diff --git a/lib/Newsletter/Shortcodes/Categories/Date.php b/lib/Newsletter/Shortcodes/Categories/Date.php
index f86e185bfd..196e947a69 100644
--- a/lib/Newsletter/Shortcodes/Categories/Date.php
+++ b/lib/Newsletter/Shortcodes/Categories/Date.php
@@ -1,7 +1,61 @@
 <?php
+
 namespace MailPoet\Newsletter\Shortcodes\Categories;
 
+use MailPoet\Newsletter\Shortcodes\ShortcodesHelper;
+
 class Date {
+  static $translations = array(
+    // l - full textual representation of the day of the week
+    'Monday' => 'Monday',
+    'Tuesday' => 'Tuesday',
+    'Wednesday' => 'Wednesday',
+    'Thursday' => 'Thursday',
+    'Friday' => 'Friday',
+    'Saturday' => 'Saturday',
+    'Sunday' => 'Sunday',
+    // D - textual representation of a day, three letters
+    'Mon' => 'Mon',
+    'Tue' => 'Tue',
+    'Wed' => 'Wed',
+    'Thu' => 'Thu',
+    'Fri' => 'Fri',
+    'Sat' => 'Sat',
+    'Sun' => 'Sun',
+    // F - full textual representation of a month
+    'January' => 'January',
+    'February' => 'February',
+    'March' => 'March',
+    'April' => 'April',
+    'May' => 'May',
+    'June' => 'June',
+    'July' => 'July',
+    'August' => 'August',
+    'September' => 'September',
+    'October' => 'October',
+    'November' => 'November',
+    'December' => 'December',
+    // M - short textual representation of a month, three letters
+    'Jan' => 'Jan',
+    'Feb' => 'Feb',
+    'Mar' => 'Mar',
+    'Apr' => 'Apr',
+    'May' => 'May',
+    'Jun' => 'Jun',
+    'Jul' => 'Jul',
+    'Aug' => 'Aug',
+    'Sep' => 'Sep',
+    'Oct' => 'Oct',
+    'Nov' => 'Nov',
+    'Dec' => 'Dec',
+    // a - lowercase Ante meridiem and Post meridiem
+    'am' => 'am',
+    'pm' => 'pm',
+    // A - uppercase Ante meridiem and Post meridiem
+    'AM' => 'AM',
+    'PM' => 'PM'
+  );
+
   static function process(
     $action,
     $action_argument = false,
@@ -17,10 +71,10 @@ class Date {
       'y' => $date->format('Y')
     );
     if(!empty($action_formats[$action])) {
-      return $action_formats[$action];
+      return ShortcodesHelper::translateShortcode(self::$translations, $action_formats[$action]);
     }
     return ($action === 'custom' && $action_argument === 'format') ?
-      $date->format($action_argument_value) :
+      ShortcodesHelper::translateShortcode(self::$translations, $date->format($action_argument_value)) :
       false;
   }
 }
\ No newline at end of file
diff --git a/lib/Newsletter/Shortcodes/ShortcodesHelper.php b/lib/Newsletter/Shortcodes/ShortcodesHelper.php
index eb8aee78dc..ed2daa6558 100644
--- a/lib/Newsletter/Shortcodes/ShortcodesHelper.php
+++ b/lib/Newsletter/Shortcodes/ShortcodesHelper.php
@@ -1,4 +1,5 @@
 <?php
+
 namespace MailPoet\Newsletter\Shortcodes;
 
 use MailPoet\Models\CustomField;
@@ -115,11 +116,24 @@ class ShortcodesHelper {
   static function getCustomFields() {
     $custom_fields = CustomField::findMany();
     if(!$custom_fields) return false;
-    return array_map(function ($custom_field) {
+    return array_map(function($custom_field) {
       return array(
         'text' => $custom_field->name,
         'shortcode' => '[subscriber:cf_' . $custom_field->id . ']'
       );
     }, $custom_fields);
   }
+
+  static function translateShortcode($translations, $shortcode) {
+    $translations = self::prepareTranslations($translations);
+    return str_replace(array_keys($translations), array_values($translations), $shortcode);
+  }
+
+  static function prepareTranslations($translations = array()) {
+    $prepared_translations = array();
+    foreach($translations as $key => $translation) {
+      $prepared_translations[$key] = __($translation, 'mailpoet');
+    }
+    return $prepared_translations;
+  }
 }
\ No newline at end of file
diff --git a/tests/unit/Newsletter/ShortcodesHelperTest.php b/tests/unit/Newsletter/ShortcodesHelperTest.php
index 3026c778d8..7f8126680f 100644
--- a/tests/unit/Newsletter/ShortcodesHelperTest.php
+++ b/tests/unit/Newsletter/ShortcodesHelperTest.php
@@ -5,7 +5,7 @@ use MailPoet\Models\CustomField;
 use MailPoet\Newsletter\Shortcodes\ShortcodesHelper;
 
 class ShortcodesHelperTest extends \MailPoetTest {
-  function testItCanGetShortcodes() {
+  function testGetsShortcodes() {
     $shortcodes = ShortcodesHelper::getShortcodes();
     expect(array_keys($shortcodes))->equals(
       array(
@@ -18,7 +18,7 @@ class ShortcodesHelperTest extends \MailPoetTest {
     );
   }
 
-  function testItCanGetCustomShortShortcodes() {
+  function testItGetsCustomShortShortcodes() {
     $shortcodes = ShortcodesHelper::getShortcodes();
     expect(count($shortcodes['Subscriber']))->equals(5);
     $custom_field = CustomField::create();
@@ -33,6 +33,15 @@ class ShortcodesHelperTest extends \MailPoetTest {
       ->equals('[subscriber:cf_' . $custom_field->id . ']');
   }
 
+  function testItTranslatesShortcodes() {
+    $translations = array(
+      '1' => 'one',
+      '2' => 'two'
+    );
+    $shortcode = '1 & 2';
+    expect(ShortcodesHelper::translateShortcode($translations, $shortcode))->equals('one & two');
+  }
+
   function _after() {
     \ORM::raw_execute('TRUNCATE ' . CustomField::$_table);
   }
diff --git a/tests/unit/Newsletter/ShortcodesTest.php b/tests/unit/Newsletter/ShortcodesTest.php
index 7db8bb6a4d..759bbf62a1 100644
--- a/tests/unit/Newsletter/ShortcodesTest.php
+++ b/tests/unit/Newsletter/ShortcodesTest.php
@@ -91,6 +91,40 @@ class ShortcodesTest extends \MailPoetTest {
     expect(Date::process('custom', 'format', 'U'))->equals($date->format('U'));
   }
 
+  function testItTranslatesDateShortcodes() {
+    $date = new \DateTime('now');
+    $date_class = new Date();
+
+    // custom shortcodes are translated
+    $translatable_custom_shortcodes = array(
+      'l',
+      'D',
+      'F',
+      'M',
+      'a',
+      'A'
+    );
+    foreach($translatable_custom_shortcodes as $translatable_custom_shortcode) {
+      $date_class::$translations = array(
+        $date->format($translatable_custom_shortcode) => $date->format($translatable_custom_shortcode) . '_translated'
+      );
+      expect($date_class::process('custom', 'format', $translatable_custom_shortcode))->equals($date->format($translatable_custom_shortcode) . '_translated');
+    }
+
+    // regular shortcodes are translated
+    $translatable_shortcodes = array(
+      'mtext',
+      'dtext'
+    );
+    foreach($translatable_shortcodes as $translatable_shortcode) {
+      $date_formatted_shortcode = ($translatable_shortcode === 'mtext') ? $date->format('F') : $date->format('l');
+      $date_class::$translations = array(
+        $date_formatted_shortcode => $date_formatted_shortcode . '_translated'
+      );
+      expect($date_class::process($translatable_shortcode))->contains($date_formatted_shortcode . '_translated');
+    }
+  }
+
   function testItCanProcessNewsletterShortcodes() {
     $shortcodes_object = $this->shortcodes_object;
     $content =
@@ -109,7 +143,6 @@ class ShortcodesTest extends \MailPoetTest {
     expect($result['0'])->equals($wp_post->post_title);
   }
 
-
   function itCanProcessPostNotificationNewsletterNumberShortcode() {
     // create first post notification
     $post_notification_history = $this->_createNewsletter(
@@ -365,4 +398,5 @@ class ShortcodesTest extends \MailPoetTest {
     wp_delete_post($this->WP_post, true);
     wp_delete_user($this->WP_user->ID);
   }
+
 }
\ No newline at end of file