diff --git a/lib/Newsletter/Renderer/Renderer.php b/lib/Newsletter/Renderer/Renderer.php
index 163e14fe87..f201736714 100644
--- a/lib/Newsletter/Renderer/Renderer.php
+++ b/lib/Newsletter/Renderer/Renderer.php
@@ -191,10 +191,6 @@ class Renderer {
       $image->src = str_replace(' ', '%20', $image->src);
     }
     $template = $template_dom->query('.mailpoet_template');
-    // replace all !important tags except for in the body tag
-    $template->html(
-      str_replace('!important', '', $template->html())
-    );
     // encode ampersand
     $template->html(
       str_replace('&', '&', $template->html())
diff --git a/lib/Newsletter/Renderer/StylesHelper.php b/lib/Newsletter/Renderer/StylesHelper.php
index aa06a7f53a..5dc7150c9c 100644
--- a/lib/Newsletter/Renderer/StylesHelper.php
+++ b/lib/Newsletter/Renderer/StylesHelper.php
@@ -72,7 +72,7 @@ class StylesHelper {
     $styles = array_map(function($attribute, $style) use ($ignore_specific_styles) {
       if (!$ignore_specific_styles || !in_array($attribute, $ignore_specific_styles)) {
         $style = StylesHelper::applyFontFamily($attribute, $style);
-        return StylesHelper::translateCSSAttribute($attribute) . ': ' . $style . ' !important;';
+        return StylesHelper::translateCSSAttribute($attribute) . ': ' . $style . ';';
       }
     }, array_keys($data[$type]), $data[$type]);
     return implode('', $styles);