i, $testVariant) {
-    $i->canSeeElementInDOM('#pushtell-debugger');
-    $i->click('.pushtell-container.pushtell-handle'); // open debug panel
-    $i->see($testVariant);
-    $i->selectOption(".pushtell-experiment input[value=$testVariant]", $testVariant);
-    $i->click('.pushtell-close'); // close debug panel
-
-  }
 }